Get a Quote Contact Us

America's Emotional Divide

Navigating The Powerful Decision-Making Forces Impacting Politics, Policies, & Personal Choices

Why You Need This Book – Right Now

  • Emotions rule. That’s the truth most pollsters, candidates, and CEOs are missing—and it’s costing them elections and business.
  • Backed by exclusive Cygnal polling and Emotional Analytics: Learn what the 2024 election REALLY revealed about American voters, and how you can use these insights in your next campaign, messaging, or strategic decision.

 

Inside You’ll Find…

    • Why culture wars swept aside economic arguments—and what comes next
    • How Trump built the most racially diverse Republican coalition ever, and why emotion—not data—won the day
    • The “Diploma Divide” reshaping politics, business, and advocacy
    • Emotional triggers that flipped union members, Black voters, and Hispanics to the GOP
    • How every business decision is now an emotional decision—and how to win on both front
Order It Now
Buy Your Copy

Are you ready to lead in a country defined by emotion, polarization, and fast-changing coalitions?

Discover the book that campaign insiders, business executives, and movement leaders are calling “essential reading for anyone who wants to understand – and win – in post-2024 America.”

Order Now

What Leaders & Experts Say

In politics, facts matter—but emotions drive victory. Brent Buchanan understands what too many political consultants overlook: voters want leaders who aren’t afraid to fight for conservative values and take on the Left’s cultural war head-on. President Trump understood the politics of passion—and this book shows how he turned that power into the greatest political comeback in American history. Every conservative who wants to win should read it.

Greg Abbott

Texas Governor

If I can’t trust you not to put a boy in a teenage girl’s locker room, how will I ever listen to your plan for taxes and the economy? I will not, because I’ve already concluded you’re a lunatic. This is one example of America’s emotional divide, and Brent Buchanan does a helpful job explaining others and how we win moving forward.

Scott Jennings

CNN Senior Political Contributor and host of The Scott Jennings Radio Show

In America’s Emotional Divide, Brent Buchanan, one of the country’s most innovative and sought-after pollsters, has sorted and distilled a wealth of information to identify what is really driving Americans’ decision-making today: why they vote and spend the way they do, and what messages—in and beyond politics—will be most effective in shaping their opinions and habits. The result is a road map to American sentiment that no thought leader or savvy CEO can afford to ignore.

James Rosen

Newsmax Chief Washington Correspondent and Author of Scalia: Supreme Court Years, 1986-2001

Having served an unconventional president who approached politics like business, I recognize the key forces Brent Buchanan identifies in Trump’s ability to read voter emotions and respond authentically. This book captures why Trump was truly ‘the unicorn of political candidates’—someone who understood that business-as-usual was over and voters were hungry for real change through a relatable person.

Sean Spicer

Former Trump Press Secretary & Host of the Sean Spicer Show

Who Should Read This Book?

  • Republican candidates, campaign managers, and political consultants
  • Business leaders navigating cultural, policy, and political shifts
  • Conservative activists and movement leaders
  • Anyone ready to use emotional intelligence to win in every aspect of American life

Ready To Lead the New America?

Don’t wait—get your copy of America’s Emotional Divide exclusively on Amazon today!

  • Discover game-changing insights and actionable strategies you won’t find anywhere else.
  • Order your copy now and unlock the secrets behind the 2024 realignment.
  • Perfect holiday gift for political professionals, leaders, or anyone passionate about understanding America’s future.
Buy It Now