Politics

What to Do When Your Hair Is on Fire

You’re watching football on a crisp fall afternoon when suddenly your phone explodes. Tweets, texts, and telephone calls start pouring in. You change the channel on your TV to Fox or CNN (or maybe MSNBC if you’re into Rachel Maddow’s show, I guess), and your jaw drops to the floor as you hear the words […]

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Future of Campaigns: Building 1-to-1 Relationships with A.I.

Every election is determined by a single factor: which campaign moved the most voters through the pipeline of knowing, liking, trusting, and ultimately voting for its candidate. While that process may be easy to describe, it’s becoming difficult to execute as disenchantment with the electoral process rises among voters. Building your candidate’s rapport with voters […]

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Keep It Simple, Stupid.

Crafting messaging for your public affairs campaign can be a pretty daunting challenge. There are approximately 172,000 words in the English language, and you know that some combination of those is going to get you your desired results. So how do you choose the best words for your messaging? The answer is…well…simple. Stupid Words You […]

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Cygnal/L2 Poll for AL US Senate Runoff: Moore Leads, Jones Undefined

MONTGOMERY, Ala. – Two months out from the general special election, a poll by Cygnal, a Montgomery, Ala.-based polling and communication firm, and L2, a national nonpartisan voter data and analytics provider, shows Republican Roy Moore ahead of Democrat Doug Jones by 8 points – the same margin Moore held over Strange exactly two months […]

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Cygnal Strikes Again: Correctly Predicts Moore-Strange US Senate Duel

It seems like only yesterday the politicos and public were saying: “There’s no way he can win.” They said, “His opponent has an enormous ‘war chest,’ he plays fast and loose with the rules, and he’s too much of an outsider.” And just like our President, Roy Moore rode in on his populist horse to […]

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How to Avoid Unrealistic Budget Expectations

Building a winning campaign infrastructure is like painting a masterpiece. In the same way artists have to use contrast, focus, light, and movement, consultants must assemble a cohesive team of vendors and staff that can work to make their vision come to life. The issue is that most candidates want Van-Gogh results on a high-school-art-competition […]

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Words Matter in Government Affairs; Message Clearly

How you say what to whom and when. It seems so simple, but in the midst of government affairs or advocacy work, many tend to lose focus. When a legislative battle arises, human instinct is to fight it with overwhelming logic and firepower. That may have worked in the past, but the state legislatures and […]

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Write Better Email Copy That Wins Your Next Campaign

Writing great copy – whether for an op-ed, direct mail piece, or website – is hard. Writing copy that truly convinces people is harder. Early in my college career, I wasted a lot of time writing emails to my professors. I spent hours on each email, using a complex process to ensure the background of […]

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Tips for Consumers of Political Polling

It’s been no secret that polling is under fire. Heck, I’ve written about the topic a handful of times myself. Several peers have written in depth articles defending what we do. Still, the story continues to be debated in the public square. Clients still have questions that let me know they are concerned about today’s […]

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Common Mistakes Local Campaigns Should Avoid When Using Digital

Meet John. John is a political consultant based in Arlington, Texas. In 2016, he helped guide his clients’ campaigns to narrow victories primarily using traditional methods of TV and direct mail alone. Even though his efforts were successful (his clients won), the margin of victory was too close for comfort. John knows his future campaigns […]

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