Case Studies

Case Study: State Agency Fully Understands Stakeholders with Cygnal Research

“Cygnal empowered us to better understand the true feelings of our stakeholders, their motivations, and how best to engage them. With anonymous data collection, Cygnal’s analysis, and clear recommendations, we’re improving customer service, communicating with our clients clearly, and more effectively serving the State of Alabama.”  – Jim Purcell, Acting Secretary, Alabama Office of Information Technology  The Alabama Office of Information Technology (OIT) – a state agency charged with providing IT strategic planning, […]

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Case Study: Engineering Firm Gets Better Grip on Employee Satisfaction with Cygnal Research

“Cygnal Pulse helped us to better understand the true feelings of our employees, their motivations, and how best to engage them. With more honest data collection and Cygnal’s analysis, we are able to better serve our employees – our greatest investment – so that they can better serve our clients.” – Bill Wallace, CEO, Goodwyn […]

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Cygnal Strikes Again: Correctly Predicts Moore-Strange US Senate Duel

It seems like only yesterday the politicos and public were saying: “There’s no way he can win.” They said, “His opponent has an enormous ‘war chest,’ he plays fast and loose with the rules, and he’s too much of an outsider.” And just like our President, Roy Moore rode in on his populist horse to […]

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RAGA Expands Use of Tracking Polls with Cygnal Pulse

Cygnal Pulse stretched our polling budget, and quickly and accurately gave us the results we needed to make funding decisions. – Scott Will, Executive Director, RAGA Gathering voter insights leads to better decision-making Insights derived from the actual audience you need to understand and influence is highly key to accurate decision-making. In political campaigns, it […]

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The Road to Polling: A White Paper on Cost-Effective, Actionable Survey Research

In August of last year, Cygnal released a white paper on our success in automated polling. Our goal was to show that the methodology behind the way we do it is the difference when compared to the many others who say they conduct “robo-polling”. We understand that there’s much more to accurate, actionable results than […]

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White Paper: The Accurate Way to Execute Automated Polling

It’s no surprise to those of us in the public relations, policy, and campaign world that polling is having its struggles as of late. Of special concern to practitioners on the right is that Republican-leaning outfits seem to be struggling more than their Democrat-leaning counterparts. Polling problems have made the news in specific cases like […]

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