We’re a communication, research, and targeted advertising firm that digs deeply into data and boldly strategizes for your success. With sound, there is either noise or signal. (Our service names reflect this distinction.) Noise impedes the reach of your message and interferes with your success. Sending your clear signal cuts through the noise and creates the connections that produce results. Standing out is a challenge, and it’s one that Cygnal is well-prepared to lead you through. Let us show you the difference between a signal that gets heard — or gets lost.
Cygnal’s services are driven by data, based on proven strategies, and delivered by a tested and talented team. In other words, we don’t make guesses with your message. We hone in on your target audience while carefully crafting your communications. And because of it, our clients win!
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Originally I had planned to write an article purely about data and the effect it can have on your fundraising, but then Pokémon Go hit and hit big. Although I haven’t found the secret that makes Pokémon a “thing,” I do have some experience in trendy geekdom. I played World of Warcraft for years, many […]Read More