Blog

Read winning trends and ideas from our team of experts.

Thanks, FiveThirtyEight, for the #2 Ranking

Every year, Nate Silver’s FiveThirtyEight releases its Pollster Ratings. As he recently opined, “Polls just had one of their best election cycles, ever — but challenges abound in the industry…” We agree! (And it’s not just because Cygnal was ranked the #1 most-accurate private pollster, we promise…) What excites us more is the fact that […]

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Cygnal Poll: Rispone Closing the Gap With Edwards; LA Voters are Against Impeaching President Trump

WASHINGTON, DC – Just a few days until the election, a poll by Cygnal, a national polling and research firm, shows Republican gubernatorial challenger Eddie Rispone is closing the gap on incumbent Democratic governor, John Bel Edwards. Rispone trails Edwards by only 2 points according to the poll.  “54% of voters have a favorable opinion […]

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How SMS Responses to Surveys Differ from Phones

In hundreds of conversations with consultants, committees, caucuses, and even voters, not a single person has said, “Oh, yeah, telephone calls are the future of polling.” Cygnal has spent the last 19 months scientifically testing the use of peer-to-peer text messaging as a tool for inviting voters to participate in a political survey. Heck, we […]

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How to Reach Low-Propensity Voters for Polling

With iOS 13, Apple gave iPhone users the ability to send all unknown numbers instantly to voicemail. Many Android devices have this same option. Add this to all the people who ignore numbers they don’t recognize, and non-response bias continues to soar. For pollsters who rely 100% on telephone calls to field their surveys, this […]

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Cygnal Poll: Female Suburban Voters Continue Democratic Lean Going into 2020

WASHINGTON, D.C. – A nationwide opinion poll published on Tuesday by Cygnal, a Washington, D.C.-based polling and market research firm, finds that 56% of suburban females intend to vote for a Democratic candidate in the 2020 presidential election.  The survey, conducted by Cygnal with more than 1,000 likely 2020 female suburban voters from every region […]

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Cygnal Poll: Two-Thirds of U.S. Voters Want Changes to Gun Laws

WASHINGTON, D.C. – A nationwide opinion poll published today by Cygnal, a polling and market research firm, finds that 67% of U.S. voters believe that gun laws in the United States should be made more strict. The survey covered a range of topics related to guns and gun policy, as well as the 2020 presidential […]

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Polling Is Changing (aka How to Go Beyond Phones)

The accepted norm in polling is now higher costs as fewer people are willing to pick up their phone – even their cell phone – and talk to a stranger on the other end of an unfamiliar number. Even so,it is still very possible to get good samples of voters via live phone calls if […]

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Moore Is Less

Former Chief Justice Starting Campaign at Significant Deficit, New Poll Shows You can find the survey toplines here. MONTGOMERY, Ala. – After a wild week in the Alabama primary race for U.S. Senate that saw former Supreme Court Justice Roy Moore and Alabama Secretary of State John Merrill jumping into the crowded field, a new […]

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Cygnal Poll: Nearly 30% of Voters Want to Halt All Immigration

The Rise of Populism in the U.S. Could Offer Trump a Path to Reelection in 2020 WASHINGTON, D.C. – A nationwide opinion poll published today by Cygnal, a polling and market research firm, finds that nearly 30% of U.S. voters believe that all legal and illegal immigration to the United States should be halted. The […]

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Multi-Mode Survey Nails Kentucky GOP Primary Results

So I was wrong. We listened to what everyone else was seeing in the field and adjusted our Kentucky Republican primary turnout model, which we should not have done. Our original multi-mode survey results were 0.4% from where Governor Matt Bevin ended up with on primary election day. I think it was Mark Twain who […]

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