Blog

Read winning trends and ideas from our team of experts.

How Digital Packages Make a GC’s Life Easier

Christmas in July is a real holiday and goes by the name “Amazon Prime Day.” I’m an Amazon Prime fanatic. I don’t like crowded stores, long lines, or poor customer service, so it’s a natural fit. Amazon and its founder, Jeff Bezos, performed a miracle for consumers like me by addressing all three issues AND […]

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NOT Fake News: Changes in Political Environment Shock Associations & Corporations

Turn on the Twitter, or the TV, or any other source of news. Times are changing so quickly, you might feel like the ball on a roulette wheel. Voters are frustrated. Politicians are polarized. Media are befuddled. This political environment shift – roulette-spin-esque downward spiral, whatever you want to call it – is having a […]

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How Campaigns Can Spot Bad Polling Numbers

Choices. Life is full of them. One that we currently face in our industry is whether we can trust polling numbers that may come our way. It could be a breaking story citing numbers from a recently-released poll in a race you’re working on. Another time, maybe it’s a poll you get your hands on […]

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Why Choosing A Values-Based Digital Agency Will Benefit Your Campaign

“What makes you different?” From a very early age, that’s something we continuously try to answer about ourselves. It can be our wardrobe choices, eating really strange food, or the snobbiness in which we approach drinking wine or beer. A lot of our energy is spent on being different, being special. It’s no different with […]

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Associations & Corporations Should Consider Message Consulting for Legislative Affairs

Two minutes. That’s all you get…if you’re lucky. Compare that to the hours you used to be able to spend with legislators building relationships and getting to know each other. Yet you haven’t changed your approach to legislative affairs and issue advocacy at the Statehouse. Yes, a physical presence at the legislature is still important. […]

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Work Hack: Want to be Smarter in Your Campaign? Use Polling.

I vividly remember the first time I heard the phrase, “Work Smarter. Not Harder.” It was an extremely hot summer day on the obstacle course at Ft. Knox, Kentucky. There was sweat pouring from my body as I bent over with my hands on my knees along with the other members of my squad. A […]

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3 Ways Your Campaign Can Reduce Online Display Advertising Waste

I have a gambling problem. Not at casinos, sporting events, or horse races, but at the checkout line when making major purchases. My bad habit is not insuring the electronics I buy. You’ve been there and understand exactly what I’m about to describe. You’ve been saving your money for months, and it’s finally time to […]

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Words Matter in Government Affairs; Message Clearly

How you say what to whom and when. It seems so simple, but in the midst of government affairs or advocacy work, many tend to lose focus. When a legislative battle arises, human instinct is to fight it with overwhelming logic and firepower. That may have worked in the past, but the state legislatures and […]

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The Benefits of Survey Research for Political & Issue Campaigns

The proliferation of tech and how it can solve problems is a big deal right now and it should be. From platforms that hold vast amounts of data points to solutions that can model engagement and link Facebook to your target audience, there are many options out there to increase engagement rates, bring more of […]

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Write Better Email Copy That Wins Your Next Campaign

Writing great copy – whether for an op-ed, direct mail piece, or website – is hard. Writing copy that truly convinces people is harder. Early in my college career, I wasted a lot of time writing emails to my professors. I spent hours on each email, using a complex process to ensure the background of […]

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