“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.
Make informed political and issue decisions with accurate data and clear direction from the New York Times #1 most accurate polling firm in the nation.
Read MoreLet Cygnal data be the air support to your legislative ground game.
Read MoreLeave the one-size-fits all models on the shelf. Improve targeting and resource allocation with dynamic truly-custom voter scores built by data-science-driven predictive analytics.
Read MoreDive deep into the psyche of voters by understanding how they feel about candidates and issues instead of just logic.
Read MoreGain granularity at a district or other sub-geographic level by combining a large-sample statewide poll and data science.
Read MoreGet deep, daily intelligence for action in your race
Read MoreBoost Cross-Channel Digital Reach and Know Its Impact
Read MoreKnow the communication efficiency and effectiveness of an ad on dimensions and know what message is best for your audience
Read More
Read insights on audience trends, new research approaches, and tips to enhance your decision-making.
With just months until the 2024 presidential election, data trends provide us with further proof that a huge shift is occurring across America’s political constituencies. It’s clear this realignment will be firmly cemented in our national politics and that both parties have been slow to match their policymaking with the political preferences of their respective bases.
Read More
