Tailored. Precise. Localized. Actionable.
Cygnal builds intelligence-grade models tailored to your specific race, district dynamics, and turnout reality – identifying not just who can be persuaded, but exactly what moves them and where to reach them. While your opponent wastes resources chasing the wrong voters with the wrong messages, you’re targeting with surgical precision.
Why Custom Modeling Wins Campaigns:
Budgets are finite and time is short. Fresh, specific intelligence down to the individual voter level empowers you to point more dollars and messages at the voters who change outcomes. You get a clearer path to 50+1 and fewer wasted touches.
What You Get
Strike First
Persuasion and turnout universes aligned to your win goal, so spend and staff hit the right voters
Message with Confidence, Not Guesswork
Local insights on message and channel, so you talk about what matters in this district and place it where it lands
Stay Ahead as the Race Shifts
Adaptive scores and segments that we update as the race moves, so your targets and paid media stay current
Deploy Immediately Across All Channels
Activation-ready outputs for mail, digital, CTV, and phones, so your team can put lead on target
Want to experience how custom modeling can sharpen your strategy?
Contact us to start building your campaign-specific winning audiences today.
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