Madrid Trip: International Polling & Research Ripe for Disruption
If you’ve never been to Madrid, Spain, go ahead and put it on the list. This beautiful, laid-back metropolis has all the charm of Old Europe with the prices of South America – and has the kind, friendly people to go with it. I recently traveled to Madrid with a team of Latin American presidential […]
Read MoreWhat’s Missing in Your Employee Satisfaction Survey?
Payroll is (probably) your biggest expense. Employees that aren’t engaged cost US businesses over $500 billion a year, according to a recent Gallup report. If you’re reading this, you probably already know that the best way to measure employee engagement is through an independent employee satisfaction survey. Though not all surveys are created equal. Whether […]
Read MorePoll Script Writing 101: What Questions Should You Be Asking?
They key to asking the right questions is to ask questions. Let me rephrase that. The key to having questions in your political survey script (also known as an instrument) that will give you the information you want is to first ask yourself some questions. 1) Why am I doing a poll? This may seem […]
Read MoreCase Study: Engineering Firm Gets Better Grip on Employee Satisfaction with Cygnal Research
“Cygnal Pulse helped us to better understand the true feelings of our employees, their motivations, and how best to engage them. With more honest data collection and Cygnal’s analysis, we are able to better serve our employees – our greatest investment – so that they can better serve our clients.” – Bill Wallace, CEO, Goodwyn […]
Read MoreWhy We Quit “Doing It All” in Politics to Focus on Polling
The old saying goes: “Less is more.” In politics we too often ignore this sage advice in hopes that the more services we offer, the more clients we’ll serve. What’s in the water in politics that makes us think we can buck proven trends that work for the rest of the business world? Cygnal, a […]
Read MoreYear End: A Time for Reflection and Preparation
Christmas has passed. A new year is upon us. In our world of politics, campaign season is nigh…although it feels like we haven’t stopped since 2015. This time of year has a natural way of making us look back on the last twelve months. It got me thinking about John Maxwell’s, famed author and speaker […]
Read MoreALSen Polling Wasn’t All Wrong; How We Did It Differently
Election Day in Alabama has passed. Thank GOODNESS! The yard signs are disappearing; the headlines (believe it or not) are fading; and Roy Moore’s horse, Sassy, is back in the barn. Republican strategists are left to make sense of the chaos and explain how things went so horribly wrong on December 12th – or really […]
Read MoreA Note of Thanksgiving from the Cygnal Team
There’s something about the holiday season that makes people particularly reflective. It’s hard to put a finger on it, but life seems a little sweeter when viewed through the pumpkin-spice-colored lenses of Thanksgivings past. It’s the perfect pause at the end of the year, where you worry less about where you’re going, and give thanks […]
Read MoreWhat to Do When Your Hair Is on Fire
You’re watching football on a crisp fall afternoon when suddenly your phone explodes. Tweets, texts, and telephone calls start pouring in. You change the channel on your TV to Fox or CNN (or maybe MSNBC if you’re into Rachel Maddow’s show, I guess), and your jaw drops to the floor as you hear the words […]
Read MoreKeep It Simple, Stupid.
Crafting messaging for your public affairs campaign can be a pretty daunting challenge. There are approximately 172,000 words in the English language, and you know that some combination of those is going to get you your desired results. So how do you choose the best words for your messaging? The answer is…well…simple. Stupid Words You […]
Read More