Voter Turnout – Is a Blue Wave Coming?
Crunch time is right around the corner! Thankfully, the college football season starts soon, too. With summer ending, fall races are gearing up to be as exciting as the Kick Six – at least for us Auburn fans. Prognosticators are touting a blue wave potentially washing up on the political shores of our country, but is there data […]
Read MorePrimary Turnout May – or May Not – Signal a Blue Wave
Two articles I read today do a great job of dampening (see what I did there?) the blue wave predictions for November. The first, an excellent piece by Stefan Hankin in Campaigns & Elections, digs into the turnout numbers for primaries this year compared to the last midterm wave – 2010. Read the whole thing, but the […]
Read MoreAlabama Republicans Expected to Cruise to Victory in November
MONTGOMERY, Ala. – Just over three months from the November general election, a poll by Cygnal, a Montgomery, Ala.-based national research firm, shows Republicans in the state with a commanding lead. With incredibly-popular Gov. Kay Ivey at the top of the ticket, Republicans look poised to take every statewide office come November, according to the Cygnal survey released today. “It should be no surprise that Republicans are marching to victory in November in Alabama,” said Brett Cowden, […]
Read MoreSurvey Research [Polling] Wins Championships (and Elections)
We have officially passed the halfway mark in 2018 midterm primary season. As campaigns in 30 states move their focus to the general election, strategies must change as well. Every campaign’s strategy has three core components: money, media, and message. While all three components are intertwined, the third component – messaging – undergoes the greatest change. While […]
Read MoreMadrid Trip: International Polling & Research Ripe for Disruption
If you’ve never been to Madrid, Spain, go ahead and put it on the list. This beautiful, laid-back metropolis has all the charm of Old Europe with the prices of South America – and has the kind, friendly people to go with it. I recently traveled to Madrid with a team of Latin American presidential […]
Read MoreWhat’s Missing in Your Employee Satisfaction Survey?
Payroll is (probably) your biggest expense. Employees that aren’t engaged cost US businesses over $500 billion a year, according to a recent Gallup report. If you’re reading this, you probably already know that the best way to measure employee engagement is through an independent employee satisfaction survey. Though not all surveys are created equal. Whether […]
Read MorePoll Script Writing 101: What Questions Should You Be Asking?
They key to asking the right questions is to ask questions. Let me rephrase that. The key to having questions in your political survey script (also known as an instrument) that will give you the information you want is to first ask yourself some questions. 1) Why am I doing a poll? This may seem […]
Read MoreCase Study: Engineering Firm Gets Better Grip on Employee Satisfaction with Cygnal Research
“Cygnal Pulse helped us to better understand the true feelings of our employees, their motivations, and how best to engage them. With more honest data collection and Cygnal’s analysis, we are able to better serve our employees – our greatest investment – so that they can better serve our clients.” – Bill Wallace, CEO, Goodwyn […]
Read MoreWhy We Quit “Doing It All” in Politics to Focus on Polling
The old saying goes: “Less is more.” In politics we too often ignore this sage advice in hopes that the more services we offer, the more clients we’ll serve. What’s in the water in politics that makes us think we can buck proven trends that work for the rest of the business world? Cygnal, a […]
Read MoreYear End: A Time for Reflection and Preparation
Christmas has passed. A new year is upon us. In our world of politics, campaign season is nigh…although it feels like we haven’t stopped since 2015. This time of year has a natural way of making us look back on the last twelve months. It got me thinking about John Maxwell’s, famed author and speaker […]
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