“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.
Make informed political and issue decisions with accurate data and clear direction from the New York Times #1 most accurate polling firm in the nation.
Read MoreLeave the one-size-fits all models on the shelf. Improve targeting and resource allocation with dynamic truly-custom voter scores built by data-science-driven predictive analytics.
Read MoreDive deep into the psyche of voters by understanding how they feel about candidates and issues instead of just logic.
Read MoreGain granularity at a district or other sub-geographic level by combining a large-sample statewide poll and data science.
Read MoreHarness human similarities and reach more voters through behavior-modeled segmentation and targeting deployment.
Read MoreKnow what voter groups will matter in the future with custom-drawn, stress-tested maps to protect your district(s).
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Read insights on audience trends, new research approaches, and tips to enhance your decision-making.
Most North Carolinians favor smaller government and fear President Joe Biden’s administration will do too much to increase the size and role of government. In this new poll, respondents were mostly women (55%), and about 63% of respondents were age 50 and older. About 70% of them were white, and 48.2% live in suburban North […]
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