Articles

Read winning trends and ideas from our team of experts.

How Republicans Can ‘Thread the Needle’ in Purple States

For our friends running in competitive blue and purple states, all they are hearing this cycle is “Well, if there was ever a year to do it…”  Well, that’s true. Our national survey shows that very clearly.   Unsustainable inflation, never-ending tax increase proposals, calls to defund our local law enforcement, and relentless “woke” cancel […]

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Brent Buchanan on Spicer & Co. Discusses New Survey on Masks and Travel

Check out our President and Founder, Brent Buchanan, featured on Spicer & Co. on Newsmax! He responds to the surprising data from our recent poll on masks and explains Covid’s 2-year impact on Americans’ freedoms and decision-making.Watch the full episode!

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April National Voter Trends Panel

In our April National Voter Trends Panel, Director of Client Strategy John Rogers and Director of Sampling and Innovation Noah Wyhof-Rudnick deliver key insights into the data shifts from the past month. Here are a few key takeaways to note: – Generic Ballot is holding firm for Republicans at R+2. – Majority of Americans are […]

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Poll: Ukrainians Are Extremely Stressed, Want More Aid, Desire to Return, but Mixed on Being Part of NATO

A new nationwide poll of Ukraine released today shows Ukrainians are experiencing extraordinary stress amid the Russian invasion and would like protective and offensive weapons, as well as financial and humanitarian aid—the majority, however, no longer see a no-fly zone as a top priority. The joint Cygnal and Gradus poll surveyed 1,000 Ukrainians and included those currently in Ukraine and those who have left the country.

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Poll: Republicans Hold Generic Ballot as Economic and Inflation Concerns Grow

A new Cygnal poll released today in North Carolina shows Republicans with a 6-point lead on the generic ballot as voters are reeling from high gas prices and record inflation. More than four-in-ten respondents indicated “addressing inflation and the rising cost of living” or “rebuilding our economy and creating good jobs” should be a top priority for congress.

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Case Study: Ad Test Shows Definitive Lift with Issue Ad

“Cygnal’s Ad Testing allowed us to understand the real impact of our ad with suburban parents. Focusing on key elements of the advertisement, they revealed exactly how far our ad would move the dial.” — Liesl Hickey, Ascent Media The pandemic has transformed the public education system and not for the good. Education unions and […]

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Poll: Westerners Feel Like Ukrainians – Do More

New Cygnal/Gradus/Response:AI international poll shows support for increased involvement  WASHINGTON, D.C. – A new international poll released today showed significant Western support for financial and armament aid to Ukraine but limited appetite for a no-fly zone or all-out war. In a joint effort between Cygnal, Gradus, and Response:AI, more than 3,500 citizens of Ukraine, the […]

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Cygnal releases new methodology to capture even the smallest of movements in your race

Daily trackers need to collect a lot of samples, but the traditional rolling approach does not provide the ability to see a representative sample of small subgroups or drill down with nuance. Cygnal’s new Momentum methodology runs a 3-day rotating set of polls where each poll is a different demographic subgroup. We apply data science […]

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Cygnal National Voter Trends Panel

Cygnal President & Founder Brent Buchanan discusses the national trends and data revealed in our national voter survey for our district and issue tracking service (DIT). He is joined by data expert Noah Wyhof-Rudnick to dive deeper into these findings. Cygnal employs custom data science called District & Issue Tracking to take a large-sample statewide […]

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Brock McCleary Named to City & State PA Political Consultants Power 50 List 

PENNSYLVANIA –  Cygnal’s Brock McCleary was named to City & State PA Political Consultants Power 50 List – the top political consultants within the state. The list includes 50 rankings that are determined by the recent political consulting work done on behalf of the candidates across Pennsylvania, factoring in wins and losses in statewide and […]

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