Our Services

“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.

Multi-Mode Polling

Make informed political and issue decisions with accurate data and clear direction from the New York Times #1 most accurate polling firm in the nation.

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Public Affairs

Let Cygnal data be the air support to your legislative ground game.

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Voter Scoring & Modeling

Leave the one-size-fits all models on the shelf. Improve targeting and resource allocation with dynamic truly-custom voter scores built by data-science-driven predictive analytics.

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Emotive Analysis

Dive deep into the psyche of voters by understanding how they feel about candidates and issues instead of just logic.

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District & Issue Tracking

Gain granularity at a district or other sub-geographic level by combining a large-sample statewide poll and data science.

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Momentum Tracking

Get deep, daily intelligence for action in your race

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CTV/OTT Measurement & Placement

Boost Cross-Channel Digital Reach and Know Its Impact

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Ad Creative Testing

Know the communication efficiency and effectiveness of an ad on dimensions and know what message is best for your audience

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Our Clients

The Latest

Read insights on audience trends, new research approaches, and tips to enhance your decision-making.

National Poll: A New Group of Young, Ticked-off, and Working Class Voters Has Emerged + New Impacts of Inflation 

WASHINGTON, D.C. (April 17, 2024) – Cygnal, the nation's fastest-growing and most accurate private polling firm, released the following national poll (conducted Apr. 9-10) of 1,500 likely general election voters.  “This latest national poll shows a new key voter group emerging. They are young, ticked-off, diverse, working-class, and trending toward Republicans. These voters also skew more female, tend to be younger than 45, and a majority voted for Trump in 2020,” said Cygnal Pollster Mitch Brown. “Despite aligning well with the GOP base, these voters are more moderate and slightly more likely to view the Republican Party as more extreme. And while both Trump and Biden are underwater, with Trump just a tad more than Biden, the main difference is that this group is much more inflation focused. At the same time, illegal immigration and tertiary issues like healthcare are distant priorities. This is both an opportunity and a challenge for Republicans. They will need to speak to those top issues while not appearing extreme on fronts that don’t appeal to those issues if they want to maintain the advantage with 18 percent of the electorate that could swing the outcome of the election.”

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