Blog

Read winning trends and ideas from our team of experts.

The One Thing That Makes Your Political Campaign Successful

Imagine me coming at you like a late night infomercial, shouting a constant stream of industry buzzwords. Maybe I’m pouring wine on carpet then getting it out, or showing you a wicked-cool, growing chia pet. All while huge font text is plastered on your television screen. Now those of you who know me will say […]

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Lessons from a Trip to Colombia Presenting on Politics & Communication (…and Our Adoption Story)

I just arrived back from Medellín, Colombia – the City of Eternal Spring. If you’ve never been, seriously make it your next vacation. Beautiful setting in a valley 6,000 feet above sea level. Kind people that smile and speak to you on the streets. Perfect weather that puts Hawaii to shame. [Jump to the bottom […]

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Real Polling is Not Broken

While on a panel in Las Vegas for the 2017 Reed Awards, we dove into the topic of the reliability of polling. After the well-documented number of polling misses revealed in the November election, the polling industry was deemed unreliable and inaccurate. However, it should be noted that myself and other pollsters I hold in […]

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State Legislative Elections Are Erratic so Track & Plan Ahead

The smaller an electorate, the more unpredictable the results become. 135,835,472 voters showed up in the November 2016 General Election (67% of registered). Only 14.8% of registered voters participated in the GOP Primary. Out of those, 14,015,993 supported Trump, which translates to 7% of the electorate. Now think of the effect on even smaller races, […]

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3 Ways to Prepare Your Legislative Issue for Battle

I’m taking us back to my military roots. As my first platoon daddy told me upon entering an M3 Bradley Cavalry Fighting Vehicle for the first time… hang on and enjoy the ride. Army leaders have a process called Intelligence Preparation of the Battlefield (IPB) which is part of the overall Military Decision Making Process […]

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Cygnal Named Finalist for 7 National Political & Advocacy Awards

Campaigns & Elections – the leading political industry group – announced Cygnal was named a finalist for six national political awards and one national advocacy award. The national messaging, research, and digital firm is a finalist in the following categories: Best Use of Online Targeting for County, Local, Mayoral or Judicial Campaign Best Use of Online Targeting […]

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How Political Consultants Should Plan for 2017, Closeout 2016

Hopefully all your clients have paid, your bills to vendors are caught up, and you’re swimming in greenbacks. What should you be doing to finish out 2016 and lay the foundation for next year? Straighten Out Estimated Taxes Let’s get the unfun stuff out of the way. Uncle Sam always gets his cut. Whether you’re […]

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Serious 2016 Success for Our Partners & Clients

In an election year that was a roller coaster of emotions and topped off with an Election Day of historic proportions, Cygnal is fortunate to have worked with some of the best and brightest political operatives and committees in the business today. We are proud to have been a part of the success that our […]

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Poll Now…Poll Often…Prep for the Future

The current Presidential campaign is causing dismay down-ballot. When WikiLeaks unloads another damaging batch of emails about Hillary or Trump’s past or current comments come back to bite him, US Senate, Congressional, gubernatorial, and state legislative candidates all cringe. It’s an understandable reaction, wondering if coattails – positive or negative – are going to filter […]

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Republican Candidates: Beware the Trump Effect (and How to Fix It)

Whether you like it or not, Donald J. Trump is at the top of your ticket. When he opens-mouth-inserts-foot, Republican candidates – especially congressional, state legislative, and local ones – go down with him (Kudos to the GOP US Senate candidates for making the shift months ago to decouple themselves from the Trump Train.) For […]

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