Do you have any skills or talents that people don’t know about?

I’m a college football obsessive (War Eagle!) and I’m a decently fast distance runner. I once ran the St. Jude Half Marathon in Memphis at a 7:02/mile clip. I’ve done three half-marathons.

Who is someone you admire?

My dad—he’s one of the wisest people I know.

What problems do you consistently solve for your clients?

Polling isn’t just about the present moment—where the race stands, or what the public thinks about a particular issue or entity. It’s about building a path to victory. We do a great job at turning the data points into specific and actionable messaging recommendations—that’s something that our clients have mentioned over and over, which is gratifying.

You have to be thoughtful and creative in crafting a survey that will yield information your client needs but doesn’t yet know.

We’re very good at both the hard science of data collection and the art of telling stories that are true and move people to action.