Politics

2020 Is Insane! Understand Voter Emotions to Know Why.

It’s hard to find the right words to describe this election cycle. 2020 is like the gift that keeps on giving…🤯 Nothing feels normal, especially with a worldwide pandemic, an economic crisis, a vacant supreme court seat, and a divisive presidential election.

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The Candidates Seven Deadly Sins: The Dr. Peter A. Wish Interview

We interviewed Dr. Wish, a noted psychologist, political coach and best-selling author. Wish shared with Cygnal valuable insights on what makes a successful candidate and how emotions play into voter choice.

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Voters Are People Too: The Importance of Human Connection in Crisis

Every election year, someone – actually most everyone – says: “This will be the most important election of our lifetime!” Well…2020 might actually be. While all of us practice social distancing and self-quarantine, we all wonder when this will be over. I guess that’s the toughest part about all of this: the uncertainty. It’s been […]

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P2P SMS Is Hot – But Not All Platforms Work the Same

The fastest expanding campaign technology last cycle was peer-to-peer text messaging, known as P2P or P2P SMS. Dozens of companies popped up offering the service with billions of messages sent. It has only expanded since then, and, much like IVR, has become a race to the bottom to see who can offer the lowest rate […]

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Combining Polling with Modeling to Drive Cost Savings

Toward the end of the 2018 election cycle, we had multiple clients and committees complain about the high cost of conducting both polling and predictive analytics (often known as – modeling or scoring). They wondered why these projects couldn’t be done at the same time. The cumulative results were great to have – thorough understanding […]

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What Does a Swing Voter Look Like?

With an extremely polarized political environment, it’s hard to believe anyone would be a swing voter – an individual who voted for one party in a certain election then another party in the next election. In the 2016 election, more counties switched from Obama to Trump than from Romney to Clinton in 2012. If you […]

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How SMS Responses to Surveys Differ from Phones

In hundreds of conversations with consultants, committees, caucuses, and even voters, not a single person has said, “Oh, yeah, telephone calls are the future of polling.” Cygnal has spent the last 19 months scientifically testing the use of peer-to-peer text messaging as a tool for inviting voters to participate in a political survey. Heck, we […]

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Why the New York Times Named Us the Most Accurate Pollster in the Country

The 2018 midterm elections were historic in many ways (read our synopsis), but there’s one special way they were historic specifically for our firm.  Nate Cohn of The Upshot / New York Times ranked for accuracy all pollsters with public surveys in the final three weeks of the elections.  Cygnal led the group as the […]

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Cygnal Poll: Kemp Leads Abrams Headed into Final Days of Election

MONTGOMERY, Ala.– With just five days until the midterm elections, a poll by Cygnal, a national polling and research firm, shows Republican Brian Kemp with a 2-point advantage over Democrat Stacey Abrams in Georgia’s Governor Race. The live telephone survey conducted October 28 – 30, shows Kemp leading Abrams 49% to 47%. 4% of respondents prefer […]

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Cygnal Poll: Florida Governor and US Senate Candidates in Dead-Heat

MONTGOMERY, Ala.– With midterm elections just six days away, a poll by Cygnal, a national polling and research firm, shows the Florida races for Governor and U.S Senate are extremely tight headed into Tuesday. Florida Governor hopefuls Ron Desantis and Andrew Gillum are in a statistical tie. Desantis leads Gillum 47.3% – 46.7%. Less than 2% […]

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