Public Strategy Associates Transition, Forms Cygnal for Communication & Campaign Services

When Brent Buchanan helped start Public Strategy Associates, LLC (PSA) back in 2007, the firm only offered campaign management and corporate communication services.  It was a two-man shop that earned every bit of business it got.  It didn’t take long for PSA to earn a reputation for hard work and a winning record.

Times changed and opportunities arose for PSA and its partners.  When Stephen Morris joined PSA as a senior partner in early 2013, he and Brent began strategizing on what direction the company would take moving forward.  The result of those discussions was that PSA would be split into two brands – Cygnal and Engage South.

Cygnal would serve as the communications and campaign services entity.  Engage South would provide governmental affairs and local government services.

On July 1, 2013, Brent, Stephen and the rest of the PSA team unveiled the new Cygnal brand.  Under this new banner, the firm would offer services to corporations, candidates, state Republican parties, non-profits, and outside interest groups, including:

  • Comprehensive Public Relations
  • Content Marketing
  • General Consulting
  • Direct Mail
  • Flash Polling
  • TV & Video
  • Media Placement
  • Voter Targeting & GOTV
  • Volunteer Technology Tools
  • Web/Graphic Design
  • Online/Social Advertising
  • Telephone Town Halls
  • Victory VoIP

PSA also has an office in Austin, Texas. Cygnal will now be the identifying brand for those operations as it expands its reach into the Lone Star state and westward.