Our Services

“Polling is wrong.” Yeah, if you do it the old way. People winning campaigns and issues in the new political era say they use Cygnal because of our innovative, common-sense approaches to understanding voters, changing minds, and creating intelligence for action.

Multi-Mode Polling

Make informed political and issue decisions with accurate data and clear direction from the New York Times #1 most accurate polling firm in the nation.

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Public Affairs

Let Cygnal data be the air support to your legislative ground game.

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Voter Scoring & Modeling

Leave the one-size-fits all models on the shelf. Improve targeting and resource allocation with dynamic truly-custom voter scores built by data-science-driven predictive analytics.

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Emotive Analysis

Dive deep into the psyche of voters by understanding how they feel about candidates and issues instead of just logic.

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District & Issue Tracking

Gain granularity at a district or other sub-geographic level by combining a large-sample statewide poll and data science.

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Momentum Tracking

Get deep, daily intelligence for action in your race

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CTV/OTT Measurement & Placement

Boost Cross-Channel Digital Reach and Know Its Impact

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Ad Creative Testing

Know the communication efficiency and effectiveness of an ad on dimensions and know what message is best for your audience

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Our Clients

The Latest

Read insights on audience trends, new research approaches, and tips to enhance your decision-making.

Battleground Poll: Border Now Top Issue Surpassing Inflation; Soft on Crime Policies Rejected by Voters

WASHINGTON, D.C. (March 14, 2024) – Cygnal, the nation's fastest growing and most accurate private polling firm, released the following national poll of 39 battleground districts (conducted Mar. 5-7) of 1,500 likely general election voters.  “On the issues most important to voters, the crisis at the southern border has surged in the last two months to the top of list in battleground districts,” said Vice President of Polling, Brock McCleary. “When asked about border enforcement, a large plurality said the government should enforce existing immigration laws and deport migrants in violation of it, including 52 percent of Independent voters.”

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Washington, DC 20006
HARRISBURG, PA
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York, PA 17403
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