“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.
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On this week’s episode of the Pulse Pod, Chris and Brent discuss political psychology and the major impact that understanding voter’s emotions can have on campaigns. Given the fact that people make decisions based on the feelings they have rather than on well-reasoned arguments, the better the candidates can understand their voters’ emotions, the better they can communicate and build trust with voters.Read More