Blog

Read winning trends and ideas from our team of experts.

Cygnal/L2 Poll for AL US Senate Runoff: Moore Leads, Jones Undefined

MONTGOMERY, Ala. – Two months out from the general special election, a poll by Cygnal, a Montgomery, Ala.-based polling and communication firm, and L2, a national nonpartisan voter data and analytics provider, shows Republican Roy Moore ahead of Democrat Doug Jones by 8 points – the same margin Moore held over Strange exactly two months […]

Read More

Cygnal Strikes Again: Correctly Predicts Moore-Strange US Senate Duel

It seems like only yesterday the politicos and public were saying: “There’s no way he can win.” They said, “His opponent has an enormous ‘war chest,’ he plays fast and loose with the rules, and he’s too much of an outsider.” And just like our President, Roy Moore rode in on his populist horse to […]

Read More

How to Avoid Unrealistic Budget Expectations

Building a winning campaign infrastructure is like painting a masterpiece. In the same way artists have to use contrast, focus, light, and movement, consultants must assemble a cohesive team of vendors and staff that can work to make their vision come to life. The issue is that most candidates want Van-Gogh results on a high-school-art-competition […]

Read More

Cygnal/L2 Poll for AL US Senate GOP Primary

Less than a week away from Tuesday’s election, a poll by Cygnal, a Montgomery, Ala.-based polling, communication, and digital firm, and L2, a national nonpartisan voter data and analytics provider, shows Judge Roy Moore ahead of incumbent Senator Luther Strange at 30.7% to Strange’s 22.6%, a difference of more than 8 points. The poll also […]

Read More

Cygnal Announces New Hire, New Roles

Cygnal, a national polling, digital, and communication firm, announced the addition of Chris Kratzer as the firm’s new vice president of polling and communication Monday. Additionally, Cygnal’s senior vice president of services, Cory Brown, announced his transition to an advisory role as he moves to lead custom research at a market research firm. Kratzer comes […]

Read More

How Campaigns Can Spot Bad Polling Numbers

Choices. Life is full of them. One that we currently face in our industry is whether we can trust polling numbers that may come our way. It could be a breaking story citing numbers from a recently-released poll in a race you’re working on. Another time, maybe it’s a poll you get your hands on […]

Read More

Work Hack: Want to be Smarter in Your Campaign? Use Polling.

I vividly remember the first time I heard the phrase, “Work Smarter. Not Harder.” It was an extremely hot summer day on the obstacle course at Ft. Knox, Kentucky. There was sweat pouring from my body as I bent over with my hands on my knees along with the other members of my squad. A […]

Read More

The Benefits of Survey Research for Political & Issue Campaigns

The proliferation of tech and how it can solve problems is a big deal right now and it should be. From platforms that hold vast amounts of data points to solutions that can model engagement and link Facebook to your target audience, there are many options out there to increase engagement rates, bring more of […]

Read More

Tips for Consumers of Political Polling

It’s been no secret that polling is under fire. Heck, I’ve written about the topic a handful of times myself. Several peers have written in depth articles defending what we do. Still, the story continues to be debated in the public square. Clients still have questions that let me know they are concerned about today’s […]

Read More

Budgeting for Political Consulting Firms Is Like Catching Fireflies

Do you remember summer as a kid? If you lived in the eastern half of the United States, your evenings probably involved catching fireflies. As you stand there in your backyard, jar in hand, you see the lightning bugs flicker their tails on and off. Your legs spring into action as you dive forward to […]

Read More