Jack brings in-depth campaign experience and an analytical background to the table, working with clients to answer the questions and find the insights that comprise a winning strategy. Before joining Cygnal, Jack gained valuable insight from time spent as a research associate and media analyst at another D.C.-based firm and while working as a data analyst at the Republican National Committee. Jack has also worked on several campaigns, including a U.S. Senate race and a gubernatorial election, bringing together campaign tenacity, experience, and analytical know-how to deliver for Cygnal clients.
What is a typical day at Cygnal like for you?
A typical day at Cygnal is working with clients to identify the most relevant questions that need answering and crafting a survey questionnaire that will do just that. I then analyze the large amount of data from the survey to find key insights and information to then transform into actionable intelligence that will deepen the client’s understanding and help them accomplish their goals.
The best piece of advice I’ve ever been given is…
A great piece of advice or mindset rather that I’ve heard in some form or another from coaches, mentors, and bosses alike was said best by the philosopher Seneca: "No man is more unhappy than he who never faces adversity. For he is not permitted to prove himself." It’s a great mantra that reminds me adversity is part of the game and that it is how you respond to it that matters. If everything is going your way, you’re not trying hard enough!
What motivated you to select this career path?
For most of world history the average person rarely got a say in their local government, let alone the direction their country should take. It’s incredible to live during a time when ordinary people have a say in electing their leaders and government. Being a (small) part of that process and working to amplify those voices and enable elected officials, candidates, organizations, and business leaders to make informed decisions that reflect those they represent has been its own reward and is incredibly motivating.
What was your first job?
At 16 I worked the front-desk at my local gym near Boston to gain a free membership. I worked weekends and after school for a few hours a day and then would workout after…those days are long behind me!
"We came to Cygnal with a unique issue set and a tough audience, all under a tight deadline. Brent and the Cygnal team worked with us seamlessly to better understand what our drivers were really looking for and help advocate for legislation in the state legislature." -- Communications Manager at TNC Company
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