Harness Human Emotions

Emotive analysis and understanding to get to the voter’s gut and connect deeper

PROBLEM: Traditional poll questions, message testing, and name IDs only tell us “what”; they don’t help us understand “why.”

IMPACT: Behavioral science tells us humans make emotional decisions then go find information to logically justify it. By quantitatively analyzing voter emotions you can bypass the logical brain and tap directly into the heart of what voters are feeling, not just thinking.

FIX: Cygnal arms campaigns with the data needed to quantitatively assess the specific emotions voters personally feel about candidates, the candidate’s specific policy positions, and their overall campaign messaging.

INVESTMENT: Emotive Analysis starts at only a $500 additional charge on top of a Cygnal multi-mode live poll and is priced based on the number of CPEA questions and the sample size.

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