Brent Buchanan

CEO & Founder / Travel Snob

Still (arguably) sane after over 800 political, public affairs, and communication campaigns, Brent serves as senior strategist and visionary. That sounds glamorous, but it really just means he has a bunch of meetings and sits in 4B or 10C a lot.

What was your first job?
My first real job was working as a waiter at Steak ‘n Shake. There’s not much better than a SnS patty melt. Best story while working at the restaurant…I was serving milkshakes to full table of really cute girls. As I took the milkshakes off the tray, they got unbalanced (rookie mistake!) and I dumped one on a girl at the table. Talk about feeling dumb! Years later my wife was telling me a story about this goofy waiter who dumped a milkshake on her friend when she was at Steak ‘n Shake. 🙄

Who is someone you admire?
President John F. Kennedy. He wasn’t the chosen son. His dad meddled in his career. He had immense physical challenges that he worked hard to hide from the public. Moral of the story is that challenges build us, and Kennedy had more than his fair share of obstacles.

If I were a superhero, my superpower would be…
Flying. Is there another choice? Patience isn’t a virtue of mine, so being able to fly anywhere, any time, in no time would be incredible. Now I take that back–teleportation.

What problems do you consistently solve for your clients?
Why. Too often people focus on the “what” without seeking to understand the “why.” Answer “why” is much more powerful. Take for example a message testing question. The “what” is that 52% of people believe X. But understanding the “why” behind the 52% is how you move that number to 72%. This is where Cygnal excels!

Posts Featuring Brent

New poll shows Gov. Lujan Grisham is ‘underwater’ with voters

A new poll conducted by Cygnal, the national survey research and polling firm, shows scandal-ridden alleged serial groper Gov. Michelle Lujan Grisham is “underwater” with voters in New Mexico. The survey of 600 likely general election voters with a margin of error of ±4.00% shows that Lujan Grisham is more unfavorable than favorable in the […]

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Poll: Wisconsin Democrat Governor Tony Evers in Reelection Trouble

A new Cygnal poll found 52 percent of likely voters think it’s “time for someone new,” while 45 percent said the first-term governor deserves another term. Evers defeated former Gov. Scott Walker (R) in 2018 by 1.1 percentage points. Respondents hold a net-unfavorable view (-4) of Evers’ job performance, according to the poll of 640 […]

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Poll: Governor Grisham is Underwater with Constituents

A survey of 600 likely general election voters in New Mexico, conducted by the national survey research and polling firm Cygnal, shows that most New Mexicans are ready for an alternative to Governor Michelle Lujan Grisham (52% someone new / 44% deserves reelection).

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Poll: Wisconsin Voters Want Evers Out

A survey of 640 likely general election voters in Wisconsin, conducted by the national survey research and polling firm Cygnal, shows that most voters think it’s time for someone new (52%) instead of that Governor Tony Evers deserves to be reelected (45%).

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Governor vetoes ‘Putting NC Back to Work Act’

A new Cygnal poll reveals that 61% of North Carolinians supported ending the extra federal unemployment payments, and 57% believed that the federal supplement provides an incentive to remain unemployed. Our survey conducted for Civitas Institute & The John Locke Foundation reveals jobs and economy are at the top of the list. This poll consisted […]

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Case Study: Vaccine Hesitancy Decoded Through Emotional Understanding at Scale

The Alabama Department of Public Health knew they had a tall mountain to climb in connecting with and convincing minority populations that the COVID-19 vaccine is safe and necessary to get life back to normal. Their first call was to Bruno Event Team, a Birmingham-based company that handles logistics and advertising for major events from […]

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Wiedmer: Emasculating Emmert, NCAA one court ruling at a time

A nationwide Cygnal survey conducted in early May found that 58 percent of those questioned favored athletes being paid in some form or fashion. And when you can get 58 percent of the people in this passionately divided land of ours to agree on anything, it is foolish of the NCAA not to listen and […]

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Poll shows concern for direction of Biden administration in North Carolina

Most North Carolinians favor smaller government and fear President Joe Biden’s administration will do too much to increase the size and role of government. In this new poll, respondents were mostly women (55%), and about 63% of respondents were age 50 and older. About 70% of them were white, and 48.2% live in suburban North […]

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Poll: Michigan ‘Generic Republican’ Beats Gretchen Whitmer 52%-41%

A poll released Wednesday by Cygnal found a majority of Michigan likely 2022 general election voters would oust Gov. Gretchen Whitmer (D) in favor of a “generic Republican.” The survey of 600 likely voters conducted June 2-6 found Whitmer has an approval rating of 41.1 percent, while 53.7 percent disapprove of the job she is […]

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Pavlich: Democrat senators must oppose Chipman’s ATF nomination

On the political front, recent polling conducted by Cygnal about Chipman’s nomination in Arizona, Maine, West Virginia and Montana shows he is strongly opposed by a majority of likely voters. “Chipman’s false claims about the ATF raid at Waco, support for the government forcibly closing firearms retailers during the pandemic, and mocking words about first-time […]

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