Business

Facebook Fan Page Instructions to Give Agency Access

The future of marketing is digital, and chances are your business is already using one of the premier digital advertising platforms: Facebook. Facebook is a powerful platform with an incredible about of data that enables agency’s to deliver the right message to the right audience at the right time. At Cygnal, we’ve witnessed firsthand how […]

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Do’s and Don’ts for Using Pre-Roll Video to Amplify Traditional Broadcast & Cable Buys

It should come as no surprise that people are consuming more online and streaming video and less traditional broadcast and cable content. Big brands have long been shifting advertising dollars to chase the shift in content consumption, and political is also moving in that direction. But this is not an “either/or” scenario, at least not […]

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6 Benefits of Outsourcing Digital Advertising for Small Ad Agencies

Small advertising agencies are hounded daily by companies pitching them on digital advertising: banner ads, Facebook ads, pre-roll video, sponsored content, native ads, and everything in between. TV stations, newspapers, big Madison Avenue companies, and one-man shops are all in the game of handling digital advertising now. So how does your ad agency choose a […]

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Winning Millennials Takes More Than Just Another Ad

Winning the affection of millennials is difficult in business and politics alike. Yet, with more than 80 million members in the United State alone, and an estimated annual buying power soon to reach $200 billion, reaching this elusive demographic is more important than ever. The challenge in connecting with millennials is that they are not […]

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4 Reasons You Should Work with a PR Firm

“Any press is good press.” If there’s a more misleading saying when it comes to growing a business, please let me know. The truth is that positive conversations can add incredible value to your business, while negative attention can wreck your bottom line. The key to success is a comprehensive public relations strategy that moves […]

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Once Dangerous, Now Safe: Opportunities Abound in Colombia

When we told our families last Fall that we would be traveling to Medellín, Colombia for two months to adopt our son, their faces turned as white as the cocaine they thought covered the country. In spite of the thousands of positive articles in the international press about Colombia’s impressive, positive strides in the last […]

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Why Data Visualization Matters and How It Can Help Your Organization

I wear eyeglasses and have since I was a little boy. In simple terms, they help me see better, and if I did not have them, I would miss much of life. Consider data visualization to be a pair of eyeglasses when you want to see data better. Most people, aside from the true data […]

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Using Data is Not One-Size-Fits-All

When thinking about the integration of “data” into your organization’s strategy, leave the one-size-fits-all mentality to baseball caps and wristwatches.  Too many times, leaders are thinking of data from a platform or purely vendor perspective. To get the best insights and utility, consider data and the strategists who employ it as strategic partners worthy of […]

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The Benefits of Building Your Own Data and Digital Programs

When you decided to work for a campaign or nonprofit or start a small business, you mostly likely felt the need to do something good for other people. You have a lot of heart and understand the benefit of doing your part to make a better world. If you feel challenged by the technology and […]

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How to Build an Effective Public Relations Plan

The internationally-renowned, Alabama-born salesman and motivational speaker Zig Ziglar once said, “If you aim at nothing, you’ll hit it every time.” It is possible to “do” public relations without a plan, but how will you measure it? How will you determine what was most impactful? How will you know what to duplicate in the future? […]

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