Articles

Read winning trends and ideas from our team of experts.

Doug Jones’ opposition to Amy Coney Barrett’s nomination doesn’t sit well in Alabama

“I believe Sen. Jones is motivated primarily by his dislike of Trump as well as his partisan driven — and mistaken — view that Judge Barrett is fundamentally unqualified simply because the proceedings are happening right before the November election,” Mr. Kratzer said. A more sensible approach, politically, would have been at least to signal an open mind or […]

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2020 Is Insane! Understand Voter Emotions to Know Why.

It’s hard to find the right words to describe this election cycle. 2020 is like the gift that keeps on giving…🤯 Nothing feels normal, especially with a worldwide pandemic, an economic crisis, a vacant supreme court seat, and a divisive presidential election.

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Could Pennsylvania be the deciding factor in this year’s election? Experts weigh in.

McCleary is Vice President of Cygnal, a republican polling and research firm  “Y’know, Biden is presently leading,” McCleary said.  But he also said that lead is narrowing, and both sides continue to fight for the State’s all important 20 electoral votes.  Joe Biden spending $15 million in television advertising in Pennsylvania from the beginning of […]

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After what happened in 2016, should you believe 2020 polls?

“A lot of lower-educated voters showed up because of the populism of Trump,” said Brock McCleary, a Republican pollster who conducts the Civitas Poll for the conservative-leaning Civitas Institute in Raleigh. Republican pollster McCleary said he’ll be asking parents of school-age children whether frustrations related to this “experiment with learning” will perhaps drive more of […]

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CYGNAL ACQUIRES HARPER POLLING

WASHINGTON, D.C. — Cygnal, the New York Times’ #1 most-accurate polling firm in the nation, announced today a bold acquisition move to expand market share and bring on board more elite clients in the political and public affairs sector. Harper Polling, an industry-leading polling firm with an outstanding reputation in Congress and in state capitals […]

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The Candidates Seven Deadly Sins: The Dr. Peter A. Wish Interview

We interviewed Dr. Wish, a noted psychologist, political coach and best-selling author. Wish shared with Cygnal valuable insights on what makes a successful candidate and how emotions play into voter choice.

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The Pulse Pod is Live!

Hosted by Cygnal’s CEO, Brent Buchanan, and VP of Research and Analysis, Chris Kratzer, the Cygnal Pulse Pod serves the purpose of entertaining and helping conservative politicos, operatives, and people who are just interested in politics learn more about polling and other aspects of campaigning.

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Voting in 2020 will be more emotional than previous elections. Here is how to connect.

Advertising. It has been around a long time. For centuries, ads have targeted our emotions in hopes of eliciting a response to products, services, and people. Promotional ads can be seen on Egyptian papyrus dating back thousands of years. Political ads were found within the ruins of Pompeii. Advertising is, and always will be, inescapable. […]

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Cygnal Poll: Tuberville Would Beat Jones by a Wider Margin than Sessions

MONTGOMERY, Ala. – According to a poll released today, in a general election matchup between Senator Doug Jones, an independent candidate, and one of the two potential Republican challengers, Tommy Tuberville would beat Jones by a wider margin than would Jeff Sessions. The Cygnal survey, conducted last week with 530 likely voters, shows former Auburn […]

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Encuesta de Cygnal: los dominicanos prefieren a Abinader y a el PRM

Washington, D.C., E.E.U.U. – En la más reciente encuesta de probables votantes presidenciales en la República Dominicana publicada por la firma estadounidense Cygnal desde sus oficinas en Washington, DC, los datos recolectados entre Mayo 26 y Junio 2 del 2020 a una muestra de 1,107 dominicanos de todos los estratos socio-económicos y todas las regiones […]

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