Blog

Read winning trends and ideas from our team of experts.

Multi-Mode Survey Nails Kentucky GOP Primary Results

So I was wrong. We listened to what everyone else was seeing in the field and adjusted our Kentucky Republican primary turnout model, which we should not have done. Our original multi-mode survey results were 0.4% from where Governor Matt Bevin ended up with on primary election day. I think it was Mark Twain who […]

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Cygnal Poll: Bevin Still Up Big in Primary Race; High Undecideds in Other Races

MONTGOMERY, Ala. – A week out from election day, a poll by Cygnal, a national polling and research firm, shows the incumbent governor, Matt Bevin, with a 38-point advantage over his chief primary challenger, State Representative Robert Goforth, in Kentucky’s gubernatorial race. “Governor Bevin is reaping the benefits of high name ID, which appears to […]

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Brent Buchanan Wins National “40 Under 40” Award

WASHINGTON, DC – The American Association of Political Consultants (AAPC) today recognized Brent Buchanan, president and founder of Cygnal, as one of the 40 best and brightest campaign professionals under 40 years old in the country.  “AAPC annually has the honor of recognizing the industry’s best and brightest young professionals. These 40 standout achievers, including […]

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Campaigns Have Companies Beat When Using Research for Strategic Decisions

Every campaign we talk to wants to know what innovations corporations are exploring in opinion and survey research. Likewise, companies and associations are eager to hear what new polling techniques were implemented last election cycle.   Since we work for clients in both the political and corporate research markets, we get to see the best – […]

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Stop Trying to Satisfy Your Customers

It’s not enough to provide a good product or service at a fair price. Companies need to understand the customer experience on every level, from delivery of value to emotional satisfaction because, by the year 2020, customer experience will overtake price and product as the key brand differentiator. The most successful companies know that customers have […]

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Why the New York Times Named Us the Most Accurate Pollster in the Country

The 2018 midterm elections were historic in many ways (read our synopsis), but there’s one special way they were historic specifically for our firm.  Nate Cohn of The Upshot / New York Times ranked for accuracy all pollsters with public surveys in the final three weeks of the elections.  Cygnal led the group as the […]

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A Note of Thanksgiving from the Cygnal Team

Alright, Christmas lovers. Let’s not rush too fast to your (awesome) season. Thanksgiving is just around the corner. Giving gifts makes us feel good, but let’s remember that giving thanks makes us good. It is impossible to have negative feelings or emotions when you’re showing gratitude. We all have plenty to be thankful for, as we did last year. […]

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What the 2018 Midterm Elections Mean

Historic. That pretty much sums up the 2018 midterm elections. We crossed – and crushed – the 100 million votes barrier for a midterm, ending up somewhere in the realm of 114 million votes cast. As a percentage of registration, it may end up being the highest midterm turnout on record, approaching presidential turnout in […]

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Public Polling Deep-Dive in Georgia and Ohio

It’s always interesting to see where late-deciders break in an election or who else shows up. Looking at Georgia and Ohio, two states we polled ten days before the elections, something stood out to me. Both states had extremely close governor’s races in our polls (2.2 points in Georgia and .2 points in Ohio), and […]

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We Nailed Florida – Here’s 5 Takeaways

Despite the supernatural appearance of more and more ballots in two Florida counties, Cygnal’s poll from the week prior to the election has proven to be spot on. In the governor’s race we were just 0.1% off from the actual margin and only 2.2% off in the senate race, both well within the margin of […]

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