PROBLEM: Texting is a commodity. But with voters getting more texts than ever, how do you break through? Deliverability is only half the battle. Texts are a waste of money if you don’t get the right message to the right voter. “Spray and pray” may work for some, but for campaigns that need to reach the right audience, Cygnal includes access to its national models at no charge as part of working with us for an SMS or MMS campaign.
IMPACT: Partner with a pollster who themself relies on delivered and seen texts to gather voter responses for accurate surveys. We have skin in the game to make sure your messages are delivered and to the right people.
FIX: Because we need the very best data for our surveys, our SMS and voter contact services are the best in the industry for deliverability and engagement. Add that to the fact that you get to use our fresh national models for targeting your texts when you partner with Cygnal for SMS and MMS.
INVESTMENT: Because we eat, sleep, and breathe message testing through our polling work, we include analytics models to create your target audience – at no cost. Our pricing models are: SMS starting at $0.06/text; MMS starting at $0.08/text; and additional segments starting at $0.375/segment.
