In our May National Voter Trends Panel, Director of Client Strategy, Chris Lane, and Director of Sampling & Innovation, Noah Wyhof-Rudnick, deliver key insights into the data shifts from the past month.
Here are a few key takeaways to note:
- Perhaps the biggest takeaway from this panel is that this has become a one-issue cycle, which is inflation, being the most important topic for 40% of voters regardless of demographics. Security at the border is the second most important issue for voters, especially for seniors.
- Generic ballot is Republican +3, which is a cycle-long high.
- Biden’s image has slipped to a new cycle-low of -10, while Trump’s image remains steady.
- Although abortion is at the forefront of national conversation, it is not moving voters in a significant manner. Most Americans believe that life begins at conception, including Independents and younger generations.
- US Economic Confidence has hit a new low, including concern from Independents and even Democrats.
- Independents are showing a strong alignment to Republicans, especially in the emotion of anger.
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Chris Lane – Director, Client Strategy
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Noah Wyhof-Rudnick – Director, Sampling & Innovation
– [email protected]