Posts by Audrey

Matt Gould–Pulse Pod 36

On this week’s episode of the Cygnal Pulse Pod, Chris and Brent discuss the burst of optimism among Republicans stemming from the Virginia race. Yet, the two reiterate the importance of how different federal elections are from smaller campaigns that focus on local issues moving into 2022 Midterms. Simplistic messaging stood out as the winning strategy in Youngkin’s victory. On another note, an original process of daily tracking developed by the Cygnal team has resulted in very accurate results in comparison with the traditional multi-mode poll.

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Poll: Majority of Iowans Disapprove of Biden, Approve Reynolds, Grassley | The Iowa Torch

WEST DES MOINES, Iowa – ITR Foundation (formerly TEF Iowa) released its inaugural poll conducted on Friday. The poll reveals that 54 percent of Iowans think the state is headed in the right direction but are pessimistic about their economic outlook. They also believe their income and property taxes are too high.  Also, 58 percent […]

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Josh Penry–Pulse Pod 35

On this week’s episode of the Pulse Pod, Chris and Brent discuss different types of survey responses. This year shows a particularly high rate of over-response among Republicans, meaning they want their voices to be heard when it comes to certain topics and issues. However, experience has shown us that a high survey response rate doesn’t necessarily mean a significant turnout of a specific voter group - At the end of the day, voter turnout and trend is usually cyclical in the political environment.  

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Dean Goodson–Pulse Pod 34

On this week’s episode of the Pulse Pod, John and Brent discuss the impact of legislative races on policy as well as the importance these have gained throughout the last decade. As a matter of fact, it could be said that the current make-up of the American political map was decided back in that redistricting battle in 2010, which was determined by state legislative races. It seems that a whole lot more happens from a policy perspective within the states than it does in Washington.

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Holly Lollar–Pulse Pod 33

On this week’s episode of the Cygnal Pulse Pod, Chris and Brent discuss the importance of storytelling when aiming to convey a political message. It’s not enough to say the right words and have the right points – you have to give people something to connect to from an emotional side. On another note, the most recent data thrown by the DIT shows a significant degradation of the political environment for democrats.

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Nick Everhart–Pulse Pod 32

On this week’s episode of the Cygnal Pulse Pod, Chris and Brent discuss some surprising data revealed by the District Issue Tracker. In only one month, “Recovering from Covid” went from the 8th most important priority for voters all the way to the 2nd most important priority, above other major social and economic concerns. This new context brings up a brand new challenge for campaigns: having to find an effective way to pivot while keeping a consistent emotional tone, regardless of what issues are dominating the narrative at the moment.

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Cygnal Debuts on Inc. 5000’s List of Fastest-Growing Companies

A survey of 600 likely general election voters in New Mexico, conducted by the national survey research and polling firm Cygnal, shows that most New Mexicans are ready for an alternative to Governor Michelle Lujan Grisham (52% someone new / 44% deserves reelection).

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Phil Vangelakos–Pulse Pod 31

On this week’s episode of the Pulse Pod, Chris and Brent discuss the movement of some minority voter groups such as Cubans, Venezuelans, and Vietnamese trending towards Republicans. Having their own set of ideals and beliefs originated from their unique experience both in the US and in their native countries, it seems that issues such as immigration and other social measures are not as important to them as the right they cherish the most: freedom.

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Dr. Peter Wish–Pulse Pod 30

On this week’s episode of the Pulse Pod, Chris and Brent discuss political psychology and the major impact that understanding voter’s emotions can have on campaigns. Given the fact that people make decisions based on the feelings they have rather than on well-reasoned arguments, the better the candidates can understand their voters’ emotions, the better they can communicate and build trust with voters.

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Brian Wynne–Pulse Pod 29

On this week’s episode of the Pulse Pod, Chris and Brent discuss the brand new DIT subscription service. This exciting tool developed by Cygnal’s data science team is designed to help campaigns at every level understand their districts, their voters, and their issues better, providing consistent real-time data concerning the most important topics among a certain community. The District Issue Tracker is the best way to get a snapshot of what’s going on in a legislative or congressional district without spending thousands of dollars in polls.

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