Blog

Read winning trends and ideas from our team of experts.

6 Benefits of Outsourcing Digital Advertising for Small Ad Agencies

Small advertising agencies are hounded daily by companies pitching them on digital advertising: banner ads, Facebook ads, pre-roll video, sponsored content, native ads, and everything in between. TV stations, newspapers, big Madison Avenue companies, and one-man shops are all in the game of handling digital advertising now. So how does your ad agency choose a […]

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3 Reasons Polling Wins Your State Legislative Campaign

For those of us inside the political bubble, not a week goes by without a story about the woes of polling. I haven’t attended a major conference in the last couple of years that was without a panel on the state of polling in today’s environment. The good news is that many of the risks […]

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Use Earned Media to Bolster Public Affairs Efforts in State Legislatures

With all that digital media brings to the table, there is still significant power in earned media through traditional channels. It has long been a staple in political campaigns – just ask Donald J. Trump how it has benefited him in his first real campaign. Earned media is also a potent tool for public affairs […]

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What Can Your Association Membership Data Tell You?

As we work with more member-based organizations, best practices begin to emerge. Forward-thinking groups are devoted to learning more about their members. That newly gained knowledge helps them interact better and drives more successful outreach. Here are a few things to consider when thinking of what data can tell you about your members. Who are […]

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Case Study: Legislative Campaign Overcomes Odds with Cygnal Lift

Cygnal Lift gave my campaign a fighting chance. As a nearly forty-year veteran of the legislature running in an anti-incumbent environment, I needed every edge possible. I am confident that the multi-angle approach Cygnal Lift gave my campaign was the sole reason I won re-election. – State Senator Gerald Dial (R-Lineville, AL) Identifying the most […]

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AAPC Names Cygnal’s Cory Brown to Prestigious “40 Under 40”

The American Association of Political Consultants (AAPC) announced that Cory Brown, Vice President for Data & Strategy at Cygnal, is among the 40 “best and brightest campaign professionals under 40 years old” for 2016. Brown is one of 17 Republicans nationally that made the list. The recognition is another award to add to the trophy […]

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Case Study: ADA Cleans and Enhances Advocate Database with Cygnal EQ

“Cygnal EQ helped us to better understand our advocates, their interests and how best to engage in a way they understand. With that data and new perspective, we will be in a better position to increase our advocate count, enhance outreach to them and expand our impact on behalf of those affected by diabetes.” – […]

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How Digital & Social Advertising Can Transform Your Political Campaign

If the onslaught of new “digital consultants” is any indication, digital and social advertising for political campaigns is a booming sector. It’s a rare example of where the political world is catching up to businesses. Over the past five years, big brands and companies have been shifting significant resources to digital advertising – banner ads, […]

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Case Study: Super PAC Targets Voters with Pre-Roll Video Using Cygnal Amplify

Cygnal Amplify gave us the ability to target specific voters with precision and reach them at scale. Best yet, it ended up being one of our lowest cost-per-touch communication methods of the campaign. We credit Cygnal’s technology with pushing our candidate into the runoff. – Cole Muzio, Consultant, Louisiana Job Creators PAC Reaching precise voter […]

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Winning Millennials Takes More Than Just Another Ad

Winning the affection of millennials is difficult in business and politics alike. Yet, with more than 80 million members in the United State alone, and an estimated annual buying power soon to reach $200 billion, reaching this elusive demographic is more important than ever. The challenge in connecting with millennials is that they are not […]

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