Case Studies

Data-Driven Campaigns: How Polling Shapes Fundraising Strategies

Political campaigns are like fingerprints, no two are exactly alike. For campaigns locally or nationally, that makes it hard to develop a playbook or template to better ensure victory. Many have tried and many have failed but we are never in shortage of a campaign to run or candidate to field. Setting aside all the maxims from political wizards, pundits, and experts, we know polling and fundraising are intrinsically linked, often working in tandem to drive campaign success. While conventional wisdom might suggest that underdog candidates in deep blue districts or even those in tight races should shy away from polling, the reality is quite different. Even in seemingly daunting uphill battles, strategic polling can illuminate a path to victory and provide compelling reasons for donors to invest.

Unlocking Success: How Embracing Cygnal Values and Industry Excellence Propelled My Student Body President Campaign

Winning election as Student Body President of any college or university is not easy. I know; I tried twice. I first ran for Student Body President of Patrick Henry College my freshman year in the spring of 2023. As the campaign went on, we truly believed we had a shot at winning, but as a freshman, my youth and inexperience were perceived as too great of flaws to overcome, and we lost the race.

FL House Caucus Grows Trust & Relationship with Cygnal Thanks to Multiple Successful Cycles Together

“We have come a long way with Cygnal since they started just doing several spot-checking polls for us a few cycles ago. The quality and accurate work from Cygnal early on has led to a long-term relationship where they are much more involved in more races, especially our most important ones.” -- Faron Boggs, Political Director, RPOF House Campaigns

Markwayne Mullin Used Cygnal Data to Direct Funding and Go/No-Go Decision for Runoff

“Winning political races requires coming up with different solutions to unforeseen obstacles, and the Cygnal team provided wise counsel and insight to help us navigate them all. The Mullin victory is a testament to Cygnal’s ability to provide campaigns with data that leads to action.” -- Matthew Parker, COO, Campaign Advocacy Management Professionals

iCivics Shows Civic Education is a Bipartisan Issue

“We have never done issue polling before to figure out our messaging and also advance our policy agenda. Brent and the Cygnal team were great guides and helped us get exactly what we needed out of the project and more.” -- Louise Dubé, Executive Director, iCivics

Rideshare Company Uses Polling to Show Legislators its Workers Prefer Flexibility

"We came to Cygnal with a unique issue set and a tough audience, all under a tight deadline. Brent and the Cygnal team worked with us seamlessly to better understand what our drivers were really looking for and help advocate for legislation in the state legislature." -- Communications Manager at TNC Company

Case Study: Ad Test Shows Definitive Lift with Issue Ad

“Cygnal’s Ad Testing allowed us to understand the real impact of our ad with suburban parents. Focusing on key elements of the advertisement, they revealed exactly how far our ad would move the dial.” — Liesl Hickey, Ascent Media The pandemic has transformed the public education system and not for the good. Education unions and […]

Case Study: Vaccine Hesitancy Decoded Through Emotional Understanding at Scale

The Alabama Department of Public Health knew they had a tall mountain to climb in connecting with and convincing minority populations that the COVID-19 vaccine is safe and necessary to get life back to normal. Their first call was to Bruno Event Team, a Birmingham-based company that handles logistics and advertising for major events from […]

Case Study: State Agency Fully Understands Stakeholders with Cygnal Research

“Cygnal empowered us to better understand the true feelings of our stakeholders, their motivations, and how best to engage them. With anonymous data collection, Cygnal’s analysis, and clear recommendations, we’re improving customer service, communicating with our clients clearly, and more effectively serving the State of Alabama.” – Jim Purcell, Acting Secretary, Alabama Office of Information Technology The Alabama Office of Information Technology (OIT) – a state agency charged with providing IT strategic planning, […]

Case Study: Engineering Firm Gets Better Grip on Employee Satisfaction with Cygnal Research

“Cygnal Pulse helped us to better understand the true feelings of our employees, their motivations, and how best to engage them. With more honest data collection and Cygnal’s analysis, we are able to better serve our employees – our greatest investment – so that they can better serve our clients.” – Bill Wallace, CEO, Goodwyn […]

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