Having a professional lobbyist on your team and encouraging well-placed connections from high-level influencers is no longer enough to effectively persuade legislators, agencies, and other decision makers. While they remain a necessary part of the process, amplification and action happens when a volume of quality contacts are made by “Average Joes.” Cygnal Echo is the platform to help you identify, educate and train quality contacts, creating a database of community-level advocates to receive, share, and promote your communications.
Create Meaningful Engagement.
Advocacy in today’s governmental and bureaucratic environment – congressional, executive, state legislative, and local — requires more than just “boots on the ground.” You also have to activate an “air war” that takes advantage of phone technology, mobile, digital, social media, and the Internet — all to create meaningful engagements between your targets and those “back in the district” identified as willing to engage.
Identify and Activate Warriors.
You have to find warriors in the community, educate and train them to advocate as citizens, and motivate them to engage at the right time with the right message. Cygnal Echo empowers your effort with our expertise to find, educate, and activate these individuals en masse. Once the advocacy project is complete, you’ve created a powerful database of future advocates.
With Cygnal Echo, you can:
- Build a Smart Data platform to house your advocacy warriors.
- Execute advocate generation, education, and outreach with a single partner.
- Increase ROI through development/measurement of key progress indicators.
- Create custom data tailored to your advocacy needs and target audiences.
- Tell your data’s story in a way that makes a difference and sets the effort apart.
- Create compelling visualizations that maximize impact and show what’s most important to decision-makers inside and outside your organization.
- Provide real-time monitoring of efforts that match back to KPIs to gauge ROI.
- Evaluate the most effective cost per acquisition by channel to optimize efforts.
- Cultivate long-term cause and brand-building relationships with highly-valued advocates.
Ask us to show you how to get your message heard — and heard again — with Cygnal Echo!