“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.
Read insights on audience trends, new research approaches, and tips to enhance your decision-making.
On this week’s episode of the Cygnal Pulse Pod, Chris and Brent discuss the burst of optimism among Republicans stemming from the Virginia race. Yet, the two reiterate the importance of how different federal elections are from smaller campaigns that focus on local issues moving into 2022 Midterms. Simplistic messaging stood out as the winning strategy in Youngkin’s victory. On another note, an original process of daily tracking developed by the Cygnal team has resulted in very accurate results in comparison with the traditional multi-mode poll.Read More