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Read winning trends and ideas from our team of experts.

Ensure Final-Stretch Poll Accuracy with These 5 Questions

During these final few weeks, campaigns (and their consultants) are looking to finish strong. Ideally, the countless number of doors knocked, direct mail pieces sent, and digital ads viewed have drawn clear expectations for Election Day. The campaign’s message has resonated with voters, GOTV efforts are strong, and a clear strategic plan for the last […]

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Using Polls Effectively Near Election Day

In the political campaign industry, many tough choices are made. Maybe not the dramatic choices of Scandal, but tough nonetheless. As the cycle winds down and election day quickly approaches, political consultants making the right decisions quickly is paramount to winning. If we could physically speak with every voter to find out their stance, to […]

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3 Things to Consider in Planning Campaign Strategy Closer to November

As in any Presidential election year, a lot of noise is coming from the race at the top of the ballot. The prevailing notion is that the race between Hillary Clinton and Donald Trump is having a greater impact on down-ballot races than any time before. Republicans worry about the drag Trump is having on […]

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Using Polling & Digital as a 1-2 Punch to Win a Political Campaign

Victory. It’s the euphoric threshold few will embrace, and the haunting desire that drives every competitor to push his or her limits. It’s on worldwide display right now with the 2016 Summer Olympics. In sports and politics, victory is everything. This time during the election cycle reminds me of the early rounds in a boxing […]

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Tips for Starting a Political Consulting Firm

You have a bug. No, not Zika. It’s the political bug. For most of us, once we catch it, we can’t shake it. House of Cards, VEEP, and The West Wing sit high on your must-binge watch lists. Presidential debates and conventions are a reason to throw a party. Even local election returns are exhilarating […]

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3 Reasons Polling Wins Your State Legislative Campaign

For those of us inside the political bubble, not a week goes by without a story about the woes of polling. I haven’t attended a major conference in the last couple of years that was without a panel on the state of polling in today’s environment. The good news is that many of the risks […]

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AAPC Names Cygnal’s Cory Brown to Prestigious “40 Under 40”

The American Association of Political Consultants (AAPC) announced that Cory Brown, Vice President for Data & Strategy at Cygnal, is among the 40 “best and brightest campaign professionals under 40 years old” for 2016. Brown is one of 17 Republicans nationally that made the list. The recognition is another award to add to the trophy […]

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15 Tips to Increase Your Chances of Winning a Political Campaign

It’s early January and you’ve made some New Year resolutions. One of these might be doing what you can to change things for the better. So you decide to run for office or at least help someone else do it. For most of us, this would not be an easy undertaking, and it would be […]

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RAGA Expands Use of Tracking Polls with Cygnal Pulse

Cygnal Pulse stretched our polling budget, and quickly and accurately gave us the results we needed to make funding decisions. – Scott Will, Executive Director, RAGA Gathering voter insights leads to better decision-making Insights derived from the actual audience you need to understand and influence is highly key to accurate decision-making. In political campaigns, it […]

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Let General Patton Inspire You to Win

When I was a young cavalryman, one name inspired us above all others – General George Patton. If we needed motivation, our leaders would use the legend of Patton and his words to rally us to take that hill. In 1944, as the Allies were preparing the invasion of France to battle the Nazis, he […]

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