Blog

Read winning trends and ideas from our team of experts.

Stop Trying to Satisfy Your Customers

It’s not enough to provide a good product or service at a fair price. Companies need to understand the customer experience on every level, from delivery of value to emotional satisfaction because, by the year 2020, customer experience will overtake price and product as the key brand differentiator. The most successful companies know that customers have […]

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Why the New York Times Named Us the Most Accurate Pollster in the Country

The 2018 midterm elections were historic in many ways (read our synopsis), but there’s one special way they were historic specifically for our firm.  Nate Cohn of The Upshot / New York Times ranked for accuracy all pollsters with public surveys in the final three weeks of the elections.  Cygnal led the group as the […]

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A Note of Thanksgiving from the Cygnal Team

Alright, Christmas lovers. Let’s not rush too fast to your (awesome) season. Thanksgiving is just around the corner. Giving gifts makes us feel good, but let’s remember that giving thanks makes us good. It is impossible to have negative feelings or emotions when you’re showing gratitude. We all have plenty to be thankful for, as we did last year. […]

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What the 2018 Midterm Elections Mean

Historic. That pretty much sums up the 2018 midterm elections. We crossed – and crushed – the 100 million votes barrier for a midterm, ending up somewhere in the realm of 114 million votes cast. As a percentage of registration, it may end up being the highest midterm turnout on record, approaching presidential turnout in […]

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Public Polling Deep-Dive in Georgia and Ohio

It’s always interesting to see where late-deciders break in an election or who else shows up. Looking at Georgia and Ohio, two states we polled ten days before the elections, something stood out to me. Both states had extremely close governor’s races in our polls (2.2 points in Georgia and .2 points in Ohio), and […]

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We Nailed Florida – Here’s 5 Takeaways

Despite the supernatural appearance of more and more ballots in two Florida counties, Cygnal’s poll from the week prior to the election has proven to be spot on. In the governor’s race we were just 0.1% off from the actual margin and only 2.2% off in the senate race, both well within the margin of […]

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2018 Midterm Elections: Spot-On Polling

It wasn’t quite a tsunami, but it was definitely a wave – especially in the US House. Statewide offices in several states we polled a week before the election, however, were a different story. (TL;DR We told you so! 😉) Links to full poll results: Florida, Georgia, Indiana, Missouri, Ohio, Tennessee Turnout in Florida, Georgia, […]

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Cygnal Poll: Ohio Governor Race Tied; Brown Dominates US Senate Ballot

MONTGOMERY, Ala.– With just five days until the midterm elections, a poll by Cygnal, a national polling and research firm, shows the Ohio gubernatorial race tied headed into Tuesday. Ohio Governor hopefuls Republican Mike DeWine and Democrat Richard Cordray are in a statistical tie. DeWine holds a slight lead over Cordray 43.4% – 43.2%. 3% of respondents prefer […]

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Cygnal Poll: Kemp Leads Abrams Headed into Final Days of Election

MONTGOMERY, Ala.– With just five days until the midterm elections, a poll by Cygnal, a national polling and research firm, shows Republican Brian Kemp with a 2-point advantage over Democrat Stacey Abrams in Georgia’s Governor Race. The live telephone survey conducted October 28 – 30, shows Kemp leading Abrams 49% to 47%. 4% of respondents prefer […]

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Cygnal Poll: Florida Governor and US Senate Candidates in Dead-Heat

MONTGOMERY, Ala.– With midterm elections just six days away, a poll by Cygnal, a national polling and research firm, shows the Florida races for Governor and U.S Senate are extremely tight headed into Tuesday. Florida Governor hopefuls Ron Desantis and Andrew Gillum are in a statistical tie. Desantis leads Gillum 47.3% – 46.7%. Less than 2% […]

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