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Read winning trends and ideas from our team of experts.

Tips for Starting a Political Consulting Firm

You have a bug. No, not Zika. It’s the political bug. For most of us, once we catch it, we can’t shake it. House of Cards, VEEP, and The West Wing sit high on your must-binge watch lists. Presidential debates and conventions are a reason to throw a party. Even local election returns are exhilarating […]

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How Pokémon Go Can Help You Reach More Donors

Originally I had planned to write an article purely about data and the effect it can have on your fundraising, but then Pokémon Go hit and hit big. Although I haven’t found the secret that makes Pokémon a “thing,” I do have some experience in trendy geekdom. I played World of Warcraft for years, many […]

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Influence Policymakers Using Phone Advocacy (Without a Database)

In the depersonalized age of email and social media, people usually don’t think about using their phone to actually call someone, let alone a public official or policymaker. People wanting to “make a difference” find it easier to add their name to a form letter, tweet, or Facebook post instead. But does mass, copy-and-paste communication […]

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Do’s and Don’ts for Using Pre-Roll Video to Amplify Traditional Broadcast & Cable Buys

It should come as no surprise that people are consuming more online and streaming video and less traditional broadcast and cable content. Big brands have long been shifting advertising dollars to chase the shift in content consumption, and political is also moving in that direction. But this is not an “either/or” scenario, at least not […]

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6 Benefits of Outsourcing Digital Advertising for Small Ad Agencies

Small advertising agencies are hounded daily by companies pitching them on digital advertising: banner ads, Facebook ads, pre-roll video, sponsored content, native ads, and everything in between. TV stations, newspapers, big Madison Avenue companies, and one-man shops are all in the game of handling digital advertising now. So how does your ad agency choose a […]

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3 Reasons Polling Wins Your State Legislative Campaign

For those of us inside the political bubble, not a week goes by without a story about the woes of polling. I haven’t attended a major conference in the last couple of years that was without a panel on the state of polling in today’s environment. The good news is that many of the risks […]

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Use Earned Media to Bolster Public Affairs Efforts in State Legislatures

With all that digital media brings to the table, there is still significant power in earned media through traditional channels. It has long been a staple in political campaigns – just ask Donald J. Trump how it has benefited him in his first real campaign. Earned media is also a potent tool for public affairs […]

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What Can Your Association Membership Data Tell You?

As we work with more member-based organizations, best practices begin to emerge. Forward-thinking groups are devoted to learning more about their members. That newly gained knowledge helps them interact better and drives more successful outreach. Here are a few things to consider when thinking of what data can tell you about your members. Who are […]

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Case Study: Legislative Campaign Overcomes Odds with Cygnal Lift

Cygnal Lift gave my campaign a fighting chance. As a nearly forty-year veteran of the legislature running in an anti-incumbent environment, I needed every edge possible. I am confident that the multi-angle approach Cygnal Lift gave my campaign was the sole reason I won re-election. – State Senator Gerald Dial (R-Lineville, AL) Identifying the most […]

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AAPC Names Cygnal’s Cory Brown to Prestigious “40 Under 40”

The American Association of Political Consultants (AAPC) announced that Cory Brown, Vice President for Data & Strategy at Cygnal, is among the 40 “best and brightest campaign professionals under 40 years old” for 2016. Brown is one of 17 Republicans nationally that made the list. The recognition is another award to add to the trophy […]

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