Socialism is now favorable with a third of voters, but 61% of self-identified socialists can't define the word. Pollsters Brent Buchanan and Mitch Brown break down Cygnal's September National Voter Trends poll of 1,500 likely 2026 general-election voters: what's really driving socialist identity (it's housing, not age), why 88% of voters feel something negative about politics while only 25% feel anything positive, and how Democratic intensity hit a 32-month high just as Republican intensity hit a 32-month low. Plus, a look at the Voter Reachability Index our team used to measure whether paid communication can physically reach a voter, and why the swing voters campaigns need most are the hardest to reach.