“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.
Make informed political and issue decisions with accurate data and clear direction from the New York Times #1 most accurate polling firm in the nation.
Read MoreLet Cygnal data be the air support to your legislative ground game.
Read MoreLeave the one-size-fits all models on the shelf. Improve targeting and resource allocation with dynamic truly-custom voter scores built by data-science-driven predictive analytics.
Read MoreDive deep into the psyche of voters by understanding how they feel about candidates and issues instead of just logic.
Read MoreGain granularity at a district or other sub-geographic level by combining a large-sample statewide poll and data science.
Read MoreGet deep, daily intelligence for action in your race
Read MoreBoost Cross-Channel Digital Reach and Know Its Impact
Read MoreKnow the communication efficiency and effectiveness of an ad on dimensions and know what message is best for your audience
Read MoreSMS Campaigns That Reach Voters
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Read insights on audience trends, new research approaches, and tips to enhance your decision-making.
On Election Day, Cygnal conducted a massive, multi-modal national exit poll of 9,000 voters. We found this was very much a realignment election, driven by changes in key generational and racial groups. The Republican Party is increasingly multi-racial and working class, with strong support among married adults; the Democratic Party is increasingly a coalition of college-educated and older voters.
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