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Read winning trends and ideas from our team of experts.

How to Avoid Unrealistic Budget Expectations

Building a winning campaign infrastructure is like painting a masterpiece. In the same way artists have to use contrast, focus, light, and movement, consultants must assemble a cohesive team of vendors and staff that can work to make their vision come to life. The issue is that most candidates want Van-Gogh results on a high-school-art-competition […]

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Cygnal/L2 Poll for AL US Senate GOP Primary

Less than a week away from Tuesday’s election, a poll by Cygnal, a Montgomery, Ala.-based polling, communication, and digital firm, and L2, a national nonpartisan voter data and analytics provider, shows Judge Roy Moore ahead of incumbent Senator Luther Strange at 30.7% to Strange’s 22.6%, a difference of more than 8 points. The poll also […]

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Cygnal Announces New Hire, New Roles

Cygnal, a national polling, digital, and communication firm, announced the addition of Chris Kratzer as the firm’s new vice president of polling and communication Monday. Additionally, Cygnal’s senior vice president of services, Cory Brown, announced his transition to an advisory role as he moves to lead custom research at a market research firm. Kratzer comes […]

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How Digital Packages Make a GC’s Life Easier

Christmas in July is a real holiday and goes by the name “Amazon Prime Day.” I’m an Amazon Prime fanatic. I don’t like crowded stores, long lines, or poor customer service, so it’s a natural fit. Amazon and its founder, Jeff Bezos, performed a miracle for consumers like me by addressing all three issues AND […]

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NOT Fake News: Changes in Political Environment Shock Associations & Corporations

Turn on the Twitter, or the TV, or any other source of news. Times are changing so quickly, you might feel like the ball on a roulette wheel. Voters are frustrated. Politicians are polarized. Media are befuddled. This political environment shift – roulette-spin-esque downward spiral, whatever you want to call it – is having a […]

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How Campaigns Can Spot Bad Polling Numbers

Choices. Life is full of them. One that we currently face in our industry is whether we can trust polling numbers that may come our way. It could be a breaking story citing numbers from a recently-released poll in a race you’re working on. Another time, maybe it’s a poll you get your hands on […]

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Why Choosing A Values-Based Digital Agency Will Benefit Your Campaign

“What makes you different?” From a very early age, that’s something we continuously try to answer about ourselves. It can be our wardrobe choices, eating really strange food, or the snobbiness in which we approach drinking wine or beer. A lot of our energy is spent on being different, being special. It’s no different with […]

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Associations & Corporations Should Consider Message Consulting for Legislative Affairs

Two minutes. That’s all you get…if you’re lucky. Compare that to the hours you used to be able to spend with legislators building relationships and getting to know each other. Yet you haven’t changed your approach to legislative affairs and issue advocacy at the Statehouse. Yes, a physical presence at the legislature is still important. […]

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Work Hack: Want to be Smarter in Your Campaign? Use Polling.

I vividly remember the first time I heard the phrase, “Work Smarter. Not Harder.” It was an extremely hot summer day on the obstacle course at Ft. Knox, Kentucky. There was sweat pouring from my body as I bent over with my hands on my knees along with the other members of my squad. A […]

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3 Ways Your Campaign Can Reduce Online Display Advertising Waste

I have a gambling problem. Not at casinos, sporting events, or horse races, but at the checkout line when making major purchases. My bad habit is not insuring the electronics I buy. You’ve been there and understand exactly what I’m about to describe. You’ve been saving your money for months, and it’s finally time to […]

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