Chris Kratzer

VP Qualitative & Corporate Research / Lounge Singer

Sporting a bass guitar and shinguards, Chris ensures our clients have the right message at the right time. That is assuming he's not huffing and puffing after a rousing game of indoor soccer.

Blog Post By Chris

Stop Trying to Satisfy Your Customers

It’s not enough to provide a good product or service at a fair price. Companies need to understand the customer experience on every level, from delivery of value to emotional satisfaction because, by the year 2020, customer experience will overtake price and product as the key brand differentiator. The most successful companies know that customers have […]

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