Blog Post By Matt
Survey Research [Polling] Wins Championships (and Elections)
We have officially passed the halfway mark in 2018 midterm primary season. As campaigns in 30 states move their focus to the general election, strategies must change as well. Every campaign’s strategy has three core components: money, media, and message. While all three components are intertwined, the third component – messaging – undergoes the greatest change. While […]
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