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Read winning trends and ideas from our team of experts.

Case Study: Super PAC Raises Up Underdog with Cygnal Lift

Cygnal Lift made the direct mail process easy on our end and effective on the voters’ end. I credit Cygnal Lift with changing the race and giving the supported candidate a fighting chance. – Chris Gober, Citizen Super PAC Co-Founder   Helping a candidate go from “no way” to “wow.” Nashville, Tennessee is a Democrat […]

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3 Things to Consider in Planning Campaign Strategy Closer to November

As in any Presidential election year, a lot of noise is coming from the race at the top of the ballot. The prevailing notion is that the race between Hillary Clinton and Donald Trump is having a greater impact on down-ballot races than any time before. Republicans worry about the drag Trump is having on […]

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Using Polling & Digital as a 1-2 Punch to Win a Political Campaign

Victory. It’s the euphoric threshold few will embrace, and the haunting desire that drives every competitor to push his or her limits. It’s on worldwide display right now with the 2016 Summer Olympics. In sports and politics, victory is everything. This time during the election cycle reminds me of the early rounds in a boxing […]

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Tips for Starting a Political Consulting Firm

You have a bug. No, not Zika. It’s the political bug. For most of us, once we catch it, we can’t shake it. House of Cards, VEEP, and The West Wing sit high on your must-binge watch lists. Presidential debates and conventions are a reason to throw a party. Even local election returns are exhilarating […]

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How Pokémon Go Can Help You Reach More Donors

Originally I had planned to write an article purely about data and the effect it can have on your fundraising, but then Pokémon Go hit and hit big. Although I haven’t found the secret that makes Pokémon a “thing,” I do have some experience in trendy geekdom. I played World of Warcraft for years, many […]

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Influence Policymakers Using Phone Advocacy (Without a Database)

In the depersonalized age of email and social media, people usually don’t think about using their phone to actually call someone, let alone a public official or policymaker. People wanting to “make a difference” find it easier to add their name to a form letter, tweet, or Facebook post instead. But does mass, copy-and-paste communication […]

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Do’s and Don’ts for Using Pre-Roll Video to Amplify Traditional Broadcast & Cable Buys

It should come as no surprise that people are consuming more online and streaming video and less traditional broadcast and cable content. Big brands have long been shifting advertising dollars to chase the shift in content consumption, and political is also moving in that direction. But this is not an “either/or” scenario, at least not […]

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6 Benefits of Outsourcing Digital Advertising for Small Ad Agencies

Small advertising agencies are hounded daily by companies pitching them on digital advertising: banner ads, Facebook ads, pre-roll video, sponsored content, native ads, and everything in between. TV stations, newspapers, big Madison Avenue companies, and one-man shops are all in the game of handling digital advertising now. So how does your ad agency choose a […]

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3 Reasons Polling Wins Your State Legislative Campaign

For those of us inside the political bubble, not a week goes by without a story about the woes of polling. I haven’t attended a major conference in the last couple of years that was without a panel on the state of polling in today’s environment. The good news is that many of the risks […]

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Use Earned Media to Bolster Public Affairs Efforts in State Legislatures

With all that digital media brings to the table, there is still significant power in earned media through traditional channels. It has long been a staple in political campaigns – just ask Donald J. Trump how it has benefited him in his first real campaign. Earned media is also a potent tool for public affairs […]

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