Latest News

Explore the latest news from Cygnal's team of expert pollsters and innovators.

POLL: Optimism Among Middle Easterners Outpaces Americans but U.S. Remains Dominant Influence 

DUBAI, U.A.E. (March 13, 2025) – Cygnal, one of the fastest growing and most accurate private U.S.-based polling firms, released the following international poll (conducted March 3-9) of 660 adults (aged 18+) in the general populations of Saudi Arabia, the United Arab Emirates, Bahrain, and Qatar. This poll dovetails with our recently released National Voter Trends (NVT) poll comparing views about international affairs and optimism about the direction of America among other issues. 

Read More

POLL: 48 Percent Support Trump Negotiating Settlement to War in Ukraine as Optimism at Home Rises 

WASHINGTON, D.C. (March 12, 2025) – Cygnal, one of the nation’s fastest growing and most accurate private polling firms, released the following National Voter Trends (NVT) poll (conducted Mar. 3-5) of 1,500 likely 2026 general election voters.      “President Trump is firing on all cylinders as he continues to fulfill his promises at home with decisive action on border security, he’s also making good on his promises to reassert America’s role on the international stage,” said Pollster and Director of Political Strategy, Mitch Brown. “Voters have an overwhelmingly favorable view of their country while also believing things are getting worse abroad. But they trust Trump on key areas like negotiating with Putin to end the war in Ukraine and getting tough on Iran and its proxies – not to mention countering China in economic power and military influence. Like many challenges on the home front, voters also understand international issues take time to resolve and that’s why, with just a few months into his second presidency, this new data shows Trump has plenty of room to chip away at these international conflicts and keep America first.”

Read More

Virginia Governor Race Poll: Sears Positioned for Strong Showing 

Below is the latest national polling memo from Cygnal (Feb. 26-27 | n=600 | ±3.98%). Sears's favorability 2X Spanberger's: Spanberger underperforms a generic Democrat with non-white voters by 8 points while Sears only trails a generic Republican with the same group by 2 points. Sears outpaces Spanberger's net favorability by 7 points and among swing voters that lead ballons to 21 points.

Read More

Cygnal Continues Its #1 Private Pollster Ranking Streak…and a Bit of Our Story Leading to It 

The polling business isn’t for the faint of heart…and I don’t even mean the public polls. That’s a fraction of what us private pollsters do.  Nate Silver, the godfather of ranking polling accuracy, just released his 2024 rankings over at the Silver Bulletin (and formerly through FiveThirtyEight). Overall, polling held up pretty well despite some banger misses, like the Iowa poll released days before the election.

Read More

Poll: Trump Winning Over Black Men, DEI Skeptics, and Border Hawks as Democrats Lose Ground  

WASHINGTON, D.C. (Feb. 11, 2025) – Cygnal, one of the nation’s fastest growing and most accurate private polling firms, released its monthly National Voter Trend (NVT) poll (conducted February 4-5) of 1,500 likely general election voters.    “Throughout the election we highlighted just how far out of touch Democrats had become from the American public, and now after Trump’s victory and a breakneck pace of action on his campaign promises, it’s pretty clear Dems haven’t learned much,” said Pollster and Cygnal President, Brent Buchanan. “Take the ticked-off, young, diverse, working-class voters that propelled Trump to the White House for example. They were a key constituency that gave Trump an edge over Harris as white voters stayed flat in their margin for Trump. Today, they’re not nearly as ticked-off, as they are more optimistic than ever about the direction of our country – in less than a month. If you’re on Team Trump right now, you’ve got to be feeling good about these numbers and quick progress they’ve made already with voters.”

Read More

How Americans are Outsmarting the Algorithmic Echo Chambers to Find Better News

In 2008, then candidate Barack Obama’s campaign marked the unofficial beginning of the “new media wars” and his meteoric rise was credited in large part due to his embrace of leveraging alternative channels of news and information like social media apps and mobile targeting technology. Republicans were late to the game and struggled to course correct.  Now they’ve caught up. Thanks to the generationally rare talents, magnetism, and flare of Donald Trump – a perfect star for a fully matured digital news and social media environment – Republicans have leveled the playing field, and voters are realigning their consumption habits in this new era of vast and more trustworthy alternatives.  As a consumer, you probably already know this is true or have been a part of this shift. But it’s not just a sense, Cygnal has some data to back it up (go figure).

Read More

Townhall: Trump’s Mandate is Backed by Popular Support. Here’s the Data to Prove It.

The nation is just hours away from witnessing a historic moment in presidential history with the second, nonconsecutive inauguration of Donald Trump. Moments like these do call for pomp and circumstance but after confetti has settled and the last dances are called at inaugural balls, the real work of Trump’s administration officially begins.  Call it “Trump 2.0” or whatever you prefer but there is no escaping the fact that president-elect Trump is still doing things differently than the typical Washington norms. He and his team have moved at an unprecedented rate to assemble his cabinet picks, usher them through the Senate crucible, and generate popular support for their confirmation.

Read More

Voters Back “Kingmaker” Trump’s Policies on Economy, Energy, and Health 

WASHINGTON, D.C. (January 16, 2025) – Cygnal, one of the nation’s fastest growing and most accurate private polling firms, released the following national poll (conducted Jan. 9-12) of 1,500 likely general election voters.  “The Trump train is barreling full steam ahead, and voters are all aboard,” said Pollster and Cygnal President, Brent Buchanan. “As Inauguration Day approaches, President-elect Trump's ambitious agenda may be a Herculean task, but the electorate remains ‘bigly’ supportive for his signature promises to become reality. Our latest data affirms the era of social media supremacy as the go-to news sources has fully emerged and Team Trump's savvy digital apparatus alongside his top surrogates will be a key element that pushes his policies over the finish line, even with razor-thin GOP margins in Congress. With that digital megaphone in hand and an energized base, including Independent voters at his back, Trump has a unique chance to truly turn campaign rhetoric into legislative reality."

Read More

Poll: Musk Most Effective Trump Surrogate as Voters Rally Behind DOGE, Deportations, and Congressional Republicans  

WASHINGTON, D.C. (December 16, 2024) – Cygnal, one of the nation’s fastest growing and most accurate private polling firms, released the following national poll (conducted Dec. 9-11) of 1,500 likely general election voters. “President-elect Trump is riding new all-time highs as he charges forward on an aggressive transition and agenda,” said Pollster and Cygnal President, Brent Buchanan. “Not only are voters optimistic about his second term but they also remain supportive of mass deportations to fix America’s illegal immigration crisis and overwhelmingly support Trump’s DOGE initiative lead by Elon Musk and Vivek Ramaswamy. Republican optimism and enthusiasm are soaring while Democrats and Kamala Harris continue to see declines in their images among the American people further proving Trump’s mandate to lead is firmly cemented in the electorate ahead of the holidays and Inauguration Day.”

Read More

2024 Election Post-Mortem

On Election Day, Cygnal conducted a massive, multi-modal national exit poll of 9,000 voters. We found this was very much a realignment election, driven by changes in key generational and racial groups. The Republican Party is increasingly multi-racial and working class, with strong support among married adults; the Democratic Party is increasingly a coalition of college-educated and older voters.

Read More