Our Services

“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.

Multi-Mode Polling

Make informed political and issue decisions with accurate data and clear direction from the New York Times #1 most accurate polling firm in the nation.

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Public Affairs

Let Cygnal data be the air support to your legislative ground game.

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Voter Scoring & Modeling

Leave the one-size-fits all models on the shelf. Improve targeting and resource allocation with dynamic truly-custom voter scores built by data-science-driven predictive analytics.

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Emotive Analysis

Dive deep into the psyche of voters by understanding how they feel about candidates and issues instead of just logic.

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District & Issue Tracking

Gain granularity at a district or other sub-geographic level by combining a large-sample statewide poll and data science.

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Momentum Tracking

Get deep, daily intelligence for action in your race

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CTV/OTT Measurement & Placement

Boost Cross-Channel Digital Reach and Know Its Impact

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Ad Creative Testing

Know the communication efficiency and effectiveness of an ad on dimensions and know what message is best for your audience

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Our Clients

The Latest

Read insights on audience trends, new research approaches, and tips to enhance your decision-making.

National Poll: Trump Leads Biden by 2 points; Trump’s Conviction Shows No Signs of Weakening Him; ‘Threats to Democracy’ Now Weapon of Choice for Dems 

WASHINGTON, D.C. (June 12, 2024) – Cygnal, the nation's fastest growing and most accurate private polling firm, released the following national poll (conducted June 4-6, 6-8) of 1,500 likely general election voters.  “Abortion has been replaced with threats to democracy as the main messaging weapon against Republicans. It is a more nebulous term with no clear definition from voter to voter which gives the left more flexibility with messaging and attack ads,” said Pollster and Director of Political Strategy, Mitch Brown. “We’re also watching Independent voters very closely since they list threats to democracy and healthcare (an issue otherwise largely dormant in previous cycles) among their top issues. These are people who mostly view both parties as extreme and are more motivated by issues more than the negatives of candidates, but their erratic behavior in the polls poses a significant challenge for campaigns that are under water with their base and swing voters.”

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York, PA 17403
Team Members Across
7 States & 3 Countries