Who We Are

We help you make great decisions, because all great decisions have one thing in common - great information.

Who We Are

Cygnal is unique. We are obsessed with helping people make great decision using various strategies, including: survey research, statistics, data modeling, machine learning, and any other tool that uncovers information that can be used to empower a great decision. 

You may get sick of hearing about “decisions”, but every person and company is a sum of their decisions. Why not make better ones and achieve more?

Cygnal’s Story

Our story begins in 2007 when Cygnal started as a tiny consulting firm with a focus on managing political campaigns.

Over the next few years, we added service lines to provide TV production, media buying, direct mail, digital, phones, and polling. The golden chord was struck in 2001 when we started providing more budget-friendly and still accurate surveys and polls to companies and campaigns.

The feedback was phenomenal. Our clients were able to conduct more surveys within the same budget they were used to paying traditional vendors. Businesses loved the ability to better understand their key stakeholders like employees, customers, and government officials. Political campaigns appreciated the extra insight and detail they received in a Cygnal poll.

In 2012, Cygnal conducted 25 surveys, iterating and improving each time. In 2014, we conducted 128 polls in twelve states, including work for a national committee.

By the end of 2017, Cygnal had completed more than 400 surveys in 36 states. It was then that we ended offering all other services to focus fully on research and data.

Last year was a banner one for the firm. We worked with more than 200 client groups on 500+ surveys in now 42 states…and we’re just getting started.

Cygnal’s Mission

We empower great decisions by acquiring and analyzing the best information.

Cygnal’s Values

  • Move Now – We are radically responsive with a default for action.
  • Shoot Donkeys – We take ownership of outcomes and learn from failing fast.
  • Wow Everyone – We selflessly overdeliver, setting clear expectations.
  • Never Settle – We are always learning, growing, and improving ourselves.
  • Work Smart – We are efficient, effective, and scrappy, bringing solutions.
  • Speak Truth – We give, receive, and implement raw, real-time feedback with thick skin.

Cygnal’s Team

Dang we have an awesome team that does the work of dozens! Learn more about each Cygnal team member.