Our Services

“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.

Multi-Mode Polling

Make informed political and issue decisions with accurate data and clear direction from the New York Times #1 most accurate polling firm in the nation.

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Public Affairs

Let Cygnal data be the air support to your legislative ground game.

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Voter Scoring & Modeling

Leave the one-size-fits all models on the shelf. Improve targeting and resource allocation with dynamic truly-custom voter scores built by data-science-driven predictive analytics.

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Emotive Analysis

Dive deep into the psyche of voters by understanding how they feel about candidates and issues instead of just logic.

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District & Issue Tracking

Gain granularity at a district or other sub-geographic level by combining a large-sample statewide poll and data science.

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Momentum Tracking

Get deep, daily intelligence for action in your race

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CTV/OTT Measurement & Placement

Boost Cross-Channel Digital Reach and Know Its Impact

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Ad Creative Testing

Know the communication efficiency and effectiveness of an ad on dimensions and know what message is best for your audience

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Our Clients

The Latest

Read insights on audience trends, new research approaches, and tips to enhance your decision-making.

Pulse Pod 67 – Mitch Brown and Noah Wyhof-Rudnick Reflect on June NVT Live

On the latest episode of the Cygnal Pulse Pod, Cygnal Pollster Mitch Brown sits down with our Director of Innovation Noah Wyhof-Rudnick to discuss key takeaways from the data presented in June's national voter survey from NVT Live. Listen to expert opinion and analysis on economic data and party realignment trends that will be the key in messaging to voters in 2024. This is the perfect listen if you were unable to join our online panel to discover new key insights as we gear up for November.

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WASHINGTON, DC
900 17th St NW, Ste 950
Washington, DC 20006
HARRISBURG, PA
15 Wyntre Brooke Dr #2A
York, PA 17403
WORLDWIDE
Team Members Across
7 States & 3 Countries