Blog

Read winning trends and ideas from our team of experts.

Using Polling & Digital as a 1-2 Punch to Win a Political Campaign

Victory. It’s the euphoric threshold few will embrace, and the haunting desire that drives every competitor to push his or her limits. It’s on worldwide display right now with the 2016 Summer Olympics. In sports and politics, victory is everything. This time during the election cycle reminds me of the early rounds in a boxing […]

Read More

Tips for Starting a Political Consulting Firm

You have a bug. No, not Zika. It’s the political bug. For most of us, once we catch it, we can’t shake it. House of Cards, VEEP, and The West Wing sit high on your must-binge watch lists. Presidential debates and conventions are a reason to throw a party. Even local election returns are exhilarating […]

Read More

3 Reasons Polling Wins Your State Legislative Campaign

For those of us inside the political bubble, not a week goes by without a story about the woes of polling. I haven’t attended a major conference in the last couple of years that was without a panel on the state of polling in today’s environment. The good news is that many of the risks […]

Read More

AAPC Names Cygnal’s Cory Brown to Prestigious “40 Under 40”

The American Association of Political Consultants (AAPC) announced that Cory Brown, Vice President for Data & Strategy at Cygnal, is among the 40 “best and brightest campaign professionals under 40 years old” for 2016. Brown is one of 17 Republicans nationally that made the list. The recognition is another award to add to the trophy […]

Read More

15 Tips to Increase Your Chances of Winning a Political Campaign

It’s early January and you’ve made some New Year resolutions. One of these might be doing what you can to change things for the better. So you decide to run for office or at least help someone else do it. For most of us, this would not be an easy undertaking, and it would be […]

Read More

RAGA Expands Use of Tracking Polls with Cygnal Pulse

Cygnal Pulse stretched our polling budget, and quickly and accurately gave us the results we needed to make funding decisions. – Scott Will, Executive Director, RAGA Gathering voter insights leads to better decision-making Insights derived from the actual audience you need to understand and influence is highly key to accurate decision-making. In political campaigns, it […]

Read More

Let General Patton Inspire You to Win

When I was a young cavalryman, one name inspired us above all others – General George Patton. If we needed motivation, our leaders would use the legend of Patton and his words to rally us to take that hill. In 1944, as the Allies were preparing the invasion of France to battle the Nazis, he […]

Read More

Once Dangerous, Now Safe: Opportunities Abound in Colombia

When we told our families last Fall that we would be traveling to Medellín, Colombia for two months to adopt our son, their faces turned as white as the cocaine they thought covered the country. In spite of the thousands of positive articles in the international press about Colombia’s impressive, positive strides in the last […]

Read More

C&E Names Brent Buchanan a 2015 Republican Rising Star

Campaigns & Elections, a national media outlet focused on political campaigns and public affairs, last night named Cygnal’s Managing Partner Brent Buchanan a 2015 Republican Rising Star. Ten Republicans – ranging from pollsters to consultants to Party officials – were given the hon or at a ceremony held last night on the Potomac River in Washington, […]

Read More

Alabamians Split on Displaying Confederate Flag at Government Sites

Following Governor Robert Bentley’s decision to remove the Confederate flag from the Alabama Capitol grounds, Cygnal released a survey showing Alabamians approve of the decision by a slim majority. During a scientific Internet poll conducted from June 22-24, the Alabama-based communication and polling firm found that 51.2% of Alabamians do not think Alabama government buildings […]

Read More