Articles

Read winning trends and ideas from our team of experts.

The Rider and The Elephant

Often, the candidates best informed on policy have the most trouble connecting with voters. Part of the problem—for every type of campaign, but especially for policy-focused candidates—is that emotions play a central role in voter choice and decision making, but campaigns and candidates too often focus only on marshaling logic and data when communicating with […]

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Breitbart – Cygnal Poll: Vulnerable Democrat Elissa Slotkin’s Reelection Chances Could Be In Trouble

The new Chestnut 7th Congressional District is poised to send a Republican to Congress in 2022. The polling conducted in mid-November fount that a generic Republican candidate has a solid ten-point lead over a generic Democrat. Generic Republican candidate had a majority (51 percent) of support in the poll compared to the 41 percent for […]

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The Art of Analytics

Predictive Analytics—it’s everywhere these days. It’s used in every flavor of business from large tech companies to sports. But how are predictive analytics useful in the political arena? What can it do? When used in the political space, predictive analytics does exactly what it does in every other area where it is used: saves time and improves the allocation of resources.  One campaign […]

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Biden’s Future Hinges on an Economic Recovery

James Carville minted the phrase, “It’s the economy, stupid,” in 1992 to win the presidency, and it appears that not much has changed since then. Every month, Cygnal runs a nationwide tracking poll of around 6,000 respondents that asks questions about the national environment, top issues, and more. You can check out the service here: https://www.cygn.al/services/district-issue-tracking/.  One question that is the most interesting when trying to get a gauge of the nation is taking the temperature […]

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International Association of Political Consultants Taps Cygnal CEO for Board of Directors and Treasurer  

WASHINGTON – During the 54th Annual Conference of the International Association of Political Consultants (IAPC) last week, Cygnal CEO Brent Buchanan was elected Treasurer and will serve on the Board of Directors.   With this role, he will oversee the finances of the association and help the Board of Directors allocate funds and advance the organization’s mission.   Buchanan previously served as the 2020 IAPC Conference Program Co-Chair and hosted the 2021 IAPC Annual Conference. With this role, he will oversee the […]

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A Look Under the Hood: Virginia Wins (& Others) Predicted by Cygnal’s Awesome Team

Our first statewide poll and legislative data science project in Virginia was conducted in February 2021. It showed the best starting political environment we’d seen in cycles: D+4.  Republicans were more competitive in key state legislative seats based on the model than our polling showed (and final results bore out) in 2017 and 2019 (of course, we lost […]

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Cygnal’s Virginia Exit Poll Findings

On Tuesday, November 2, 2021, Cygnal conducted its own Exit Poll of 1,329 Virginia voters. The margin of error was ±2.62%. The results were spot-on! Republican statewide candidates would each win by 2.0% – 2.6% The statewide legislative generic ballot was R+2.2.  Joe Biden’s image stays underwater at 51% unfavorable and 47% favorable, a weight on Democrats […]

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Brent Buchanan on Spicer & Co. Ahead of VA Election

Check out our CEO and Founder, Brent Buchanan, featured on Spicer & Co. on Newsmax! He discusses the VA Governor election, voter profiles, and the important battle for the House of Delegates.Watch the full episode!

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Poll: Majority of Iowans Disapprove of Biden, Approve Reynolds, Grassley | The Iowa Torch

WEST DES MOINES, Iowa – ITR Foundation (formerly TEF Iowa) released its inaugural poll conducted on Friday. The poll reveals that 54 percent of Iowans think the state is headed in the right direction but are pessimistic about their economic outlook. They also believe their income and property taxes are too high.  Also, 58 percent […]

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Cygnal Poll: YOUNGKIN TIED; GENERIC REPUBLICAN +1

New Cygnal survey of 800+ likely voters shows steep declines for McAuliffe  WASHINGTON – The ground in Virginia has shifted. A new poll of 816 likely voters shows Glenn Youngkin and Terry McAuliffe dead even at 48% a piece, with one week to go until Election Day. Voters are shifting to down-ballot Republicans, as well, with the GOP holding a R+1 advantage on the generic General […]

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