Blog

Read winning trends and ideas from our team of experts.

Cygnal Named Finalist for 7 National Political & Advocacy Awards

Campaigns & Elections – the leading political industry group – announced Cygnal was named a finalist for six national political awards and one national advocacy award. The national messaging, research, and digital firm is a finalist in the following categories: Best Use of Online Targeting for County, Local, Mayoral or Judicial Campaign Best Use of Online Targeting […]

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Size Matters…In Digital Advertising. Best Ad Sizes.

Size matters in many areas of life. Whether you’re measuring a new piece of furniture for your office or making sure that 70” TV really will fit in your living room, the last thing you want to do is spend time scouting the perfect piece only to get home and realize it’s not the right […]

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How Political Consultants Should Plan for 2017, Closeout 2016

Hopefully all your clients have paid, your bills to vendors are caught up, and you’re swimming in greenbacks. What should you be doing to finish out 2016 and lay the foundation for next year? Straighten Out Estimated Taxes Let’s get the unfun stuff out of the way. Uncle Sam always gets his cut. Whether you’re […]

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Facebook Fan Page Instructions to Give Agency Access

The future of marketing is digital, and chances are your business is already using one of the premier digital advertising platforms: Facebook. Facebook is a powerful platform with an incredible about of data that enables agency’s to deliver the right message to the right audience at the right time. At Cygnal, we’ve witnessed firsthand how […]

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Serious 2016 Success for Our Partners & Clients

In an election year that was a roller coaster of emotions and topped off with an Election Day of historic proportions, Cygnal is fortunate to have worked with some of the best and brightest political operatives and committees in the business today. We are proud to have been a part of the success that our […]

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Seal the (Election) Deal: Use Digital Advertising

At the time of writing, there are five full days before the election. It’s too late for mail (especially since the USPS now says political red-tagged mail will take between 2-9 days to deliver), and the TV window is closing also. MSN recently wrote an article about crunch time ad spending entitled “The usual last-ditch […]

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Poll Now…Poll Often…Prep for the Future

The current Presidential campaign is causing dismay down-ballot. When WikiLeaks unloads another damaging batch of emails about Hillary or Trump’s past or current comments come back to bite him, US Senate, Congressional, gubernatorial, and state legislative candidates all cringe. It’s an understandable reaction, wondering if coattails – positive or negative – are going to filter […]

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Republican Candidates: Beware the Trump Effect (and How to Fix It)

Whether you like it or not, Donald J. Trump is at the top of your ticket. When he opens-mouth-inserts-foot, Republican candidates – especially congressional, state legislative, and local ones – go down with him (Kudos to the GOP US Senate candidates for making the shift months ago to decouple themselves from the Trump Train.) For […]

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Ensure Final-Stretch Poll Accuracy with These 5 Questions

During these final few weeks, campaigns (and their consultants) are looking to finish strong. Ideally, the countless number of doors knocked, direct mail pieces sent, and digital ads viewed have drawn clear expectations for Election Day. The campaign’s message has resonated with voters, GOTV efforts are strong, and a clear strategic plan for the last […]

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Using Polls Effectively Near Election Day

In the political campaign industry, many tough choices are made. Maybe not the dramatic choices of Scandal, but tough nonetheless. As the cycle winds down and election day quickly approaches, political consultants making the right decisions quickly is paramount to winning. If we could physically speak with every voter to find out their stance, to […]

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