Blog

Read winning trends and ideas from our team of experts.

State Legislative Elections Are Erratic so Track & Plan Ahead

The smaller an electorate, the more unpredictable the results become. 135,835,472 voters showed up in the November 2016 General Election (67% of registered). Only 14.8% of registered voters participated in the GOP Primary. Out of those, 14,015,993 supported Trump, which translates to 7% of the electorate. Now think of the effect on even smaller races, […]

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3 Ways to Prepare Your Legislative Issue for Battle

I’m taking us back to my military roots. As my first platoon daddy told me upon entering an M3 Bradley Cavalry Fighting Vehicle for the first time… hang on and enjoy the ride. Army leaders have a process called Intelligence Preparation of the Battlefield (IPB) which is part of the overall Military Decision Making Process […]

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Cygnal Named Finalist for 7 National Political & Advocacy Awards

Campaigns & Elections – the leading political industry group – announced Cygnal was named a finalist for six national political awards and one national advocacy award. The national messaging, research, and digital firm is a finalist in the following categories: Best Use of Online Targeting for County, Local, Mayoral or Judicial Campaign Best Use of Online Targeting […]

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How Political Consultants Should Plan for 2017, Closeout 2016

Hopefully all your clients have paid, your bills to vendors are caught up, and you’re swimming in greenbacks. What should you be doing to finish out 2016 and lay the foundation for next year? Straighten Out Estimated Taxes Let’s get the unfun stuff out of the way. Uncle Sam always gets his cut. Whether you’re […]

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Serious 2016 Success for Our Partners & Clients

In an election year that was a roller coaster of emotions and topped off with an Election Day of historic proportions, Cygnal is fortunate to have worked with some of the best and brightest political operatives and committees in the business today. We are proud to have been a part of the success that our […]

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Poll Now…Poll Often…Prep for the Future

The current Presidential campaign is causing dismay down-ballot. When WikiLeaks unloads another damaging batch of emails about Hillary or Trump’s past or current comments come back to bite him, US Senate, Congressional, gubernatorial, and state legislative candidates all cringe. It’s an understandable reaction, wondering if coattails – positive or negative – are going to filter […]

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Republican Candidates: Beware the Trump Effect (and How to Fix It)

Whether you like it or not, Donald J. Trump is at the top of your ticket. When he opens-mouth-inserts-foot, Republican candidates – especially congressional, state legislative, and local ones – go down with him (Kudos to the GOP US Senate candidates for making the shift months ago to decouple themselves from the Trump Train.) For […]

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Ensure Final-Stretch Poll Accuracy with These 5 Questions

During these final few weeks, campaigns (and their consultants) are looking to finish strong. Ideally, the countless number of doors knocked, direct mail pieces sent, and digital ads viewed have drawn clear expectations for Election Day. The campaign’s message has resonated with voters, GOTV efforts are strong, and a clear strategic plan for the last […]

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Using Polls Effectively Near Election Day

In the political campaign industry, many tough choices are made. Maybe not the dramatic choices of Scandal, but tough nonetheless. As the cycle winds down and election day quickly approaches, political consultants making the right decisions quickly is paramount to winning. If we could physically speak with every voter to find out their stance, to […]

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3 Things to Consider in Planning Campaign Strategy Closer to November

As in any Presidential election year, a lot of noise is coming from the race at the top of the ballot. The prevailing notion is that the race between Hillary Clinton and Donald Trump is having a greater impact on down-ballot races than any time before. Republicans worry about the drag Trump is having on […]

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