Articles

Read winning trends and ideas from our team of experts.

The Pulse Pod is Live!

Hosted by Cygnal’s CEO, Brent Buchanan, and VP of Research and Analysis, Chris Kratzer, the Cygnal Pulse Pod serves the purpose of entertaining and helping conservative politicos, operatives, and people who are just interested in politics learn more about polling and other aspects of campaigning.

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Voting in 2020 will be more emotional than previous elections. Here is how to connect.

Advertising. It has been around a long time. For centuries, ads have targeted our emotions in hopes of eliciting a response to products, services, and people. Promotional ads can be seen on Egyptian papyrus dating back thousands of years. Political ads were found within the ruins of Pompeii. Advertising is, and always will be, inescapable. […]

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Cygnal Poll: Tuberville Would Beat Jones by a Wider Margin than Sessions

MONTGOMERY, Ala. – According to a poll released today, in a general election matchup between Senator Doug Jones, an independent candidate, and one of the two potential Republican challengers, Tommy Tuberville would beat Jones by a wider margin than would Jeff Sessions. The Cygnal survey, conducted last week with 530 likely voters, shows former Auburn […]

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Encuesta de Cygnal: los dominicanos prefieren a Abinader y a el PRM

Washington, D.C., E.E.U.U. – En la más reciente encuesta de probables votantes presidenciales en la República Dominicana publicada por la firma estadounidense Cygnal desde sus oficinas en Washington, DC, los datos recolectados entre Mayo 26 y Junio 2 del 2020 a una muestra de 1,107 dominicanos de todos los estratos socio-económicos y todas las regiones […]

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Cygnal Poll: Florida Voters Overwhelmingly Blame China for the Spread of COVID-19

New Poll Shows Rare Partisan Agreement WASHINGTON D.C. – A recent poll of likely general election voters in Florida shows Americans overwhelmingly blame the Chinese government for the spread of COVID-19 and believe it should be held accountable. The poll, released by Washington-based polling firm Cygnal, was conducted May 18 – 30, with 881 likely […]

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Fundraising Drys Up, Campaigns Seek to Save Dollars On Strategies Needed To Win

As coronavirus continues to batter the U.S. economy and the public psyche, once- reliable political donors are pulling the reins on giving to campaigns. This jolt to funding has campaigns across the country struggling to raise the money needed for their election – especially down-ballot. Experts say the financial landscape will continue to look different […]

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Voting-By-Mail To Be Top Story in 2020 General Election

As we near the early months of summer, it is becoming more apparent each week that Vote-By-Mail (VBM) is going to play an unprecedented role in the 2020 General Election. Experts say that COVID-19 could remain a threat well into 2021 and that, while many Americans will feel comfortable voting at polling stations on Election […]

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Cygnal Grows Team to Serve Exploding Customer Base

WASHINGTON, D.C. – Cygnal today announced the addition of David Wolfson as Director of Client Strategy and Jacqueline Boggess as Director of Insights and Communications. Additionally, longtime Cygnal team member, Kay Aguilar, has taken on the additional responsibility of Culture Ambassador.  “With Kay’s promotion and the addition of these three new team members, Cygnal’s roster […]

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Cygnal Wins National Awards, Including Best Use of P2P SMS

WASHINGTON, D.C. – During the American Association of Political Consultants’ annual Pollie Awards Ceremony – held virtually on April 3, 2020, because of Coronavirus – Cygnal won the Gold Pollie for Best Use of Peer-to-Peer Texting for their success in overcoming bias in P2P SMS polling, as well as the Bronze Pollie for Overall Best […]

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Voters Are People Too: The Importance of Human Connection in Crisis

Every election year, someone – actually most everyone – says: “This will be the most important election of our lifetime!” Well…2020 might actually be. While all of us practice social distancing and self-quarantine, we all wonder when this will be over. I guess that’s the toughest part about all of this: the uncertainty. It’s been […]

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