#1 Most Accurate Private Polling Firm in the US

Victory Starts with Precision Polling + 
Voter Intelligence

Trusted for unmatched accuracy, Cygnal delivers more than polling data. Get equipped with Voter Intelligence to anticipate shifts, uncover hidden motivations, and act decisively—giving your campaign or issue the edge to outmaneuver the competition every time.

Party Approval 
43%
of respondents have a favorable view of Republicans versus 37% for Democrats.
Top Issue
23%
of respondents say inflation and the economy are the top issue. 
Trump Image
42%
of respondents have a favorable view of President Trump.
Best Days
37%
of respondents say our best days are still ahead of us.
Generic Ballot 
44%
of respondents would vote for a generic Republican if the election were today.
Direction
59%
of respondents say the country is moving in the right direction.

Where Political Winners, Policy Shapers, and Global Brands Turn for Strategic Edge

Voter Intelligence Capabilities That See What Others Miss

Cygnal Voter Intelligence transforms precision polling into strategic firepower— revealing not just what voters think, but why, and exactly how – and where – to move them. The result? You stay ahead of the competition.

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Built for Decision Makers Who Can't Afford to Miss

Campaigns & Elections

Built for candidates who don’t just want to run—they want to win.

  • Leveraging emotional analytics to reframe the narratives and maximize campaign resources in key races.
  • Outmaneuvering crowded primaries for clients by identifying persuadable voters early with predictive modeling.
  • Driving turnout in rural districts with real-time momentum tracking that help shape GOTV strategies overnight.

Corporations

For brands navigating political risk, public opinion, and policy storms.

  • Helping large and small companies avoid PR crises by tracking sentiment shifts before they hit the headlines.
  • Guiding national and international firms through a legislative showdowns with voter modeling that pinpoints key advocacy audiences.
  • Equipping corporations with emotional insights to reframe messaging on a controversial policy issues.

Trade Associations & Issue Advocacy

When the stakes are high and the window to act is short, we deliver clarity.

  • Securing legislative and public support for a policy initiatives by identifying emotional drivers across party lines.
  • Mobilizing grassroots actions in less than 72 hours using custom audience segments built from behavioral data.
  • Guiding shifts in public opinion on a regulatory issues with message testing helping to turn apathy into advocacy.

The Nation’s Top Pollsters. Your Strategic Edge.

Cygnal pollsters are trusted by top campaigns, trade associations, international leaders, global brands, and national media outlets for their ability to decode voter behavior, forecast momentum shifts, and translate complex data into winning action. Choose your partner.

John Rogers
Senior Partner & Pollster
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Chris Lane
Senior Partner & Pollster
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Alex Tarascio
Principal & Pollster
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Nick Weinstein
Principal & Pollster
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Brent Buchanan
President & Founder
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Mitchell Brown
Partner & Pollster
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Those Who Report News Trust Cygnal Clients Who Make News