“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.
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On this week’s episode of the Pulse Pod, Chris and Brent discuss different types of survey responses. This year shows a particularly high rate of over-response among Republicans, meaning they want their voices to be heard when it comes to certain topics and issues. However, experience has shown us that a high survey response rate doesn’t necessarily mean a significant turnout of a specific voter group - At the end of the day, voter turnout and trend is usually cyclical in the political environment.Read More