Cygnal will help you create a strategic, consistent communication process that coordinates seamlessly with your other marketing programs and enhances your brand through earned and organic media. We’ll do so by delivering fully-developed and expertly-executed public relations programs that will enable you to:
Identify Your Audience.
We don’t just ask, “Who is your audience?” We help you identify that audience through extensive data match and commercial analysis that begins with your existing client-base data. Often, clients are surprised to learn of potential targets they had not considered.
In addition to specific identification of key publics/audiences, we will also work with you to conduct first-party and third-party research to determine what moves their opinion and how best to reach them.
Tell Your Story.
Cygnal helps you distill your story and tell it in a way that captivates your target audience. Our public relations program makes use of all online and offline outlets and opportunities to connect and engage, in a full-blown effort to increase your influence. We use the tools of content (news releases, blog posts, social media engagement, case studies, and more), work with the media, plan, and promote your events — all to create and maintain a positive, memorable narrative about your organization.
Build Relationships.
Cygnal increases opportunities for connections that count. By distributing your story to your audience, we help you build relationships with the people that matter — and which in turn creates positive word-of-mouth for others in your audience.
Relationships are not built with a one-time connection, and public relations is not a one-time event. At Cygnal, we are passionate about developing, sustaining, and growing your brand through the development of a brand management plan, executed with consistency.