Blog

Read winning trends and ideas from our team of experts.

How Political Consultants Should Plan for 2017, Closeout 2016

Hopefully all your clients have paid, your bills to vendors are caught up, and you’re swimming in greenbacks. What should you be doing to finish out 2016 and lay the foundation for next year? Straighten Out Estimated Taxes Let’s get the unfun stuff out of the way. Uncle Sam always gets his cut. Whether you’re […]

Read More

Facebook Fan Page Instructions to Give Agency Access

The future of marketing is digital, and chances are your business is already using one of the premier digital advertising platforms: Facebook. Facebook is a powerful platform with an incredible about of data that enables agency’s to deliver the right message to the right audience at the right time. At Cygnal, we’ve witnessed firsthand how […]

Read More

Serious 2016 Success for Our Partners & Clients

In an election year that was a roller coaster of emotions and topped off with an Election Day of historic proportions, Cygnal is fortunate to have worked with some of the best and brightest political operatives and committees in the business today. We are proud to have been a part of the success that our […]

Read More

Seal the (Election) Deal: Use Digital Advertising

At the time of writing, there are five full days before the election. It’s too late for mail (especially since the USPS now says political red-tagged mail will take between 2-9 days to deliver), and the TV window is closing also. MSN recently wrote an article about crunch time ad spending entitled “The usual last-ditch […]

Read More

Poll Now…Poll Often…Prep for the Future

The current Presidential campaign is causing dismay down-ballot. When WikiLeaks unloads another damaging batch of emails about Hillary or Trump’s past or current comments come back to bite him, US Senate, Congressional, gubernatorial, and state legislative candidates all cringe. It’s an understandable reaction, wondering if coattails – positive or negative – are going to filter […]

Read More

Republican Candidates: Beware the Trump Effect (and How to Fix It)

Whether you like it or not, Donald J. Trump is at the top of your ticket. When he opens-mouth-inserts-foot, Republican candidates – especially congressional, state legislative, and local ones – go down with him(Kudos to the GOP US Senate candidates for making the shift months ago to decouple themselves from the Trump Train.) For the […]

Read More

Ensure Final-Stretch Poll Accuracy with These 5 Questions

During these final few weeks, campaigns (and their consultants) are looking to finish strong. Ideally, the countless number of doors knocked, direct mail pieces sent, and digital ads viewed have drawn clear expectations for Election Day. The campaign’s message has resonated with voters, GOTV efforts are strong, and a clear strategic plan for the last […]

Read More

Using Polls Effectively Near Election Day

In the political campaign industry, many tough choices are made. Maybe not the dramatic choices of Scandal, but tough nonetheless. As the cycle winds down and election day quickly approaches, political consultants making the right decisions quickly is paramount to winning. If we could physically speak with every voter to find out their stance, to […]

Read More

Case Study: Super PAC Raises Up Underdog with Cygnal Lift

Cygnal Lift made the direct mail process easy on our end and effective on the voters’ end. I credit Cygnal Lift with changing the race and giving the supported candidate a fighting chance. – Chris Gober, Citizen Super PAC Co-Founder Helping a candidate go from “no way” to “wow.” Nashville, Tennessee is a Democrat stronghold. […]

Read More

3 Things to Consider in Planning Campaign Strategy Closer to November

As in any Presidential election year, a lot of noise is coming from the race at the top of the ballot. The prevailing notion is that the race between Hillary Clinton and Donald Trump is having a greater impact on down-ballot races than any time before. Republicans worry about the drag Trump is having on […]

Read More