Behavioral Data for Targeting

A bridge between the online and offline worlds to better understand and move voters

Digital Profiling

PROBLEM: The rules of online and social media advertising are constantly changing. Individual targeting is becoming harder, especially online. People are becoming more tribal.

IMPACT: Creating a campaign that can deliver the right message through the right medium to the right audience is a key function of persuasion and turnout.

FIX: Cygnal uses over 10,000 available online and offline behaviors to create segments that group every voter and household into nearly six dozen categories based on lifestyle and social position. Match rates regularly exceed 96%. We can also take your survey data and create profiles of voter groups most and least likely to be persuadable

INVESTMENT: Digital Profiling starts at $4,000 and goes up based on the size of the poll, analytics data, or voter file being matched to the behavioral segments.