“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.
Know what voter groups will matter in the future with custom-drawn, stress-tested maps to protect your district(s).
Read MoreHarness human similarities and reach more voters through behavior-modeled segmentation and targeting deployment.
Read MoreGain granularity at a district or other sub-geographic level by combining a large-sample statewide poll and data science.
Read MoreDive deep into the psyche of voters by understanding how they feel about candidates and issues instead of just logic.
Read MoreMake informed political and issue decisions with accurate data and clear direction from the New York Times #1 most accurate polling firm in the nation.
Read MoreLeave the one-size-fits all models on the shelf. Improve targeting and resource allocation with dynamic truly-custom voter scores built by data-science-driven predictive analytics.
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Read insights on audience trends, new research approaches, and tips to enhance your decision-making.
WASHINGTON D.C. – A survey of 800 likely general election voters in Florida, conducted by the national survey research and polling firm Cygnal, shows that Floridians overwhelmingly approve of Governor DeSantis’ handling of the COVID-19 pandemic and vaccine distribution and don’t trust the media to report it fairly. The statewide Cygnal survey, which was conducted […]
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