WASHINGTON, D.C. (December 3, 2025) – Today, Cygnal, one of the nation’s fastest growing and most accurate private polling firms, announced the release of “America’s Emotional Divide: How the 2024 Election Revealed the Forces Shaping Politics, Business, and Life,” a new book from Cygnal CEO and pollster Brent Buchanan that reveals why emotions—not traditional issue sets—are now driving American politics and what that means for the fast-approaching 2026 midterm elections.
“Most election coverage still treats voters as logical numbers instead of people whose decisions are driven by powerful emotions,” said Buchanan. “If campaigns and commentators apply an outdated playbook to 2026, they will miss what is really happening in the country.”
Drawing on Cygnal’s nationally recognized, accuracy‑leading polling and comprehensive post‑2024 research, Buchanan breaks down the emotional realignment that delivered Donald Trump’s 2024 victory and reshaped the electorate across race, education, and geography. The book details how culture and identity now routinely outweigh economic arguments, why the “Diploma Divide” has become the fault line of modern politics, and which specific emotional triggers moved union members, Black voters, and Hispanics toward the GOP—insights crucial to understanding the landscape 2026 candidates will compete in.
“Reporters want to explain not just who is up or down in a poll, but why voters are moving the way they are,” said Ryan Shucard, Senior Director of Strategic Communications at Cygnal. “Brent’s work gives newsrooms a tested framework for understanding the emotional forces behind the numbers that will define the 2026 midterms and help inform and expand their coverage.”
Cygnal has been consistently ranked among the most accurate survey research firms in recent cycles, giving Buchanan a unique vantage point on how voters are actually changing—not just how partisan narratives say they are. “America’s Emotional Divide” translates that data into clear, on‑air ready storylines for reporters, producers, and analysts covering candidate strategies, coalition shifts, and emerging battlegrounds ahead of November 2026.
#1 New Release on Amazon
“America’s Emotional Divide” is available exclusively on Amazon in hardcover with paperback and Kindle editions coming soon.
Glenn Beck penned the foreword, and the book has endorsements from Texas Governor Greg Abbott, US Senators Jim Banks and Markwayne Mullin, former Trump press secretary Sean Spicer, best-selling author Scott Jennings, TV host Steve Deace, and Newsmax White House correspondent James Rosen.
For interview requests with Brent Buchanan or to request a review copy, please contact Ryan.