On this week’s episode of the Pulse Pod, Chris and Brent are joined by Cygnal’s Director of Sampling & Innovation, Noah Wyhof-Rudnick, and Robert “Bobby” Saparow, Governor Brian Kemp’s campaign manager. Together, they discuss the major advantages provided by Cygnal’s Momentum, an innovative tracking methodology that recently won a Gold Pollie Award at the AAPC Pollies in San Juan, Puerto Rico, and that has helped Kemp’s race achieve unprecedented success in Georgia.
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Key Takeaways:
- There’s a considerable deficiency with traditional polling. Traditional polling can only achieve a certain degree of granularity and cannot keep track of the subtle shifts and changes that take place in smaller demographics.
- Traditional polling that collects large samples on a daily basis are actually very expensive, and also carry the risk of running out of samples.
- Cygnal’s Momentum is able to provide representative samples of smaller geographic subgroups by running a 3-day rotating set of samples with each set targeting a different key demographic subgroup, and then providing detailed information obtained by the combination of data science and statistical regression.
- Economical and financial resources are not infinite. On this, Cygnal’s Momentum is beneficial when it comes to tracking your money/resources and helping you understand how to best distribute them, by providing a clear view on how your expenses translate.