Blog

Read winning trends and ideas from our team of experts.

Moore Is Less

Former Chief Justice Starting Campaign at Significant Deficit, New Poll Shows You can find the survey toplines here. MONTGOMERY, Ala. – After a wild week in the Alabama primary race for U.S. Senate that saw former Supreme Court Justice Roy Moore and Alabama Secretary of State John Merrill jumping into the crowded field, a new […]

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Cygnal Poll: Nearly 30% of Voters Want to Halt All Immigration

The Rise of Populism in the U.S. Could Offer Trump a Path to Reelection in 2020 WASHINGTON, D.C. – A nationwide opinion poll published today by Cygnal, a polling and market research firm, finds that nearly 30% of U.S. voters believe that all legal and illegal immigration to the United States should be halted. The […]

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Multi-Mode Survey Nails Kentucky GOP Primary Results

So I was wrong. We listened to what everyone else was seeing in the field and adjusted our Kentucky Republican primary turnout model, which we should not have done. Our original multi-mode survey results were 0.4% from where Governor Matt Bevin ended up with on primary election day. I think it was Mark Twain who […]

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Cygnal Poll: Bevin Still Up Big in Primary Race; High Undecideds in Other Races

MONTGOMERY, Ala. – A week out from election day, a poll by Cygnal, a national polling and research firm, shows the incumbent governor, Matt Bevin, with a 38-point advantage over his chief primary challenger, State Representative Robert Goforth, in Kentucky’s gubernatorial race. “Governor Bevin is reaping the benefits of high name ID, which appears to […]

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Brent Buchanan Wins National “40 Under 40” Award

WASHINGTON, DC – The American Association of Political Consultants (AAPC) today recognized Brent Buchanan, president and founder of Cygnal, as one of the 40 best and brightest campaign professionals under 40 years old in the country.  “AAPC annually has the honor of recognizing the industry’s best and brightest young professionals. These 40 standout achievers, including […]

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Campaigns Have Companies Beat When Using Research for Strategic Decisions

Every campaign we talk to wants to know what innovations corporations are exploring in opinion and survey research. Likewise, companies and associations are eager to hear what new polling techniques were implemented last election cycle.   Since we work for clients in both the political and corporate research markets, we get to see the best – […]

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Stop Trying to Satisfy Your Customers

It’s not enough to provide a good product or service at a fair price. Companies need to understand the customer experience on every level, from delivery of value to emotional satisfaction because, by the year 2020, customer experience will overtake price and product as the key brand differentiator. The most successful companies know that customers have […]

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Why the New York Times Named Us the Most Accurate Pollster in the Country

The 2018 midterm elections were historic in many ways (read our synopsis), but there’s one special way they were historic specifically for our firm.  Nate Cohn of The Upshot / New York Times ranked for accuracy all pollsters with public surveys in the final three weeks of the elections.  Cygnal led the group as the […]

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A Note of Thanksgiving from the Cygnal Team

Alright, Christmas lovers. Let’s not rush too fast to your (awesome) season. Thanksgiving is just around the corner. Giving gifts makes us feel good, but let’s remember that giving thanks makes us good. It is impossible to have negative feelings or emotions when you’re showing gratitude. We all have plenty to be thankful for, as we did last year. […]

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What the 2018 Midterm Elections Mean

Historic. That pretty much sums up the 2018 midterm elections. We crossed – and crushed – the 100 million votes barrier for a midterm, ending up somewhere in the realm of 114 million votes cast. As a percentage of registration, it may end up being the highest midterm turnout on record, approaching presidential turnout in […]

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