Posts by Brent

Multi-Mode Survey Nails Kentucky GOP Primary Results

So I was wrong. We listened to what everyone else was seeing in the field and adjusted our Kentucky Republican primary turnout model, which we should not have done. Our original multi-mode survey results were 0.4% from where Governor Matt Bevin ended up with on primary election day. I think it was Mark Twain who […]

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Campaigns Have Companies Beat When Using Research for Strategic Decisions

Every campaign we talk to wants to know what innovations corporations are exploring in opinion and survey research. Likewise, companies and associations are eager to hear what new polling techniques were implemented last election cycle.   Since we work for clients in both the political and corporate research markets, we get to see the best – […]

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Why the New York Times Named Us the Most Accurate Pollster in the Country

The 2018 midterm elections were historic in many ways (read our synopsis), but there’s one special way they were historic specifically for our firm.  Nate Cohn of The Upshot / New York Times ranked for accuracy all pollsters with public surveys in the final three weeks of the elections.  Cygnal led the group as the […]

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A Note of Thanksgiving from the Cygnal Team

Alright, Christmas lovers. Let’s not rush too fast to your (awesome) season. Thanksgiving is just around the corner. Giving gifts makes us feel good, but let’s remember that giving thanks makes us good. It is impossible to have negative feelings or emotions when you’re showing gratitude. We all have plenty to be thankful for, as we did last year. […]

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What the 2018 Midterm Elections Mean

Historic. That pretty much sums up the 2018 midterm elections. We crossed – and crushed – the 100 million votes barrier for a midterm, ending up somewhere in the realm of 114 million votes cast. As a percentage of registration, it may end up being the highest midterm turnout on record, approaching presidential turnout in […]

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Public Polling Deep-Dive in Georgia and Ohio

It’s always interesting to see where late-deciders break in an election or who else shows up. Looking at Georgia and Ohio, two states we polled ten days before the elections, something stood out to me. Both states had extremely close governor’s races in our polls (2.2 points in Georgia and .2 points in Ohio), and […]

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2018 Midterm Elections: Spot-On Polling

It wasn’t quite a tsunami, but it was definitely a wave – especially in the US House. Statewide offices in several states we polled a week before the election, however, were a different story. (TL;DR We told you so! 😉) Links to full poll results: Florida, Georgia, Indiana, Missouri, Ohio, Tennessee Turnout in Florida, Georgia, […]

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Cygnal Poll: Swift’s ‘Reputation’ Not Enough to Move Voters in TN Senate Race

NASHVILLE, Tenn. – With only 23 days left until the November 6 midterm elections, a poll by Cygnal, a Republican polling and research firm, shows Taylor Swift’s endorsement of Democrat Phil Bredesen has done little to move the needle in the race. The 28-year-old superstar stunned fans by breaking her career-long political silence on Instagram with […]

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Cell Completes Needed

The Question(s) How many people do you know who still use a landline phone? How many do you know who would need a plastic surgeon to remove the cell phone from the palm of their hand? The Answer Despite the number of people in the second category (let’s call them cell-phoners) continually increasing relative to […]

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Voter Turnout – Is a Blue Wave Coming?

Crunch time is right around the corner! Thankfully, the college football season starts soon, too. With summer ending, fall races are gearing up to be as exciting as the Kick Six  – at least for us Auburn fans. Prognosticators are touting a blue wave potentially washing up on the political shores of our country, but is there data […]

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