Our Services

“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.

Multi-Mode Polling

Make informed political and issue decisions with accurate data and clear direction from the New York Times #1 most accurate polling firm in the nation.

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Voter Scoring & Modeling

Leave the one-size-fits all models on the shelf. Improve targeting and resource allocation with dynamic truly-custom voter scores built by data-science-driven predictive analytics.

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Emotive Analysis

Dive deep into the psyche of voters by understanding how they feel about candidates and issues instead of just logic.

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District & Issue Tracking

Gain granularity at a district or other sub-geographic level by combining a large-sample statewide poll and data science.

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Momentum

Get deep, daily intelligence for action in your race

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Digital Profiling

Harness human similarities and reach more voters through behavior-modeled segmentation and targeting deployment.

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Ad Creative Testing

Know the communication efficiency and effectiveness of an ad on dimensions and know what message is best for your audience

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Our Clients

The Latest

Read insights on audience trends, new research approaches, and tips to enhance your decision-making.

Pulse Pod 44 – Dr. Frederick Barber

On this week’s episode of the Pulse Pod, Chris and Brent are joined by Dr. Frederick Barber, President of Response: AI, a full service and self-service market research firm which is a current partner of Cygnal’s. Together, they take a close look into Ad Testing–its advantages over other research methods such as Focus Groups, and its differences from standard polling.

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Find Us

WASHINGTON, DC
900 17th St NW, Ste 950
Washington, DC 20006
HARRISBURG, PA
15 Wyntre Brooke Dr #2A
York, PA 17403
WORLDWIDE
Team Members Across
7 States & 3 Countries