Tips for Consumers of Political Polling
It’s been no secret that polling is under fire. Heck, I’ve written about the topic a handful of times myself. Several peers have written in depth articles defending what we do. Still, the story continues to be debated in the public square. Clients still have questions that let me know they are concerned about today’s […]
Read MoreThe One Thing That Makes Your Political Campaign Successful
Imagine me coming at you like a late night infomercial, shouting a constant stream of industry buzzwords. Maybe I’m pouring wine on carpet then getting it out, or showing you a wicked-cool, growing chia pet. All while huge font text is plastered on your television screen. Now those of you who know me will say […]
Read MoreReal Polling is Not Broken
While on a panel in Las Vegas for the 2017 Reed Awards, we dove into the topic of the reliability of polling. After the well-documented number of polling misses revealed in the November election, the polling industry was deemed unreliable and inaccurate. However, it should be noted that myself and other pollsters I hold in […]
Read More3 Ways to Prepare Your Legislative Issue for Battle
I’m taking us back to my military roots. As my first platoon daddy told me upon entering an M3 Bradley Cavalry Fighting Vehicle for the first time… hang on and enjoy the ride. Army leaders have a process called Intelligence Preparation of the Battlefield (IPB) which is part of the overall Military Decision Making Process […]
Read MoreSerious 2016 Success for Our Partners & Clients
In an election year that was a roller coaster of emotions and topped off with an Election Day of historic proportions, Cygnal is fortunate to have worked with some of the best and brightest political operatives and committees in the business today. We are proud to have been a part of the success that our […]
Read MoreEnsure Final-Stretch Poll Accuracy with These 5 Questions
During these final few weeks, campaigns (and their consultants) are looking to finish strong. Ideally, the countless number of doors knocked, direct mail pieces sent, and digital ads viewed have drawn clear expectations for Election Day. The campaign’s message has resonated with voters, GOTV efforts are strong, and a clear strategic plan for the last […]
Read MoreUsing Polls Effectively Near Election Day
In the political campaign industry, many tough choices are made. Maybe not the dramatic choices of Scandal, but tough nonetheless. As the cycle winds down and election day quickly approaches, political consultants making the right decisions quickly is paramount to winning. If we could physically speak with every voter to find out their stance, to […]
Read More3 Things to Consider in Planning Campaign Strategy Closer to November
As in any Presidential election year, a lot of noise is coming from the race at the top of the ballot. The prevailing notion is that the race between Hillary Clinton and Donald Trump is having a greater impact on down-ballot races than any time before. Republicans worry about the drag Trump is having on […]
Read MoreUsing Polling & Digital as a 1-2 Punch to Win a Political Campaign
Victory. It’s the euphoric threshold few will embrace, and the haunting desire that drives every competitor to push his or her limits. It’s on worldwide display right now with the 2016 Summer Olympics. In sports and politics, victory is everything. This time during the election cycle reminds me of the early rounds in a boxing […]
Read More3 Reasons Polling Wins Your State Legislative Campaign
For those of us inside the political bubble, not a week goes by without a story about the woes of polling. I haven’t attended a major conference in the last couple of years that was without a panel on the state of polling in today’s environment. The good news is that many of the risks […]
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