Understand voters at a deep level and drive real movement.Get a Quote
Put breakthrough surveying, targeting, and technology to work for your campaignLearn More
Get to the heart of voters to enhance persuasion and turnout.Win Your Campaign
“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.
Make informed political and issue decisions with accurate data and clear direction from the New York Times #1 most accurate polling firm in the nation.Read More
Leave the one-size-fits all models on the shelf. Improve targeting and resource allocation with dynamic truly-custom voter scores built by data-science-driven predictive analytics.Read More
Dive deep into the psyche of voters by understanding how they feel about candidates and issues instead of just logic.Read More
Gain granularity at a district or other sub-geographic level by combining a large-sample statewide poll and data science.Read More
Get deep, daily intelligence for action in your raceRead More
Harness human similarities and reach more voters through behavior-modeled segmentation and targeting deployment.Read More
Know the communication efficiency and effectiveness of an ad on dimensions and know what message is best for your audienceRead More
Read insights on audience trends, new research approaches, and tips to enhance your decision-making.
WASHINGTON D.C. – The latest national likely voter poll from Cygnal – the nation's most accurate private polling firm – shows President Biden's image continues to be deeply underwater as his re-election campaign gets underway. With former President Trump's image improving by net eight points in May, he is now viewed more favorably by voters than Joe Biden (Trump is +5 net favorable). With the Biden administration recently terminating Title 42, Biden’s favorability will likely take even more of a hit as a clear majority (52%) of Americans supported extending Title 42.Read More