“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.
Make informed political and issue decisions with accurate data and clear direction from the New York Times #1 most accurate polling firm in the nation.
Read MoreLeave the one-size-fits all models on the shelf. Improve targeting and resource allocation with dynamic truly-custom voter scores built by data-science-driven predictive analytics.
Read MoreDive deep into the psyche of voters by understanding how they feel about candidates and issues instead of just logic.
Read MoreGain granularity at a district or other sub-geographic level by combining a large-sample statewide poll and data science.
Read MoreGet deep, daily intelligence for action in your race
Read MoreHarness human similarities and reach more voters through behavior-modeled segmentation and targeting deployment.
Read MoreKnow the communication efficiency and effectiveness of an ad on dimensions and know what message is best for your audience
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Read insights on audience trends, new research approaches, and tips to enhance your decision-making.
On this week’s episode of the Pulse Pod, Chris and Brent are joined by Dr. Frederick Barber, President of Response: AI, a full service and self-service market research firm which is a current partner of Cygnal’s. Together, they take a close look into Ad Testing–its advantages over other research methods such as Focus Groups, and its differences from standard polling.
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