Brent Buchanan

CEO & Founder / Travel Snob

Still (arguably) sane after over 800 political, public affairs, and communication campaigns, Brent serves as senior strategist and visionary. That sounds glamorous, but it really just means he has a bunch of meetings and sits in 4B or 10C a lot.

What was your first job?
My first real job was working as a waiter at Steak ‘n Shake. There’s not much better than a SnS patty melt. Best story while working at the restaurant…I was serving milkshakes to full table of really cute girls. As I took the milkshakes off the tray, they got unbalanced (rookie mistake!) and I dumped one on a girl at the table. Talk about feeling dumb! Years later my wife was telling me a story about this goofy waiter who dumped a milkshake on her friend when she was at Steak ‘n Shake. 🙄

Who is someone you admire?
President John F. Kennedy. He wasn’t the chosen son. His dad meddled in his career. He had immense physical challenges that he worked hard to hide from the public. Moral of the story is that challenges build us, and Kennedy had more than his fair share of obstacles.

If I were a superhero, my superpower would be…
Flying. Is there another choice? Patience isn’t a virtue of mine, so being able to fly anywhere, any time, in no time would be incredible. Now I take that back–teleportation.

What problems do you consistently solve for your clients?
Why. Too often people focus on the “what” without seeking to understand the “why.” Answer “why” is much more powerful. Take for example a message testing question. The “what” is that 52% of people believe X. But understanding the “why” behind the 52% is how you move that number to 72%. This is where Cygnal excels!

Posts Featuring Brent

Survey Research and Data: What Comes Next?

Cygnal’s Brent Buchanan talks to C&E about the evolution of online panel research, why phone polling can no longer stand on its own, and how his firm budgets for experimentation.Watch the Interview

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Brent Buchanan on Spicer & Co.

Founder and CEO, Brent Buchanan, was featured on Spicer & Co. on Newsmax where he discusses Cygnal’s new polling that reveals exclusive Emotive Analysis data heading towards the 2022 midterms. Check out the interview!Watch the Interview

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ADN poll: Most Republicans trust vaccines, value health care | Alabama Daily News

A new Cygnal poll commissioned for Alabama Daily News (ADN) reveals a majority of Alabama Republicans trust the COVID-19 vaccines and are concerned about the delta variant currently spreading across the state. A full 57.9% said they trust the vaccines while 24.8% said they do not trust them. Asked how concerned they were about the […]

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Daily News Poll, Conducted by Cygnal: Ivey Remains Popular, Leads on Early Reelection Survey – BirminghamWatch

A new Alabama Daily News poll of Republican voters, conducted by Cygnal, shows Gov. Kay Ivey with a high approval rating and a big lead over potential opponents in her bid for reelection in 2022. More than 60% of Republican primary voters in the survey say they approve of the way Ivey is handling her […]

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Poll: Voters’ trust in authorities sinks, as do Cooper’s approval ratings – Carolina Journal

A new poll of 600 likely voters conducted between Aug. 13 and Aug. 16 produced one of the more interesting survey results in recent memory. The poll, by Cygnal, was conducted on behalf of the John Locke Foundation. On the issue of job approval for leading politicians at the state and federal level, President Biden […]

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Top Republicans’ new tone on vaccines having little effect on hardcore holdouts

Almost like a switch had been flipped, a set of high-profile Republican political figures and conservative media personalities recently shifted their stance on the Covid-19 shots and became more outspoken and proactive in urging Americans to get vaccinated. The shift in tone comes as the Centers for Disease Control and Prevention (CDC) recommends people resume […]

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New poll shows Gov. Lujan Grisham is ‘underwater’ with voters

A new poll conducted by Cygnal, the national survey research and polling firm, shows scandal-ridden alleged serial groper Gov. Michelle Lujan Grisham is “underwater” with voters in New Mexico. The survey of 600 likely general election voters with a margin of error of ±4.00% shows that Lujan Grisham is more unfavorable than favorable in the […]

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Poll: Wisconsin Democrat Governor Tony Evers in Reelection Trouble

A new Cygnal poll found 52 percent of likely voters think it’s “time for someone new,” while 45 percent said the first-term governor deserves another term. Evers defeated former Gov. Scott Walker (R) in 2018 by 1.1 percentage points. Respondents hold a net-unfavorable view (-4) of Evers’ job performance, according to the poll of 640 […]

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Poll: Governor Grisham is Underwater with Constituents

A survey of 600 likely general election voters in New Mexico, conducted by the national survey research and polling firm Cygnal, shows that most New Mexicans are ready for an alternative to Governor Michelle Lujan Grisham (52% someone new / 44% deserves reelection).

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Poll: Wisconsin Voters Want Evers Out

A survey of 640 likely general election voters in Wisconsin, conducted by the national survey research and polling firm Cygnal, shows that most voters think it’s time for someone new (52%) instead of that Governor Tony Evers deserves to be reelected (45%).

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