The Polling Problem
Polling hadn’t changed in decades, but that is no longer true. Campaigns who aren’t adjusting are quickly getting left behind. The old way only is costly and becoming harder to conduct. For now, live phone polling is the gold standard, but it’s as expensive as a precious metal and it’s missing out on key voter groups that just don’t answer the phone any more.
The Polling Solution
Cygnal is an innovative player focused on bringing new, reliable polling methodologies to the market. We have cracked the code on how to conduct probabilistic (read: same as live phone calls) surveys through SMS, email, online panels, and other emerging channels. If you need a live phone survey, we can do it faster and more reliably. If you want to cover your bases and reach all voters, we can take a multi-mode approach, which can include live calls.
The Polling Process
Cygnal provides insights and answers on every project, so there are no canned scripts in our files. Each polling project starts with a discovery call so out team can learn exactly what you need to know and how you will use the findings. We draft a custom script, get your approval, handle all of the data collection in-house, build the reports, craft the analysis, and then serve as an ongoing resource as you lead your campaign to victory.
Multi-mode surveys start around $5,985 and go upwards of $26,310. Live phone surveys start at $7,185 and can cost more than $43,820. Voter ID surveys (IVR+SMS) start at $2,985. Because we are in control of the entire polling process, we can add predictive analytics voter scoring/modeling to your poll for much less than a standalone project.