“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.
Make informed political and issue decisions with accurate data and clear direction from the New York Times #1 most accurate polling firm in the nation.
Read MoreLeave the one-size-fits all models on the shelf. Improve targeting and resource allocation with dynamic truly-custom voter scores built by data-science-driven predictive analytics.
Read MoreDive deep into the psyche of voters by understanding how they feel about candidates and issues instead of just logic.
Read MoreGain granularity at a district or other sub-geographic level by combining a large-sample statewide poll and data science.
Read MoreHarness human similarities and reach more voters through behavior-modeled segmentation and targeting deployment.
Read MoreKnow what voter groups will matter in the future with custom-drawn, stress-tested maps to protect your district(s).
Read More
Read insights on audience trends, new research approaches, and tips to enhance your decision-making.
On this week’s episode of the Pulse Pod, Chris and Brent discuss political psychology and the major impact that understanding voter’s emotions can have on campaigns. Given the fact that people make decisions based on the feelings they have rather than on well-reasoned arguments, the better the candidates can understand their voters’ emotions, the better they can communicate and build trust with voters.
Read More
