“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.
Make informed political and issue decisions with accurate data and clear direction from the New York Times #1 most accurate polling firm in the nation.
Read MoreLeave the one-size-fits all models on the shelf. Improve targeting and resource allocation with dynamic truly-custom voter scores built by data-science-driven predictive analytics.
Read MoreDive deep into the psyche of voters by understanding how they feel about candidates and issues instead of just logic.
Read MoreGain granularity at a district or other sub-geographic level by combining a large-sample statewide poll and data science.
Read MoreHarness human similarities and reach more voters through behavior-modeled segmentation and targeting deployment.
Read MoreKnow what voter groups will matter in the future with custom-drawn, stress-tested maps to protect your district(s).
Read More
Read insights on audience trends, new research approaches, and tips to enhance your decision-making.
On this week’s episode of the Cygnal Pulse Pod, Chris and Brent discuss the importance of storytelling when aiming to convey a political message. It’s not enough to say the right words and have the right points – you have to give people something to connect to from an emotional side. On another note, the most recent data thrown by the District & Issue Tracker (DIT) reveals a significant degradation of the political environment for democrats.
Read More
