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Read winning trends and ideas from our team of experts.

Primary Turnout May – or May Not – Signal a Blue Wave

Two articles I read today do a great job of dampening (see what I did there?) the blue wave predictions for November. The first, an excellent piece by Stefan Hankin in Campaigns & Elections, digs into the turnout numbers for primaries this year compared to the last midterm wave – 2010. Read the whole thing, but the […]

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Alabama Republicans Expected to Cruise to Victory in November

MONTGOMERY, Ala. – Just over three months from the November general election, a poll by Cygnal, a Montgomery, Ala.-based national research firm, shows Republicans in the state with a commanding lead.  With incredibly-popular Gov. Kay Ivey at the top of the ticket, Republicans look poised to take every statewide office come November, according to the Cygnal survey released today.  “It should be no surprise that Republicans are marching to victory in November in Alabama,” said Brett Cowden, […]

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Survey Research [Polling] Wins Championships (and Elections)

We have officially passed the halfway mark in 2018 midterm primary season. As campaigns in 30 states move their focus to the general election, strategies must change as well. Every campaign’s strategy has three core components: money, media, and message. While all three components are intertwined, the third component – messaging – undergoes the greatest change. While […]

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Madrid Trip: International Polling & Research Ripe for Disruption

If you’ve never been to Madrid, Spain, go ahead and put it on the list. This beautiful, laid-back metropolis has all the charm of Old Europe with the prices of South America – and has the kind, friendly people to go with it. I recently traveled to Madrid with a team of Latin American presidential […]

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What’s Missing in Your Employee Satisfaction Survey?

Payroll is (probably) your biggest expense. Employees that aren’t engaged cost US businesses over $500 billion a year, according to a recent Gallup report. If you’re reading this, you probably already know that the best way to measure employee engagement is through an independent employee satisfaction survey. Though not all surveys are created equal. Whether […]

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Poll Script Writing 101: What Questions Should You Be Asking?

They key to asking the right questions is to ask questions. Let me rephrase that. The key to having questions in your political survey script (also known as an instrument) that will give you the information you want is to first ask yourself some questions. 1) Why am I doing a poll? This may seem […]

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Case Study: Engineering Firm Gets Better Grip on Employee Satisfaction with Cygnal Research

“Cygnal Pulse helped us to better understand the true feelings of our employees, their motivations, and how best to engage them. With more honest data collection and Cygnal’s analysis, we are able to better serve our employees – our greatest investment – so that they can better serve our clients.” – Bill Wallace, CEO, Goodwyn […]

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Why We Quit “Doing It All” in Politics to Focus on Polling

The old saying goes: “Less is more.” In politics we too often ignore this sage advice in hopes that the more services we offer, the more clients we’ll serve. What’s in the water in politics that makes us think we can buck proven trends that work for the rest of the business world? Cygnal, a […]

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Year End: A Time for Reflection and Preparation

Christmas has passed. A new year is upon us. In our world of politics, campaign season is nigh…although it feels like we haven’t stopped since 2015. This time of year has a natural way of making us look back on the last twelve months. It got me thinking about John Maxwell’s, famed author and speaker […]

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ALSen Polling Wasn’t All Wrong; How We Did It Differently

Election Day in Alabama has passed. Thank GOODNESS! The yard signs are disappearing; the headlines (believe it or not) are fading; and Roy Moore’s horse, Sassy, is back in the barn. Republican strategists are left to make sense of the chaos and explain how things went so horribly wrong on December 12th – or really […]

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