Blog

Read winning trends and ideas from our team of experts.

3 Ways to Prepare Your Legislative Issue for Battle

I’m taking us back to my military roots. As my first platoon daddy told me upon entering an M3 Bradley Cavalry Fighting Vehicle for the first time… hang on and enjoy the ride. Army leaders have a process called Intelligence Preparation of the Battlefield (IPB) which is part of the overall Military Decision Making Process […]

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4-Step Process to Build A Digital State Advocacy Dynasty

Tom Brady is the best NFL quarterback of all-time. At least that’s the argument after the Brady-led New England Patriots completed their improbable second-half comeback to win Super Bowl LI earlier this week. Whatever your view on Brady’s legacy, it’s hard to classify the Patriots’ five Super Bowl championships over the past seventeen years as […]

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Capitalize on the Populist Wave in State Legislatures

Donald J. Trump’s election to President of the United States was not the beginning of a populist wave in America. He instead rode a tsunami previously started by an earthquake in state legislatures around the country. Although more noticeable in Republican-dominated states, populism affects all fifty state legislatures and is growing each election cycle. Interest […]

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How We Benefited from a Wake-Up Call…and Associations Can To

I’m a resolutionphile. Okay, maybe I created that word just now, but the fact remains – I am an enthusiast for resolutions. Every year at the end of December and beginning of January, I am excited about more than just Christmas and New Years. At Cygnal and most other places, we set resolutions all the […]

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Consultants: Demystify Digital by Taking a Packaged Approach

A new year brings new battles. Whether you are gearing up for a legislative issue fight at the Capitol or preparing for a heated primary race, digital should play a greater role in your 2017 and 2018 political operations. Despite President-elect Trump’s wild digital success, skepticism still remains about its application for down-ballot races. Without […]

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Cygnal Named Finalist for 7 National Political & Advocacy Awards

Campaigns & Elections – the leading political industry group – announced Cygnal was named a finalist for six national political awards and one national advocacy award. The national messaging, research, and digital firm is a finalist in the following categories: Best Use of Online Targeting for County, Local, Mayoral or Judicial Campaign Best Use of Online Targeting […]

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Size Matters…In Digital Advertising. Best Ad Sizes.

Size matters in many areas of life. Whether you’re measuring a new piece of furniture for your office or making sure that 70” TV really will fit in your living room, the last thing you want to do is spend time scouting the perfect piece only to get home and realize it’s not the right […]

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How Political Consultants Should Plan for 2017, Closeout 2016

Hopefully all your clients have paid, your bills to vendors are caught up, and you’re swimming in greenbacks. What should you be doing to finish out 2016 and lay the foundation for next year? Straighten Out Estimated Taxes Let’s get the unfun stuff out of the way. Uncle Sam always gets his cut. Whether you’re […]

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Facebook Fan Page Instructions to Give Agency Access

The future of marketing is digital, and chances are your business is already using one of the premier digital advertising platforms: Facebook. Facebook is a powerful platform with an incredible about of data that enables agency’s to deliver the right message to the right audience at the right time. At Cygnal, we’ve witnessed firsthand how […]

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Serious 2016 Success for Our Partners & Clients

In an election year that was a roller coaster of emotions and topped off with an Election Day of historic proportions, Cygnal is fortunate to have worked with some of the best and brightest political operatives and committees in the business today. We are proud to have been a part of the success that our […]

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