Our Story

Built to Disrupt. Driven by Data.

Est. 2007

Cygnal started with a simple mission: help the underdogs win.

Today, we’re still innovating—building smarter tools, launching new data products, and giving our clients the edge they need to win.

Our Mission

We remove doubt by understanding opinions, hearts, and minds to create intelligence for action.

To achieve our mission we added services like TV, mail, digital, and polling to support smaller races—and learned fast what worked (and what didn’t).

By 2011, we saw the writing on the wall: polling was broken. So we fixed it. We launched accurate, budget-friendly surveys that let clients get more insight, more often—without breaking the bank.

Then we leveled up: modeling, predictive analytics, and our own custom-built software platform. That combo? It powered our award-winning Multi-Mode Polling and earned us top rankings from The New York Times and FiveThirtyEight.

So what drives Cygnal’s mission and values?

What it Takes to Win Tomorrow’s Victories

Move Now

We default to action and are kindly responsive.

Obliterate Obstacles

We take ownership of outcomes and learn from failing fast.

Wow Everyone

We create value, set clear expectations, and do the right thing.

Never Settle

We are curious, always learning,  and growing.

Work Smart

We are simplifiers - efficient, effective,  and scrappy.

Channeling the Cygnal Vision

We are building a company that empowers campaigns, caucuses, committees, and causes with more accurate polling, more useful analytics, more moving targeting, and more consistent data—whether it be through a custom project, software tool, or subscription. This is upheld by a team that cares for each other, lives out the company values, and desires to impact the world through our work.

Work With Us Work For Us