Articles

Read winning trends and ideas from our team of experts.

June National Voter Trends Panel

In our June National Voter Trends Panel, Cygnal President & Founder, Brent Buchanan, and Director of Sampling & Innovation, Noah Wyhof-Rudnick, deliver key insights into the data shifts from the past month. Here are a few key takeaways to note: The generic ballot reached a new high again, growing to R+4. Biden’s net image slipped to another […]

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Poll: Shapiro Only Ahead by 3%, Fetterman by 4%

A new nationwide poll of Ukraine released today shows Ukrainians are experiencing extraordinary stress amid the Russian invasion and would like protective and offensive weapons, as well as financial and humanitarian aid—the majority, however, no longer see a no-fly zone as a top priority. The joint Cygnal and Gradus poll surveyed 1,000 Ukrainians and included those currently in Ukraine and those who have left the country.

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Message Mapping: The Next Evolution of Political Message Testing

One of the most crucial components to any political campaign is television messaging. Knowing how to communicate a candidate’s message and target particular constituencies is paramount to a successful campaign. Television advertising is a great challenge given the scarcity of well-positioned time slots and increased pricing as elections grow nearer. However, time slots and prices are irrelevant if the messaging is faulty. 

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May National Voter Trends Panel

In our May National Voter Trends Panel, Director of Client Strategy, Chris Lane, and Director of Sampling & Innovation, Noah Wyhof-Rudnick, deliver key insights into the data shifts from the past month. Here are a few key takeaways to note: Perhaps the biggest takeaway from this panel is that this has become a one-issue cycle, […]

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How Republicans Can ‘Thread the Needle’ in Purple States

For our friends running in competitive blue and purple states, all they are hearing this cycle is “Well, if there was ever a year to do it…”  Well, that’s true. Our national survey shows that very clearly.   Unsustainable inflation, never-ending tax increase proposals, calls to defund our local law enforcement, and relentless “woke” cancel […]

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Brent Buchanan on Spicer & Co. Discusses New Survey on Masks and Travel

Check out our President and Founder, Brent Buchanan, featured on Spicer & Co. on Newsmax! He responds to the surprising data from our recent poll on masks and explains Covid’s 2-year impact on Americans’ freedoms and decision-making.Watch the full episode!

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April National Voter Trends Panel

In our April National Voter Trends Panel, Director of Client Strategy John Rogers and Director of Sampling and Innovation Noah Wyhof-Rudnick deliver key insights into the data shifts from the past month. Here are a few key takeaways to note: – Generic Ballot is holding firm for Republicans at R+2. – Majority of Americans are […]

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Poll: Ukrainians Are Extremely Stressed, Want More Aid, Desire to Return, but Mixed on Being Part of NATO

A new nationwide poll of Ukraine released today shows Ukrainians are experiencing extraordinary stress amid the Russian invasion and would like protective and offensive weapons, as well as financial and humanitarian aid—the majority, however, no longer see a no-fly zone as a top priority. The joint Cygnal and Gradus poll surveyed 1,000 Ukrainians and included those currently in Ukraine and those who have left the country.

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Poll: Republicans Hold Generic Ballot as Economic and Inflation Concerns Grow

A new Cygnal poll released today in North Carolina shows Republicans with a 6-point lead on the generic ballot as voters are reeling from high gas prices and record inflation. More than four-in-ten respondents indicated “addressing inflation and the rising cost of living” or “rebuilding our economy and creating good jobs” should be a top priority for congress.

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Case Study: Ad Test Shows Definitive Lift with Issue Ad

“Cygnal’s Ad Testing allowed us to understand the real impact of our ad with suburban parents. Focusing on key elements of the advertisement, they revealed exactly how far our ad would move the dial.” — Liesl Hickey, Ascent Media The pandemic has transformed the public education system and not for the good. Education unions and […]

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