“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.
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On this week’s episode of the Cygnal Pulse Pod, Chris and Brent discuss the importance of storytelling when aiming to convey a political message. It’s not enough to say the right words and have the right points – you have to give people something to connect to from an emotional side. On another note, the most recent data thrown by the District & Issue Tracker (DIT) reveals a significant degradation of the political environment for democrats.Read More