Multi-Mode Polling
Speed. Scale. Confidence.
Multi-mode polling isn’t just a method—it’s a competitive advantage. Our seamless integration of modes ensures faster fielding, broader reach, and higher-quality data. Combined with AI-driven modeling, Segmentation Analysis, and Message Maps, it enables clients to act with confidence, not caution.
From data to dominance.
Learn More
Heartbeat™ Emotional Analytics
Feelings Matter. We Measure Them.
Heartbeat™ makes polling human again. We track emotional responses to uncover what voters feel—not just what they say. Because if you don’t know what’s tugging at their heartstrings, you’re just guessing.
Polling with a pulse.
Learn More
Precision Targeting Models
Find the Persuadables. Move the Needle.
Cygnal’s in-house models decode the voter psyche to allow for precision targeting. By integrating behavioral signals, emotional intensity, issue preferences, and demographic overlays, we build hundreds of scores that go beyond likelihood—they reveal motivation. We don’t just segment voters—we sculpt them. Each model is ready for activation across mail, digital, and field. It’s not just targeting—it’s strategic navigation.
Target smarter. Win faster.
Learn More
Custom Voter Modeling
Tailored. Precise. Local. Actionable.
Cygnal custom voter modeling is built from scratch to reflect the unique contours of your race. From “Pro-School Choice Moms” to “Anti-Incumbent Swing Voters,” we build audiences that matter. In a volatile political landscape, freshness matters.
Detailed data. Sharper decisions.
Learn More
Qualitative Research
From Beliefs to Breakthroughs.
Cygnal’s qualitative research doesn’t just gather opinions, it maps belief systems. Focus Groups reveal the questions not being asked. Qual-at-Scale scales that discovery, surfacing patterns, contradictions, and emotional drivers across hundreds of voters. Get the context and clarity needed to shape persuasive messaging and strategy.
Understand the why to shape the win.
Learn More
Corporate & Advocacy Intelligence
Beyond the Ballot Box
Whether you’re a trade association, advocacy group, or Fortune 500 navigating a policy or political risk, Cygnal gives you the foresight to act before the storm hits. We’re not just for campaigns—we’re for anyone who needs to win hearts, minds, and market share.
Policy-proof your strategy
Learn More
Strategic Consulting
Learn More
Our team of strategists doesn’t just hand you data—they help you weaponize it. From message testing to crisis response, we’re your behind-the-scenes brain trust, connecting data, emotions, messaging, and targeting.
Data + strategy = unfair advantage.
Learn More
Momentum Tracking
The Granular Gamechanger
In a volatile cycle, confidence is currency. Momentum Tracking gives clients the clarity to act decisively—whether it’s adjusting media buys, refining messaging, or reallocating field resources. With daily updates, DMA-level fidelity, and deep crosstab tracking, you’re never guessing—you’re leading.
See the shift before it sticks.
Learn More