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Read winning trends and ideas from our team of experts.

Pigskin, Politics, and Polling: Five Ways Polling Can Ensure A Winning (Election) Season

Heat. Humidity. Sweat. Two guys hitting each other for the fun of it. Welcome to college football!  College football kicked off (finally) on Saturday with a bang. The bands played, the fans screamed, and the players left it all on the field on the way to a “W.” Fresh out of Fall camp, the players were prepared. That’s what Fall camp is all about – putting […]

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Case Study: State Agency Fully Understands Stakeholders with Cygnal Research

“Cygnal empowered us to better understand the true feelings of our stakeholders, their motivations, and how best to engage them. With anonymous data collection, Cygnal’s analysis, and clear recommendations, we’re improving customer service, communicating with our clients clearly, and more effectively serving the State of Alabama.”  – Jim Purcell, Acting Secretary, Alabama Office of Information Technology  The Alabama Office of Information Technology (OIT) – a state agency charged with providing IT strategic planning, […]

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Voter Turnout – Is a Blue Wave Coming?

Crunch time is right around the corner! Thankfully, the college football season starts soon, too. With summer ending, fall races are gearing up to be as exciting as the Kick Six  – at least for us Auburn fans. Prognosticators are touting a blue wave potentially washing up on the political shores of our country, but is there data […]

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Primary Turnout May – or May Not – Signal a Blue Wave

Two articles I read today do a great job of dampening (see what I did there?) the blue wave predictions for November. The first, an excellent piece by Stefan Hankin in Campaigns & Elections, digs into the turnout numbers for primaries this year compared to the last midterm wave – 2010. Read the whole thing, but the […]

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Alabama Republicans Expected to Cruise to Victory in November

MONTGOMERY, Ala. – Just over three months from the November general election, a poll by Cygnal, a Montgomery, Ala.-based national research firm, shows Republicans in the state with a commanding lead.  With incredibly-popular Gov. Kay Ivey at the top of the ticket, Republicans look poised to take every statewide office come November, according to the Cygnal survey released today.  “It should be no surprise that Republicans are marching to victory in November in Alabama,” said Brett Cowden, […]

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Survey Research [Polling] Wins Championships (and Elections)

We have officially passed the halfway mark in 2018 midterm primary season. As campaigns in 30 states move their focus to the general election, strategies must change as well. Every campaign’s strategy has three core components: money, media, and message. While all three components are intertwined, the third component – messaging – undergoes the greatest change. While […]

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Madrid Trip: International Polling & Research Ripe for Disruption

If you’ve never been to Madrid, Spain, go ahead and put it on the list. This beautiful, laid-back metropolis has all the charm of Old Europe with the prices of South America – and has the kind, friendly people to go with it. I recently traveled to Madrid with a team of Latin American presidential […]

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What’s Missing in Your Employee Satisfaction Survey?

Payroll is (probably) your biggest expense. Employees that aren’t engaged cost US businesses over $500 billion a year, according to a recent Gallup report. If you’re reading this, you probably already know that the best way to measure employee engagement is through an independent employee satisfaction survey. Though not all surveys are created equal. Whether […]

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Poll Script Writing 101: What Questions Should You Be Asking?

They key to asking the right questions is to ask questions. Let me rephrase that. The key to having questions in your political survey script (also known as an instrument) that will give you the information you want is to first ask yourself some questions. 1) Why am I doing a poll? This may seem […]

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Case Study: Engineering Firm Gets Better Grip on Employee Satisfaction with Cygnal Research

“Cygnal Pulse helped us to better understand the true feelings of our employees, their motivations, and how best to engage them. With more honest data collection and Cygnal’s analysis, we are able to better serve our employees – our greatest investment – so that they can better serve our clients.” – Bill Wallace, CEO, Goodwyn […]

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