On this episode of the Cygnal Pulse Pod, CEO Brent Buchanan and VP Chris Kratzer review how down-ballot candidates can differentiate themselves.
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This week’s guest is Saul Anuzis, the former Chairman of the Michigan Republican Party and current President and incoming Chairman of the 60 Plus Association. He and Brent discuss the events that led him to politics as well as interesting stories and important lessons he’s learned throughout his career.
Mentioned in this Episode:
- 60 Plus: American Association of Senior Citizens
- Saul’s News
- Book: The Candidate’s 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues
What you will learn:
- How down-ballot candidates can differentiate themselves
- How Saul Anuzis got involved in politics
- What role the Party Chairman plays
- More about 60 Plus and the work they’re doing for seniors
They said what?
- “People vote for people. People don’t vote for policies; policies are like the bow on the present. So we need to think about the people; who are our candidates and how are they presenting themselves. It’s hard to earn somebody’s vote when they don’t know what your name is, who you are as a person, what is your story.” – Brent Buchanan
- “If down-ballot candidates want to differentiate themselves they need to think about themselves as a human and think about voters as humans and how we are going to interact as humans. That one factor is going to differentiate them from any other candidate.” – Brent Buchanan
- “The Party has become much more technology-driven and conscious of what’s happening from a microtargeting standpoint, much more ‘individual-specific’ versus ‘geography-’ or ‘campaign-specific.’” – Saul Anuzis
- “Never give up. In politics it’s never over ‘til it’s over.” – Saul Anuzis
- [Talking about politics] “It’s an adventure, not a job. It’s really exciting. Jump in and get involved. Almost inevitably the best people rise to the top very quickly.” – Saul Anuzis