Our Services

“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.

Multi-Mode Polling

Make informed political and issue decisions with accurate data and clear direction from the New York Times #1 most accurate polling firm in the nation.

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Public Affairs

Let Cygnal data be the air support to your legislative ground game.

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Voter Scoring & Modeling

Leave the one-size-fits all models on the shelf. Improve targeting and resource allocation with dynamic truly-custom voter scores built by data-science-driven predictive analytics.

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Emotive Analysis

Dive deep into the psyche of voters by understanding how they feel about candidates and issues instead of just logic.

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District & Issue Tracking

Gain granularity at a district or other sub-geographic level by combining a large-sample statewide poll and data science.

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Momentum Tracking

Get deep, daily intelligence for action in your race

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CTV/OTT Measurement & Placement

Boost Cross-Channel Digital Reach and Know Its Impact

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Ad Creative Testing

Know the communication efficiency and effectiveness of an ad on dimensions and know what message is best for your audience

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SMS/MMS

SMS Campaigns That Reach Voters

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Our Clients

The Latest

Read insights on audience trends, new research approaches, and tips to enhance your decision-making.

How Americans are Outsmarting the Algorithmic Echo Chambers to Find Better News

In 2008, then candidate Barack Obama’s campaign marked the unofficial beginning of the “new media wars” and his meteoric rise was credited in large part due to his embrace of leveraging alternative channels of news and information like social media apps and mobile targeting technology. Republicans were late to the game and struggled to course correct.  Now they’ve caught up. Thanks to the generationally rare talents, magnetism, and flare of Donald Trump – a perfect star for a fully matured digital news and social media environment – Republicans have leveled the playing field, and voters are realigning their consumption habits in this new era of vast and more trustworthy alternatives.  As a consumer, you probably already know this is true or have been a part of this shift. But it’s not just a sense, Cygnal has some data to back it up (go figure).

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Find Us

ARLINGTON, VA
4501 Fairfax Drive, Suite 605
Arlington, VA 22203
HARRISBURG, PA
15 Wyntre Brooke Dr #2A
York, PA 17403
WORLDWIDE
Team Members Across
7 States & 3 Countries