Why the New York Times Named Us the Most Accurate Pollster in the Country

Why the New York Times Named Us the Most Accurate Pollster in the Country

The 2018 midterm elections were historic in many ways (read our synopsis), but there’s one special way they were historic specifically for our firm.  Nate Cohn of The Upshot / New York Times ranked for accuracy all pollsters with public surveys in the final three weeks of the elections.  Cygnal led the group as the […]

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A Note of Thanksgiving from the Cygnal Team

Alright, Christmas lovers. Let’s not rush too fast to your (awesome) season. Thanksgiving is just around the corner. Giving gifts makes us feel good, but let’s remember that giving thanks makes us good. It is impossible to have negative feelings or emotions when you’re showing gratitude. We all have plenty to be thankful for, as we did last year. […]

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What the 2018 Midterm Elections Mean

Historic. That pretty much sums up the 2018 midterm elections. We crossed – and crushed – the 100 million votes barrier for a midterm, ending up somewhere in the realm of 114 million votes cast. As a percentage of registration, it may end up being the highest midterm turnout on record, approaching presidential turnout in […]

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Madrid Trip: International Polling & Research Ripe for Disruption

If you’ve never been to Madrid, Spain, go ahead and put it on the list. This beautiful, laid-back metropolis has all the charm of Old Europe with the prices of South America – and has the kind, friendly people to go with it. I recently traveled to Madrid with a team of Latin American presidential […]

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Why We Quit “Doing It All” in Politics to Focus on Polling

The old saying goes: “Less is more.” In politics we too often ignore this sage advice in hopes that the more services we offer, the more clients we’ll serve. What’s in the water in politics that makes us think we can buck proven trends that work for the rest of the business world? Cygnal, a […]

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Year End: A Time for Reflection and Preparation

Christmas has passed. A new year is upon us. In our world of politics, campaign season is nigh…although it feels like we haven’t stopped since 2015. This time of year has a natural way of making us look back on the last twelve months. It got me thinking about John Maxwell’s, famed author and speaker […]

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A Note of Thanksgiving from the Cygnal Team

There’s something about the holiday season that makes people particularly reflective. It’s hard to put a finger on it, but life seems a little sweeter when viewed through the pumpkin-spice-colored lenses of Thanksgivings past. It’s the perfect pause at the end of the year, where you worry less about where you’re going, and give thanks […]

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Budgeting for Political Consulting Firms Is Like Catching Fireflies

Do you remember summer as a kid? If you lived in the eastern half of the United States, your evenings probably involved catching fireflies. As you stand there in your backyard, jar in hand, you see the lightning bugs flicker their tails on and off. Your legs spring into action as you dive forward to […]

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Lessons from a Trip to Colombia Presenting on Politics & Communication (…and Our Adoption Story)

I just arrived back from Medellín, Colombia – the City of Eternal Spring. If you’ve never been, seriously make it your next vacation. Beautiful setting in a valley 6,000 feet above sea level. Kind people that smile and speak to you on the streets. Perfect weather that puts Hawaii to shame. [Jump to the bottom […]

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State Legislative Elections Are Erratic so Track & Plan Ahead

The smaller an electorate, the more unpredictable the results become. 135,835,472 voters showed up in the November 2016 General Election (67% of registered). Only 14.8% of registered voters participated in the GOP Primary. Out of those, 14,015,993 supported Trump, which translates to 7% of the electorate. Now think of the effect on even smaller races, […]

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