Stop Trying to Satisfy Your Customers

Stop Trying to Satisfy Your Customers

It’s not enough to provide a good product or service at a fair price. Companies need to understand the customer experience on every level, from delivery of value to emotional satisfaction because, by the year 2020, customer experience will overtake price and product as the key brand differentiator. The most successful companies know that customers have […]

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Cygnal Poll: Ohio Governor Race Tied; Brown Dominates US Senate Ballot

MONTGOMERY, Ala.– With just five days until the midterm elections, a poll by Cygnal, a national polling and research firm, shows the Ohio gubernatorial race tied headed into Tuesday. Ohio Governor hopefuls Republican Mike DeWine and Democrat Richard Cordray are in a statistical tie. DeWine holds a slight lead over Cordray 43.4% – 43.2%. 3% of respondents prefer […]

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Cygnal Poll: Kemp Leads Abrams Headed into Final Days of Election

MONTGOMERY, Ala.– With just five days until the midterm elections, a poll by Cygnal, a national polling and research firm, shows Republican Brian Kemp with a 2-point advantage over Democrat Stacey Abrams in Georgia’s Governor Race. The live telephone survey conducted October 28 – 30, shows Kemp leading Abrams 49% to 47%. 4% of respondents prefer […]

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Cygnal Poll: Florida Governor and US Senate Candidates in Dead-Heat

MONTGOMERY, Ala.– With midterm elections just six days away, a poll by Cygnal, a national polling and research firm, shows the Florida races for Governor and U.S Senate are extremely tight headed into Tuesday. Florida Governor hopefuls Ron Desantis and Andrew Gillum are in a statistical tie. Desantis leads Gillum 47.3% – 46.7%. Less than 2% […]

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Cygnal Poll: Blackburn Leads Bredesen by Statistically-Significant Margin

MONTGOMERY, Ala.– With just six days until the midterm elections, a poll by Cygnal, a national polling and research firm, shows Republican Marsha Blackburn with a 6-point advantage over Democrat Phil Bredesen in Tennessee’s US Senate race. The live telephone survey conducted October 26 – 27, with 497 likely general election voters, shows Blackburn leading Bredesen […]

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Case Study: State Agency Fully Understands Stakeholders with Cygnal Research

“Cygnal empowered us to better understand the true feelings of our stakeholders, their motivations, and how best to engage them. With anonymous data collection, Cygnal’s analysis, and clear recommendations, we’re improving customer service, communicating with our clients clearly, and more effectively serving the State of Alabama.”  – Jim Purcell, Acting Secretary, Alabama Office of Information Technology  The Alabama Office of Information Technology (OIT) – a state agency charged with providing IT strategic planning, […]

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Alabama Republicans Expected to Cruise to Victory in November

MONTGOMERY, Ala. – Just over three months from the November general election, a poll by Cygnal, a Montgomery, Ala.-based national research firm, shows Republicans in the state with a commanding lead.  With incredibly-popular Gov. Kay Ivey at the top of the ticket, Republicans look poised to take every statewide office come November, according to the Cygnal survey released today.  “It should be no surprise that Republicans are marching to victory in November in Alabama,” said Brett Cowden, […]

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What’s Missing in Your Employee Satisfaction Survey?

Payroll is (probably) your biggest expense. Employees that aren’t engaged cost US businesses over $500 billion a year, according to a recent Gallup report. If you’re reading this, you probably already know that the best way to measure employee engagement is through an independent employee satisfaction survey. Though not all surveys are created equal. Whether […]

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Case Study: Engineering Firm Gets Better Grip on Employee Satisfaction with Cygnal Research

“Cygnal Pulse helped us to better understand the true feelings of our employees, their motivations, and how best to engage them. With more honest data collection and Cygnal’s analysis, we are able to better serve our employees – our greatest investment – so that they can better serve our clients.” – Bill Wallace, CEO, Goodwyn […]

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What to Do When Your Hair Is on Fire

You’re watching football on a crisp fall afternoon when suddenly your phone explodes. Tweets, texts, and telephone calls start pouring in. You change the channel on your TV to Fox or CNN (or maybe MSNBC if you’re into Rachel Maddow’s show, I guess), and your jaw drops to the floor as you hear the words […]

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