Brent Buchanan

CEO & Founder / Travel Snob

Still (arguably) sane after over 800 political, public affairs, and communication campaigns, Brent serves as senior strategist and visionary. That sounds glamorous, but it really just means he has a bunch of meetings and sits in 4B or 10C a lot.

What was your first job?
My first real job was working as a waiter at Steak ‘n Shake. There’s not much better than a SnS patty melt. Best story while working at the restaurant…I was serving milkshakes to full table of really cute girls. As I took the milkshakes off the tray, they got unbalanced (rookie mistake!) and I dumped one on a girl at the table. Talk about feeling dumb! Years later my wife was telling me a story about this goofy waiter who dumped a milkshake on her friend when she was at Steak ‘n Shake. 🙄

Who is someone you admire?
President John F. Kennedy. He wasn’t the chosen son. His dad meddled in his career. He had immense physical challenges that he worked hard to hide from the public. Moral of the story is that challenges build us, and Kennedy had more than his fair share of obstacles.

If I were a superhero, my superpower would be…
Flying. Is there another choice? Patience isn’t a virtue of mine, so being able to fly anywhere, any time, in no time would be incredible. Now I take that back–teleportation.

What problems do you consistently solve for your clients?
Why. Too often people focus on the “what” without seeking to understand the “why.” Answer “why” is much more powerful. Take for example a message testing question. The “what” is that 52% of people believe X. But understanding the “why” behind the 52% is how you move that number to 72%. This is where Cygnal excels!

Blog Post By Brent

Polling Is Broken…At Least the Very Old & Very New Ways of Doing It

Not a conversation has gone by in the past several months that hasn’t devolved into “what’s wrong with polling” after someone finds out I work at a polling firm. And there’s good reason for the general public – and even practitioners – to doubt the accuracy of political polls. Let’s step into some minutia quickly […]

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