Posts by Audrey

May National Voter Trends Panel

In our May National Voter Trends Panel, Director of Client Strategy, Chris Lane, and Director of Sampling & Innovation, Noah Wyhof-Rudnick, deliver key insights into the data shifts from the past month. Here are a few key takeaways to note: Perhaps the biggest takeaway from this panel is that this has become a one-issue cycle, […]

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Pulse Pod 45 – May National Voter Trends Panel

On this week’s episode of the Pulse Pod, discover our May National Voter Trends Panel with our Director of Client Strategy, Chris Lane, and Director of Sampling & Innovation, Noah Wyhof-Rudnick. Together, they reveal brand new Cygnal data and how the electoral environment is taking shape as midterm season is upon us. How are current political events impacting voters? Listen now!

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Pulse Pod 44 – Dr. Frederick Barber

On this week’s episode of the Pulse Pod, Chris and Brent are joined by Dr. Frederick Barber, President of Response: AI, a full service and self-service market research firm which is a current partner of Cygnal’s. Together, they take a close look into Ad Testing–its advantages over other research methods such as Focus Groups, and its differences from standard polling.

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Pulse Pod 43 – April National Voter Trends Panel

On this week’s episode of the Pulse Pod, Cygnal's John Rogers, Director of Client Strategy, and Noah Wyhof-Rudnick, Director of Sampling & Innovation, share their insights from Cygnal’s April National Poll. Together, they dive into the most important trends concerning this recently conducted survey, and how those are shaping up the current electoral environment. Want to discover what shifts occurred from our March data release? Listen now!

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April National Voter Trends Panel

In our April National Voter Trends Panel, Director of Client Strategy John Rogers and Director of Sampling and Innovation Noah Wyhof-Rudnick deliver key insights into the data shifts from the past month. Here are a few key takeaways to note: – Generic Ballot is holding firm for Republicans at R+2. – Majority of Americans are […]

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Pulse Pod 42 – Dr. Peter Wish

On this week’s episode of the Pulse Pod, Chris and Brent are joined by Dr. Peter Wish, a campaign coach and strategist to political candidates, and author of the book, “The Candidate’s 7 Deadly Sins: Using Emotional Optics to Turn Political Vices into Virtues." Together, they dive into the voter’s psychology, taking a close look to the major role that emotion plays when the time comes to vote.

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Pulse Pod 41 – March National Voter Trends Panel

On this week’s episode of the Pulse Pod, Cygnal's Brock McCleary, VP of Polling, and Noah Wyhof-Rudnick, Director of Sampling & Innovation, share their insights from Cygnal’s March National Poll. Together, they dive deep into the most important trends concerning this recently conducted survey, and how those are shaping up the current electoral environment.

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Case Study: Ad Test Shows Definitive Lift with Issue Ad

“Cygnal’s Ad Testing allowed us to understand the real impact of our ad with suburban parents. Focusing on key elements of the advertisement, they revealed exactly how far our ad would move the dial.” — Liesl Hickey, Ascent Media The pandemic has transformed the public education system and not for the good. Education unions and […]

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March National Voter Trends Panel

In our March National Voter Trends Panel, VP of Polling Brock McCleary and Director of Sampling and Innovation Noah Wyhof-Rudnick deliver key insights into data shifts and what to expect during this midterm season. Here are a few key takeaways to note: – 57% of voters believe the country is on the wrong track with […]

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Pulse Pod 40 – James Shirley & Tab Berg

On this week’s episode of the Pulse Pod, Chris and Brent share their table with Cygnal’s analyst and data scientist James Shirley, together with Tab Berg, a consultant based in California and Founder/President of TABCommunications, Inc. Jointly, they dive deep into Predictive Analytics – what is it, how does it work, in which cases is it more useful than standard poling, and how we can expect it to develop in the near future.

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