Precision Targeting Models

Find the Persuadables. Move the Needle.

Cygnal’s in-house models decode the voter psyche to allow for precision targeting. By integrating behavioral signals, emotional intensity, issue preferences, and demographic overlays, we build hundreds of scores that go beyond likelihood—they reveal motivation. We don’t just segment voters—we sculpt them. Each model is ready for activation across mail, digital, and field. It’s not just targeting—it’s strategic navigation.

Find Them. Move Them. Win.

Campaigns are won on the margins. Cygnal Precision Targeting Models decode voter behavior, political leanings, emotional intensity, and issue preferences across hundreds of ready-today voter models. Precision Targeting Models don’t just segment voters – they reveal not only who can be persuaded, but also how and where to reach them for maximum impact.

Why Data-Driven Targeting Works

Every dollar counts. Precision targeting ensures your resources are focused on the audiences that matter most, maximizing ROI and driving measurable results.

What You Get

Persuadability Scoring at Scale

Advanced behavioral and demographic overlays

Audience Files Built for Action

Activation-ready models for mail, digital, and field

Efficient Resource Allocation

Strategic guidance powered by integrated intelligence, not just targeting

Ready to target smarter and win decisively?

Let’s build a custom targeting strategy and audiences that put you ahead of the competition.

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