Posts by Mitchell

National Survey: Classified documents, ’24 presidential matchups, and Roe impact 

WASHINGTON D.C. – A survey of 2,529 likely 2024 general election voters – conducted by the international polling and predictive analytics firm Cygnal – shows former President Donald Trump and President Joe Biden’s classified documents scandals have canceled each other out,  Governor Ron DeSantis performs slightly better than other GOP candidates in a hypothetical 2024 presidential race, and despite people being bothered by the decision, only 9% of voters report the overturning of Roe v. Wade having a negative impact on them.

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POLL: Midterm shakeup, DeSantis within 5% of Trump 

WASHINGTON D.C. – A survey of 1,019 likely Republican presidential primary voters – a much larger sample than many recent primary polls reported on in recent weeks – conducted by the international polling and predictive analytics firm Cygnal shows former President Donald Trump has slipped a few points on the presidential primary ballot while Florida Governor Ron DeSantis’ image and ballot standing are on the rise.  

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Message Mapping: The Next Evolution of Political Message Testing

One of the most crucial components to any political campaign is television messaging. Knowing how to communicate a candidate’s message and target particular constituencies is paramount to a successful campaign. Television advertising is a great challenge given the scarcity of well-positioned time slots and increased pricing as elections grow nearer. However, time slots and prices are irrelevant if the messaging is faulty. 

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