Markwayne Mullin Used Cygnal Data to Direct Funding and Go/No-Go Decision for Runoff
“Winning political races requires coming up with different solutions to unforeseen obstacles, and the Cygnal team provided wise counsel and insight to help us navigate them all. The Mullin victory is a testament to Cygnal’s ability to provide campaigns with data that leads to action.” -- Matthew Parker, COO, Campaign Advocacy Management Professionals
Read MoreiCivics Shows Civic Education is a Bipartisan Issue
“We have never done issue polling before to figure out our messaging and also advance our policy agenda. Brent and the Cygnal team were great guides and helped us get exactly what we needed out of the project and more.” -- Louise Dubé, Executive Director, iCivics
Read MoreRideshare Company Uses Polling to Show Legislators its Workers Prefer Flexibility
"We came to Cygnal with a unique issue set and a tough audience, all under a tight deadline. Brent and the Cygnal team worked with us seamlessly to better understand what our drivers were really looking for and help advocate for legislation in the state legislature." -- Communications Manager at TNC Company
Read MoreCase Study: Ad Test Shows Definitive Lift with Issue Ad
“Cygnal’s Ad Testing allowed us to understand the real impact of our ad with suburban parents. Focusing on key elements of the advertisement, they revealed exactly how far our ad would move the dial.” — Liesl Hickey, Ascent Media The pandemic has transformed the public education system and not for the good. Education unions and […]
Read MoreCase Study: Vaccine Hesitancy Decoded Through Emotional Understanding at Scale
The Alabama Department of Public Health knew they had a tall mountain to climb in connecting with and convincing minority populations that the COVID-19 vaccine is safe and necessary to get life back to normal. Their first call was to Bruno Event Team, a Birmingham-based company that handles logistics and advertising for major events from […]
Read MoreCase Study: State Agency Fully Understands Stakeholders with Cygnal Research
“Cygnal empowered us to better understand the true feelings of our stakeholders, their motivations, and how best to engage them. With anonymous data collection, Cygnal’s analysis, and clear recommendations, we’re improving customer service, communicating with our clients clearly, and more effectively serving the State of Alabama.” – Jim Purcell, Acting Secretary, Alabama Office of Information Technology The Alabama Office of Information Technology (OIT) – a state agency charged with providing IT strategic planning, […]
Read MoreCase Study: Engineering Firm Gets Better Grip on Employee Satisfaction with Cygnal Research
“Cygnal Pulse helped us to better understand the true feelings of our employees, their motivations, and how best to engage them. With more honest data collection and Cygnal’s analysis, we are able to better serve our employees – our greatest investment – so that they can better serve our clients.” – Bill Wallace, CEO, Goodwyn […]
Read MoreCygnal Strikes Again: Correctly Predicts Moore-Strange US Senate Duel
It seems like only yesterday the politicos and public were saying: “There’s no way he can win.” They said, “His opponent has an enormous ‘war chest,’ he plays fast and loose with the rules, and he’s too much of an outsider.” And just like our President, Roy Moore rode in on his populist horse to […]
Read MoreRAGA Expands Use of Tracking Polls with Cygnal Pulse
Cygnal Pulse stretched our polling budget, and quickly and accurately gave us the results we needed to make funding decisions. – Scott Will, Executive Director, RAGA Gathering voter insights leads to better decision-making Insights derived from the actual audience you need to understand and influence is highly key to accurate decision-making. In political campaigns, it […]
Read MoreThe Road to Polling: A White Paper on Cost-Effective, Actionable Survey Research
In August of last year, Cygnal released a white paper on our success in automated polling. Our goal was to show that the methodology behind the way we do it is the difference when compared to the many others who say they conduct “robo-polling”. We understand that there’s much more to accurate, actionable results than […]
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