“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.
Make informed political and issue decisions with accurate data and clear direction from the New York Times #1 most accurate polling firm in the nation.
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In 2008, then candidate Barack Obama’s campaign marked the unofficial beginning of the “new media wars” and his meteoric rise was credited in large part due to his embrace of leveraging alternative channels of news and information like social media apps and mobile targeting technology. Republicans were late to the game and struggled to course correct. Now they’ve caught up. Thanks to the generationally rare talents, magnetism, and flare of Donald Trump – a perfect star for a fully matured digital news and social media environment – Republicans have leveled the playing field, and voters are realigning their consumption habits in this new era of vast and more trustworthy alternatives. As a consumer, you probably already know this is true or have been a part of this shift. But it’s not just a sense, Cygnal has some data to back it up (go figure).
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