Blog

Read winning trends and ideas from our team of experts.

AAPC Names Cygnal’s Cory Brown to Prestigious “40 Under 40”

The American Association of Political Consultants (AAPC) announced that Cory Brown, Vice President for Data & Strategy at Cygnal, is among the 40 “best and brightest campaign professionals under 40 years old” for 2016. Brown is one of 17 Republicans nationally that made the list. The recognition is another award to add to the trophy […]

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Case Study: ADA Cleans and Enhances Advocate Database with Cygnal EQ

“Cygnal EQ helped us to better understand our advocates, their interests and how best to engage in a way they understand. With that data and new perspective, we will be in a better position to increase our advocate count, enhance outreach to them and expand our impact on behalf of those affected by diabetes.” – […]

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How Digital & Social Advertising Can Transform Your Political Campaign

If the onslaught of new “digital consultants” is any indication, digital and social advertising for political campaigns is a booming sector. It’s a rare example of where the political world is catching up to businesses. Over the past five years, big brands and companies have been shifting significant resources to digital advertising – banner ads, […]

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Case Study: Super PAC Targets Voters with Pre-Roll Video Using Cygnal Amplify

Cygnal Amplify gave us the ability to target specific voters with precision and reach them at scale. Best yet, it ended up being one of our lowest cost-per-touch communication methods of the campaign. We credit Cygnal’s technology with pushing our candidate into the runoff. – Cole Muzio, Consultant, Louisiana Job Creators PAC Reaching precise voter […]

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Winning Millennials Takes More Than Just Another Ad

Winning the affection of millennials is difficult in business and politics alike. Yet, with more than 80 million members in the United State alone, and an estimated annual buying power soon to reach $200 billion, reaching this elusive demographic is more important than ever. The challenge in connecting with millennials is that they are not […]

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15 Tips to Increase Your Chances of Winning a Political Campaign

It’s early January and you’ve made some New Year resolutions. One of these might be doing what you can to change things for the better. So you decide to run for office or at least help someone else do it. For most of us, this would not be an easy undertaking, and it would be […]

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Case Study: ITS Bolsters Marketing Efforts with Cygnal Presence

“Cygnal Presence has taken a load off our plates. All marketing, communication, writing, and advertising is effortlessly handled. We are reaching new audiences and doing a better job talking to our customers.” – Steve Meany, CEO, Information Transport Solutions Finding a voice that resonates. After its start nearly twenty years ago in a garage outside […]

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RAGA Expands Use of Tracking Polls with Cygnal Pulse

Cygnal Pulse stretched our polling budget, and quickly and accurately gave us the results we needed to make funding decisions. – Scott Will, Executive Director, RAGA Gathering voter insights leads to better decision-making Insights derived from the actual audience you need to understand and influence is highly key to accurate decision-making. In political campaigns, it […]

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Let General Patton Inspire You to Win

When I was a young cavalryman, one name inspired us above all others – General George Patton. If we needed motivation, our leaders would use the legend of Patton and his words to rally us to take that hill. In 1944, as the Allies were preparing the invasion of France to battle the Nazis, he […]

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Four Ways to Improve Your Digital Strategy in 2016

Last week, the warm weather in Alabama finally gave way to temperatures in the 50s and 60s. The change serves as subtle reminder that 2015 is coming to a close. For me, this is the most exciting time of the year. Why? Autumn means cool, crisp air, warm fires, colored leaves, and the start of […]

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