Blog

Read winning trends and ideas from our team of experts.

A Note of Thanksgiving from the Cygnal Team

There’s something about the holiday season that makes people particularly reflective. It’s hard to put a finger on it, but life seems a little sweeter when viewed through the pumpkin-spice-colored lenses of Thanksgivings past. It’s the perfect pause at the end of the year, where you worry less about where you’re going, and give thanks […]

Read More

What to Do When Your Hair Is on Fire

You’re watching football on a crisp fall afternoon when suddenly your phone explodes. Tweets, texts, and telephone calls start pouring in. You change the channel on your TV to Fox or CNN (or maybe MSNBC if you’re into Rachel Maddow’s show, I guess), and your jaw drops to the floor as you hear the words […]

Read More

Future of Campaigns: Building 1-to-1 Relationships with A.I.

Every election is determined by a single factor: which campaign moved the most voters through the pipeline of knowing, liking, trusting, and ultimately voting for its candidate. While that process may be easy to describe, it’s becoming difficult to execute as disenchantment with the electoral process rises among voters. Building your candidate’s rapport with voters […]

Read More

Keep It Simple, Stupid.

Crafting messaging for your public affairs campaign can be a pretty daunting challenge. There are approximately 172,000 words in the English language, and you know that some combination of those is going to get you your desired results. So how do you choose the best words for your messaging? The answer is…well…simple. Stupid Words You […]

Read More

Cygnal/L2 Poll for AL US Senate Runoff: Moore Leads, Jones Undefined

MONTGOMERY, Ala. – Two months out from the general special election, a poll by Cygnal, a Montgomery, Ala.-based polling and communication firm, and L2, a national nonpartisan voter data and analytics provider, shows Republican Roy Moore ahead of Democrat Doug Jones by 8 points – the same margin Moore held over Strange exactly two months […]

Read More

Cygnal Strikes Again: Correctly Predicts Moore-Strange US Senate Duel

It seems like only yesterday the politicos and public were saying: “There’s no way he can win.” They said, “His opponent has an enormous ‘war chest,’ he plays fast and loose with the rules, and he’s too much of an outsider.” And just like our President, Roy Moore rode in on his populist horse to […]

Read More

How to Avoid Unrealistic Budget Expectations

Building a winning campaign infrastructure is like painting a masterpiece. In the same way artists have to use contrast, focus, light, and movement, consultants must assemble a cohesive team of vendors and staff that can work to make their vision come to life. The issue is that most candidates want Van-Gogh results on a high-school-art-competition […]

Read More

Cygnal/L2 Poll for AL US Senate GOP Primary

Less than a week away from Tuesday’s election, a poll by Cygnal, a Montgomery, Ala.-based polling, communication, and digital firm, and L2, a national nonpartisan voter data and analytics provider, shows Judge Roy Moore ahead of incumbent Senator Luther Strange at 30.7% to Strange’s 22.6%, a difference of more than 8 points. The poll also […]

Read More

Cygnal Announces New Hire, New Roles

Cygnal, a national polling, digital, and communication firm, announced the addition of Chris Kratzer as the firm’s new vice president of polling and communication Monday. Additionally, Cygnal’s senior vice president of services, Cory Brown, announced his transition to an advisory role as he moves to lead custom research at a market research firm. Kratzer comes […]

Read More

How Digital Packages Make a GC’s Life Easier

Christmas in July is a real holiday and goes by the name “Amazon Prime Day.” I’m an Amazon Prime fanatic. I don’t like crowded stores, long lines, or poor customer service, so it’s a natural fit. Amazon and its founder, Jeff Bezos, performed a miracle for consumers like me by addressing all three issues AND […]

Read More