The Granular Gamechanger. Races Move Fast. Winners Move Faster.
In the volatile game of politics, confidence is currency. Cygnal Momentum Tracking ensures you’re never the campaign that wakes up to realize the race moved without you. With daily updates, DMA granularity, and deep demographic analysis, you see shifts in real-time and pivot with confidence while competitors are still scheduling their next poll.
Why Real-Time Intelligence Dominates Static Polling
The difference between winning and losing isn’t always who has the better strategy – it’s who adapts first when the landscape shifts. Better media buys. Sharper messaging. Smarter resource allocation. Those advantages compound. Over a 90-day campaign, the side with Momentum Tracking makes hundreds of micro-adjustments that cumulatively create an insurmountable edge.
Cygnal Momentum Comparison
Daily tracking polls must collect large samples quickly to be effective, but the traditional rolling approach does not provide the ability to see a fully representative sample of smaller subgroups. Cygnal Momentum is an award-winning improvement on these traditional tracking polls with our proprietary methodology – we run a 3-day rotating set of samples with each set specifically targeting key demographic subgroups. Using data science and statistical regression, we provide daily granular observations at the sub-demographic and geographic levels and capture more than a traditional tracking poll. Just ask Governors Kemp and Abbott how helpful this was to honing in their campaign messaging, strategy, and targeting on a daily basis across streaming, linear television, mail, doors, digital, and even earned media.
How exactly is Momentum tracking different from traditional tracking polls?
| Features | Cygnal Momentum | Typical Tracking Polls |
|---|---|---|
| See daily topline movement of the race | X | X |
| See trends in large geographies | X | X |
| Drill down to any geography, like small DMAs, regardless of size | X | |
| Catch trends day-of instead of over time | X | |
| Collect more samples without raising costs | X | |
| Allow an accurate look at sub-demographic groups | X |
What You Get
Ready to see the shift before it impacts you?
Learn how Momentum Tracking keeps your campaign ahead – never caught off guard.
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