Our Services

“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.

Multi-Mode Polling

Make informed political and issue decisions with accurate data and clear direction from the New York Times #1 most accurate polling firm in the nation.

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Public Affairs

Let Cygnal data be the air support to your legislative ground game.

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Voter Scoring & Modeling

Leave the one-size-fits all models on the shelf. Improve targeting and resource allocation with dynamic truly-custom voter scores built by data-science-driven predictive analytics.

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Emotive Analysis

Dive deep into the psyche of voters by understanding how they feel about candidates and issues instead of just logic.

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District & Issue Tracking

Gain granularity at a district or other sub-geographic level by combining a large-sample statewide poll and data science.

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Momentum Tracking

Get deep, daily intelligence for action in your race

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CTV/OTT Measurement & Placement

Boost Cross-Channel Digital Reach and Know Its Impact

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Ad Creative Testing

Know the communication efficiency and effectiveness of an ad on dimensions and know what message is best for your audience

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SMS/MMS

SMS Campaigns That Reach Voters

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Our Clients

The Latest

Read insights on audience trends, new research approaches, and tips to enhance your decision-making.

Poll: Musk Most Effective Trump Surrogate as Voters Rally Behind DOGE, Deportations, and Congressional Republicans  

WASHINGTON, D.C. (December 16, 2024) – Cygnal, one of the nation’s fastest growing and most accurate private polling firms, released the following national poll (conducted Dec. 9-11) of 1,500 likely general election voters. “President-elect Trump is riding new all-time highs as he charges forward on an aggressive transition and agenda,” said Pollster and Cygnal President, Brent Buchanan. “Not only are voters optimistic about his second term but they also remain supportive of mass deportations to fix America’s illegal immigration crisis and overwhelmingly support Trump’s DOGE initiative lead by Elon Musk and Vivek Ramaswamy. Republican optimism and enthusiasm are soaring while Democrats and Kamala Harris continue to see declines in their images among the American people further proving Trump’s mandate to lead is firmly cemented in the electorate ahead of the holidays and Inauguration Day.”

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ARLINGTON, VA
4501 Fairfax Drive, Suite 605
Arlington, VA 22203
HARRISBURG, PA
15 Wyntre Brooke Dr #2A
York, PA 17403
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