Communications and public affairs are not sciences. If they were I would have had a much tougher time in college. In the oftentimes nebulous world of comms, it can be very hard to know the right way forward. There are an infinite amount of ways to convey a message and just as many ways to deliver that message. Even if you hire a firm, outside of the benefit of experience, they’re just taking their best guess as well.
Couple this with the complex political landscape we all operate in, and it’s hard to know the way forward. Politics is changing rapidly. How do you communicate with legislators and government officials in an era of “fake news” where facts are relative?
With Cygnal Surge, obviously.
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What does Cygnal have that other comms or PR shops don’t?
An in-house research and polling operation.
Cygnal Pulse has already made a name for itself as a leader in affordable, accurate polling. With Cygnal Pulse research plugged into every Cygnal Surge communications strategy, you get an immediate edge. Applying that to message testing, internal research, focus groups, and market analysis ensures that you’re not just guessing at messaging.
Political intelligence is what we do. It’s in our mission statement: “We empower campaigns and advocacy with political intelligence by helping our clients identify, interpret, and influence through cost-effective services and technologies.”
The Lay of the Land
It’s impossible to know where you’re headed if you don’t know where you are now. Every plan we deliver includes a comprehensive situational analysis, bolstered by our research and client data.
Our research doesn’t end at polling, it’s baked in to every part of Cygnal Surge. Examining the political landscape and conducting in depth stakeholder analysis ensures that no matter the message, we never lose sight of what we’re trying to accomplish, and how we accomplish those things.
We Have the “Best” Words
None of the above matters though if you don’t have the right words.
There’s a set of words that, when put in the right order and said to the right people, will accomplish all of your objectives. We aren’t a polling firm that just decided to try our hand at comms. We have a team of excellent writers with a wealth of experience in politics, public affairs, media, and copywriting.
We’ve got the words and we’ll lay them all out for you in a comprehensive strategic plan.
A Plan to Fit Every Budget
We’ve made Cygnal Surge completely customizable to meet our client’s needs. After receiving a fully custom plan, clients can choose to execute the plan themselves, have Cygnal come alongside and help execute the plan, or turn the reins over to us completely.
Cygnal Surge is more than compelling message (which we can provide) and typical earned media (which we’re pretty great at, too). You need a proven path forward. Cygnal Surge is your map to navigating today’s political landscape. Whether we execute your strategy or provide you with the tools to do it yourself, a Cygnal Surge written plan will set you up for success.