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Read winning trends and ideas from our team of experts.

Common Mistakes Local Campaigns Should Avoid When Using Digital

Meet John. John is a political consultant based in Arlington, Texas. In 2016, he helped guide his clients’ campaigns to narrow victories primarily using traditional methods of TV and direct mail alone. Even though his efforts were successful (his clients won), the margin of victory was too close for comfort. John knows his future campaigns […]

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Budgeting for Political Consulting Firms Is Like Catching Fireflies

Do you remember summer as a kid? If you lived in the eastern half of the United States, your evenings probably involved catching fireflies. As you stand there in your backyard, jar in hand, you see the lightning bugs flicker their tails on and off. Your legs spring into action as you dive forward to […]

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The One Thing That Makes Your Political Campaign Successful

Imagine me coming at you like a late night infomercial, shouting a constant stream of industry buzzwords. Maybe I’m pouring wine on carpet then getting it out, or showing you a wicked-cool, growing chia pet. All while huge font text is plastered on your television screen. Now those of you who know me will say […]

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3 Benefits of Digital for Local Elections

Time flies in politics. Only two months after President Trump’s inauguration, the 2017 election cycle is gaining momentum and 2018 predictions are on the rise. Getting lost in the noise is easy in a fast-paced political environment. To win your local election this cycle, your campaign needs to standout by taking a fresh approach. Campaigns […]

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Lessons from a Trip to Colombia Presenting on Politics & Communication (…and Our Adoption Story)

I just arrived back from Medellín, Colombia – the City of Eternal Spring. If you’ve never been, seriously make it your next vacation. Beautiful setting in a valley 6,000 feet above sea level. Kind people that smile and speak to you on the streets. Perfect weather that puts Hawaii to shame. [Jump to the bottom […]

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Republican’s Final Frontier: Local Elections

Political systems in the US are looking mighty red after sweeping Republican victories in 2016. The GOP controls the White House, US Senate, US House of Representatives, 33 gubernatorial offices, and 32 state legislatures. To borrow from Star Trek, local elections are the final frontier. County and municipal elections remain a strength for the Democratic […]

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State Legislative Affairs in the Trump Era Requires Grassroots Advocacy “Air Support”

As I’ve written before, Donald Trump’s election to President of the United States was not the beginning of the era of populism. It is simply a significant marker on the path we’ve been on politically and a marked strengthening of the discontent voters feel, which is driving the type of individuals being elected. That phenomenon […]

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Real Polling is Not Broken

While on a panel in Las Vegas for the 2017 Reed Awards, we dove into the topic of the reliability of polling. After the well-documented number of polling misses revealed in the November election, the polling industry was deemed unreliable and inaccurate. However, it should be noted that myself and other pollsters I hold in […]

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The New State Legislative Grassroots Advocacy Process

A vocal minority beats a silent majority, and a sound strategy trumps haphazard noise. Ask Hillary Clinton’s campaign if you don’t believe me. While Clinton won the popular vote, the 2016 presidential election was ultimately decided by Trump’s ability to strategically activate voters in key areas, leading to a strong electoral college victory. Let this […]

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State Legislative Elections Are Erratic so Track & Plan Ahead

The smaller an electorate, the more unpredictable the results become. 135,835,472 voters showed up in the November 2016 General Election (67% of registered). Only 14.8% of registered voters participated in the GOP Primary. Out of those, 14,015,993 supported Trump, which translates to 7% of the electorate. Now think of the effect on even smaller races, […]

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