Articles

Read winning trends and ideas from our team of experts.

Cygnal Wins National Awards, Including Best Use of P2P SMS

WASHINGTON, D.C. – During the American Association of Political Consultants’ annual Pollie Awards Ceremony – held virtually on April 3, 2020, because of Coronavirus – Cygnal won the Gold Pollie for Best Use of Peer-to-Peer Texting for their success in overcoming bias in P2P SMS polling, as well as the Bronze Pollie for Overall Best […]

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Voters Are People Too: The Importance of Human Connection in Crisis

Every election year, someone – actually most everyone – says: “This will be the most important election of our lifetime!” Well…2020 might actually be. While all of us practice social distancing and self-quarantine, we all wonder when this will be over. I guess that’s the toughest part about all of this: the uncertainty. It’s been […]

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Cygnal Poll: Tuberville Leads by Two Touchdowns Headed Into the 4th Quarter of the GOP Senate Primary Race

MONTGOMERY, Ala. – A week after Super Tuesday, former Auburn Tigers football coach Tommy Tuberville has a commanding lead in the Alabama primary runoff for U.S. Senate against former Senator and Attorney General Jeff Sessions, according to a new poll released today by Cygnal.   The Cygnal survey, conducted March 6 – 8, with 645 likely […]

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P2P SMS Is Hot – But Not All Platforms Work the Same

The fastest expanding campaign technology last cycle was peer-to-peer text messaging, known as P2P or P2P SMS. Dozens of companies popped up offering the service with billions of messages sent. It has only expanded since then, and, much like IVR, has become a race to the bottom to see who can offer the lowest rate […]

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Combining Polling with Modeling to Drive Cost Savings

Toward the end of the 2018 election cycle, we had multiple clients and committees complain about the high cost of conducting both polling and predictive analytics (often known as – modeling or scoring). They wondered why these projects couldn’t be done at the same time. The cumulative results were great to have – thorough understanding […]

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What Does a Swing Voter Look Like?

With an extremely polarized political environment, it’s hard to believe anyone would be a swing voter – an individual who voted for one party in a certain election then another party in the next election. In the 2016 election, more counties switched from Obama to Trump than from Romney to Clinton in 2012. If you […]

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Thanks, FiveThirtyEight, for the #2 Ranking

Every year, Nate Silver’s FiveThirtyEight releases its Pollster Ratings. As he recently opined, “Polls just had one of their best election cycles, ever — but challenges abound in the industry…” We agree! (And it’s not just because Cygnal was ranked the #1 most-accurate private pollster, we promise…) What excites us more is the fact that […]

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Cygnal Poll: Rispone Closing the Gap With Edwards; LA Voters are Against Impeaching President Trump

WASHINGTON, DC – Just a few days until the election, a poll by Cygnal, a national polling and research firm, shows Republican gubernatorial challenger Eddie Rispone is closing the gap on incumbent Democratic governor, John Bel Edwards. Rispone trails Edwards by only 2 points according to the poll.  “54% of voters have a favorable opinion […]

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How SMS Responses to Surveys Differ from Phones

In hundreds of conversations with consultants, committees, caucuses, and even voters, not a single person has said, “Oh, yeah, telephone calls are the future of polling.” Cygnal has spent the last 19 months scientifically testing the use of peer-to-peer text messaging as a tool for inviting voters to participate in a political survey. Heck, we […]

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How to Reach Low-Propensity Voters for Polling

With iOS 13, Apple gave iPhone users the ability to send all unknown numbers instantly to voicemail. Many Android devices have this same option. Add this to all the people who ignore numbers they don’t recognize, and non-response bias continues to soar. For pollsters who rely 100% on telephone calls to field their surveys, this […]

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