Are you missing the quality information necessary to make great decisions? Do you need first-hand data to confirm your gut feelings, make a course correction, or create a clear path forward? Cygnal services take away the fear of the unknown and give you key insights and recommendations to take the right actions.
Read insights on audience trends, new research approaches, and tips to enhance your decision-making.
Toward the end of the 2018 election cycle, we had multiple clients and committees complain about the high cost of conducting both polling and predictive analytics (often known as – modeling or scoring). They wondered why these projects couldn’t be done at the same time. The cumulative results were great to have – thorough understanding […]Read More