Heartbeat™ Emotional Analytics

Feelings Matter. We Measure Them.

Heartbeat™ makes polling human again. We track emotional responses to uncover what voters feel—not just what they say. Because if you don’t know what’s tugging at their heartstrings, you’re just guessing.

Feelings Drive Decisions. We Measure Them.

Facts may not care about your feelings, but feelings are exactly what determines who your voters will support – and behavioral science proves it. Heartbeat emotional analytics brings humanity back to research by capturing the emotional drivers behind opinions. Cygnal Heartbeat proprietary AI-enabled technology uncovers what voters and audiences feel, not just what they say, exposing the “why” that moves voters or opinions and shapes outcomes.

Why Emotional Intelligence Wins Campaigns

People vote based on fear, hope, trust, anger, and aspiration – and then rationalize those emotional choices with policy reasoning. Heartbeat measures these emotional drivers, giving you visibility into the psychological landscape that determines electoral and policy outcomes. Anticipate shifts, craft messages that resonate, and connect on a deeper level.

What You Get

Anticipate Before Opponents React

Detect emotional shifts in voter sentiment before they show up in topline numbers

Understand the "Why" Behind the Numbers

Deeper understanding of audience motivations

Build Authentic Connection

Insights that fuel persuasive, choice-moving messaging

Ready to see what your competition can't?

Discover how Heartbeat helps you more deeply connect, persuade, and win. Schedule a strategy session today.

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