Chris Kratzer

VP Qualitative & Corporate Research / Lounge Singer

Sporting a bass guitar and shinguards, Chris ensures our clients have the right message at the right time. That is assuming he's not huffing and puffing after a rousing game of indoor soccer.

Blog Post By Chris

Case Study: State Agency Fully Understands Stakeholders with Cygnal Research

“Cygnal empowered us to better understand the true feelings of our stakeholders, their motivations, and how best to engage them. With anonymous data collection, Cygnal’s analysis, and clear recommendations, we’re improving customer service, communicating with our clients clearly, and more effectively serving the State of Alabama.”  – Jim Purcell, Acting Secretary, Alabama Office of Information Technology  The Alabama Office of Information Technology (OIT) – a state agency charged with providing IT strategic planning, […]

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