Case Studies

Case Study: Super PAC Raises Up Underdog with Cygnal Lift

Cygnal Lift made the direct mail process easy on our end and effective on the voters’ end. I credit Cygnal Lift with changing the race and giving the supported candidate a fighting chance. – Chris Gober, Citizen Super PAC Co-Founder   Helping a candidate go from “no way” to “wow.” Nashville, Tennessee is a Democrat […]

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Case Study: Legislative Campaign Overcomes Odds with Cygnal Lift

Cygnal Lift gave my campaign a fighting chance. As a nearly forty-year veteran of the legislature running in an anti-incumbent environment, I needed every edge possible. I am confident that the multi-angle approach Cygnal Lift gave my campaign was the sole reason I won re-election. – State Senator Gerald Dial (R-Lineville, AL) Identifying the most […]

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Case Study: ADA Cleans and Enhances Advocate Database with Cygnal EQ

“Cygnal EQ helped us to better understand our advocates, their interests and how best to engage in a way they understand. With that data and new perspective, we will be in a better position to increase our advocate count, enhance outreach to them and expand our impact on behalf of those affected by diabetes.” – […]

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Case Study: Super PAC Targets Voters with Pre-Roll Video Using Cygnal Amplify

Cygnal Amplify gave us the ability to target specific voters with precision and reach them at scale. Best yet, it ended up being one of our lowest cost-per-touch communication methods of the campaign. We credit Cygnal’s technology with pushing our candidate into the runoff. – Cole Muzio, Consultant, Louisiana Job Creators PAC Reaching precise voter […]

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RAGA Expands Use of Tracking Polls with Cygnal Pulse

Cygnal Pulse stretched our polling budget, and quickly and accurately gave us the results we needed to make funding decisions. – Scott Will, Executive Director, RAGA Gathering voter insights leads to better decision-making Insights derived from the actual audience you need to understand and influence is highly key to accurate decision-making. In political campaigns, it […]

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The Road to Polling: A White Paper on Cost-Effective, Actionable Survey Research

In August of last year, Cygnal released a white paper on our success in automated polling. Our goal was to show that the methodology behind the way we do it is the difference when compared to the many others who say they conduct “robo-polling”. We understand that there’s much more to accurate, actionable results than […]

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White Paper: The Accurate Way to Execute Automated Polling

It’s no surprise to those of us in the public relations, policy, and campaign world that polling is having its struggles as of late. Of special concern to practitioners on the right is that Republican-leaning outfits seem to be struggling more than their Democrat-leaning counterparts. Polling problems have made the news in specific cases like […]

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