Market Research

A small investment to truly know your customers pays long-term dividends.

Sound Familiar?

“The more I pay for market research, the better results I will get.” Here’s another one: “I have to use one of the marquee firms or no one will take me seriously.” Both are fallacies, and they’re costing you a fortune.

A Better Way

Although we started as a political research firm, we quickly realized the sampling techniques, vendor partnerships, and internal processes that made our polls less expensive can also help corporations with better-priced market research.

Market Research

Cygnal Pulse has quantitative and qualitative market research solutions to fit any budget. Whether it’s customer satisfaction, market segmentation, brand research, product testing, or awareness tracking, focus groups, situation analysis, and case studies, we can provide you with laser-focused analysis to help you better serve your customers. Whether you’re a large corporation or a brand new startup, we will customize a research plan to bring you results.

The Process

1. You engage Cygnal as your corporate research partner, instantly giving you a leg-up.

2. We assess the demographic and internal aspects of your project.

3. We design a custom research plan to test the right audience.

4. We typically start fielding within 36 hours and can have reports ready in 7 to 9 days.

5. We help you dive into the results and find the best answers to your questions.

6. You make better decisions and more efficiently use resources.


To deliver the best result and contain costs, we customize each market research project to the client’s exact needs. We only ask the most relevant questions and gather the exact number of respondents necessary to achieve the client’s goals.

Online market research starts around $12,500, including all reports and analysis.