AAPC Names Cygnal’s Cory Brown to Prestigious “40 Under 40”
The American Association of Political Consultants (AAPC) announced that Cory Brown, Vice President for Data & Strategy at Cygnal, is among the 40 “best and brightest campaign professionals under 40 years old” for 2016. Brown is one of 17 Republicans nationally that made the list. The recognition is another award to add to the trophy […]
Read MoreRAGA Expands Use of Tracking Polls with Cygnal Pulse
Cygnal Pulse stretched our polling budget, and quickly and accurately gave us the results we needed to make funding decisions. – Scott Will, Executive Director, RAGA Gathering voter insights leads to better decision-making Insights derived from the actual audience you need to understand and influence is highly key to accurate decision-making. In political campaigns, it […]
Read MoreLet General Patton Inspire You to Win
When I was a young cavalryman, one name inspired us above all others – General George Patton. If we needed motivation, our leaders would use the legend of Patton and his words to rally us to take that hill. In 1944, as the Allies were preparing the invasion of France to battle the Nazis, he […]
Read MoreHow to Implement Big Data Principles in Your Campaign or Organization
I’m an Apple guy…iPhones, iPads, iEverything. Every time Apple says something, I’m on the hook to listen. Having said that, I am also a huge fan of Samsung’s “Next Big Thing” marketing campaign; mainly because I think it’s catchy and relevant to this topic because the next big thing – data power for everyone – […]
Read MoreThe Road to Polling: A White Paper on Cost-Effective, Actionable Survey Research
In August of last year, Cygnal released a white paper on our success in automated polling. Our goal was to show that the methodology behind the way we do it is the difference when compared to the many others who say they conduct “robo-polling”. We understand that there’s much more to accurate, actionable results than […]
Read More5 Ways to Gauge ROI in Your Political or Issue Campaign
The single most valuable resource for any political campaign or issue group is cash. Much time and effort is spent raising it, and cash is needed in order to exist, to operate and definitely to win. With this being so valuable, it should unquestionably be protected and used wisely, yet so often this is not […]
Read MoreA Winning Campaign Strategy is Still All in the Mix
It used to be that candidates and groups could reach goals using some mix of the big three – TV, mail and radio. There were specific consultants that mastered each and winning strategies were rather easy to come by. Sure, innovation was present inside these three silos, but all the money seemed to flow there […]
Read MoreHow a Campaign Can Face its Big Data Fear
Technology is a helluva drug. Nowadays, the campaign industry is jumping from one application to another always searching for that next big thing that will give us an edge over our competition. Alfred the Butler told Bruce Wayne in 2008’s The Dark Knight: “You crossed the line first, sir. You squeezed them; you hammered them […]
Read More7 Ways Survey Research Can Help Your Campaign or Organization
As a Cavalry Scout in the Army for many years, my tradecraft was reconnaissance. It was my team’s job to keep our commanders informed so they could make the best decisions to keep troops alive and win the fight. Since transitioning from battles in faraway lands to battles in the private sector, I’ve seen that […]
Read More3 Reasons Cygnal’s “Flash Polling” Survey Research Makes Sense for Campaigns
Polls are like road maps, albeit only snapshots of the current surroundings. But they serve as a valuable tool to make informed decisions for strategy and messaging. A few years ago our team realized that a need existed to have actionable intelligence from the likely electorate. Sure you could get this from a robust canvassing […]
Read More